5 trends for future innovation
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5 trends for future innovation

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Slideshow presented in london sustainability design jam 2013

Slideshow presented in london sustainability design jam 2013

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5 trends for future innovation 5 trends for future innovation Presentation Transcript

  • HOW DO YOU DESIGN FOR AN UNPREDICTABLE FUTURE? Rodrigo Bautista - @Rodgox Senior Sustainability Advisor Innovation | London Design Jam | November 2013
  • Forum for the Future is a sustainability non-profit that works globally with business, government and others to solve sustainability challenges. UK USA INDIA SINGAPORE
  • A chair? Really?
  • A collection of designs from KR Really?
  • That finish here, anyway
  • "Our failure to address environmental issues is not a failure of information but a failure of imagination." Professor John Robinson
  • SOME THINGS ARE PRETTY CERTAIN… the future
  • 1.We’ll feel the pinch • Slow wage growth • Lower spending on leisure • 68% people say cost is main barrier to sustainable living.
  • 2. Aspiring markets will exist • ’Aspirationals’ look for brands to provide solutions to improve their lives and serve society and are the largest customer segment in India and China • They trust consumer reviews and the advice of friends and family when deciding what to buy… • They’re very active on social media, and are the most likely group to believe we need to “consume a lot less to improve the environment for future generations” (73%)
  • 3. We’ll need to ride the digital wave • In November 2011 the United Nations declared broadband to be a human right. • Over 70% of the world’s population has a mobile phone
  • 4. Inequality will get worse • Over a quarter (26%) say they have skipped meals in the past year. • One in five parents in poverty says they cannot afford to replace their children's wornout shoes, while 80% of parents in poverty say they have had to borrow money to pay for food and clothes over the past 12 months.
  • 5. The shared economy will rise ‘The currency of the new economy is trust.’ Rachel Botsman
  • BUT SOME THINGS COULD GO EITHER WAY…
  • "I think there is a world market for maybe five computers." -- Thomas Watson, chairman of IBM, 1943. "Who the hell wants to hear actors talk?" -- H. M. Warner, Warner Brothers, 1927. "It will be years -- not in my time -- before a woman will become Prime Minister." -- Margaret Thatcher, 1974
  • FUTURES How do we help others to design for an unpredictable future?
  • long-term trends visions emerging trends scenarios futures is… a structured exploration of the future to improve decision making today
  • why use futures? 1 ….new perspectives 2 3 ….better ideas ….joining up & building consensus 4 ….creativity & innovation
  • “What’s the role of technology in helping people lead more sustainable lives in 2025?”
  • We created future scenarios to provide inspiration….
  • …. for generating technology concepts for 2025 + +
  • ….these were our top ideas, you can see short summary film of them here
  • "Our failure to address environmental issues is not a failure of information but a failure of imagination." Professor John Robinson
  • THANKS Rodrigo Bautista – @Rodgox Senior Sustainability Advisor Innovation | University of Brighton | November 2013