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The Mobile Experience Ecosystem - Towards Personal Mobile Information Architectures

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    The Mobile Experience Ecosystem - Towards Personal Mobile Information Architectures - Presentation Transcript

    1. These are a few of our favourite things... PERSONAL MOBILE INFORMATION ARCHITECTURES OLIVER WEIDLICH ROD FARMER Ideal Interfaces Vodafone Hutchison Australia Tuesday, 6 October 2009
    2. ABOUT US rfarmer@hutchison.com.au oliverw@idealinterfaces.com.au linkedin.com/in/rodfarmer linkedin.com/in/oliverw @rodfarmer @oliverw Tuesday, 6 October 2009
    3. "Mobile is the fastest and cheapest way to reach the largest number of people. There are billions of people on this planet who still don't have access to the Internet. And we think mobile presents the biggest opportunity to get them on the Internet.“ Chris Sacca, former head of special initiatives at Google late 2007 Page Tuesday, 6 October 2009
    4. MOBILE IS DIFFERENT Tuesday, 6 October 2009
    5. DESIGNING MOBILE USER EXPERIENCES Tuesday, 6 October 2009
    6. N G G I ER EM TRENDS MOBILE INFORMATION ARCHITECTURES Tuesday, 6 October 2009
    7. WHY MOBILE IS DIFFERENT Tuesday, 6 October 2009
    8. DIFFERENCES IN THE MOBILE ENVIRONMENT Highly variable context and environment Small screen size and limited text input UI takes up the entire screen Difficult to multi-task and easy to get lost 8 10 Tuesday, 6 October 2009
    9. Does it have a Great music camera? features Pre- Paid! Facebook? Looks great Chinese? GPS Wi-Fi? Check my email? Cheap! IT’S MOBILE JIM, BUT NOT AS WE KNOW IT 9 9 9 Tuesday, 6 October 2009
    10. Tuesday, 6 October 2009
    11. Tuesday, 6 October 2009
    12. Tuesday, 6 October 2009
    13. HOWEVER, 40% DATA TRAFFIC IS IPHONE/SMARTPHONE A REALITY CHECK Tuesday, 6 October 2009
    14. Networks Operating Systems Devices ecosystem FRAGMENTATION PROTECTIONISM Manufacturers Carriers Service Providers E=F+P Tuesday, 6 October 2009
    15. CHALLENGES FOR GOOD MOBILE USER EXPERIENCES Tuesday, 6 October 2009
    16. javascript ajax goals browsers language location navigation DESIGNING MOBILE USER EXPERIENCES There are many complexities in designing the voice task mobile user experience, from the lack of UI and protocol standardisation to the range of contexts, conventions and services the mobile must support integration aesthetics size speed layout HTML 5 simplicity functionality time touch CSS form factor Tuesday, 6 October 2009
    17. IMPACT ON CUSTOMERS? DEVICES DATA PRE-PAID/POST-PAID ENGAGEMENT USER BEHAVIOURS Tuesday, 6 October 2009
    18. INTEGRATION v OWNERSHIP Tuesday, 6 October 2009
    19. OZ MOBILE SURVEY www.aimia.com/mobile Tuesday, 6 October 2009
    20. 77% OZ MOBILE SURVEY USE FOR MORE THAN CALLS & SMS Tuesday, 6 October 2009
    21. 24% OZ MOBILE SURVEY HAVE TWO MOBILE PHONES Tuesday, 6 October 2009
    22. OZ MOBILE SURVEY VISITING WEBSITES ON MOBILE Tuesday, 6 October 2009
    23. IA ISSUES COMPLEXITY INCONSISTENCY OTHER THINGS Tuesday, 6 October 2009
    24. “I KNOW WHAT UGOOGLY IS!” Tuesday, 6 October 2009
    25. 1$#.230&4"#&40.( /0#$( !"#$%#&'( SITUATED PLANNING +',-$#.( )*&( GOALS UNNECESSARY ABANDON THE !"#$%#&'( Tuesday, 6 October 2009
    26. Avg 15 mins per session 1.2 sessions per day 3-4 sticky products 15 secs page load CONTENT TIME POOR SNACKING Tuesday, 6 October 2009
    27. DECISION COMPLEXITY REDUCE OPPORTUNITIES FOR MISTAKES Tuesday, 6 October 2009
    28. CLICK SMALL ENVIRONMENT IT’S A SLOW, INVESTMENT Tuesday, 6 October 2009
    29. initial repeat beautiful engaging functional MESSAGING VISUAL IMPACT ON ENGAGEMENT NOT BRANDING Tuesday, 6 October 2009
    30. Search Search this is not an hand Go writing font it looks... Go 95 comments this is not an hand this is not an hand writing font it looks... this is font it hand writing not an looks... 95 commentslooks... writing font it 95 comments 5 comments this is not an hand this is not an hand writing font it hand this is font it looks... writing not an looks... writing font it looks... 5 comments 5 comments 10 comments this is not an hand this is not an hand writing not an looks... writing font it hand this is font it looks... writing font it looks... 10 comments 10 comments 8 comments this is not an hand this is not an hand writing not an looks... writing font it hand this is font it looks... writing font it looks... 8 comments 8 comments 55 comments LAYOUT INPUTS REMEMBER, MULTIPLE this is not an hand this is not an hand writing font it looks... writing font it looks... Footer link | Footer link | Wrapped link 55 comments 55 comments Tuesday, 6 October 2009
    31. FIXED v FLUID TRADE-OFFS Tuesday, 6 October 2009
    32. FIXED v FLUID TRADE-OFFS Tuesday, 6 October 2009
    33. FLUID MASTERS 33 Tuesday, 6 October 2009
    34. USER AGENT STRINGS DEVICE HEADERS NETWORK DETECTION DEVICE PROFILING TRANSCODING USER PROFILING (TELCO?) DEVICE DETECTION HANDLING DIVERSITY Tuesday, 6 October 2009
    35. 50 VARIANTS! DEVICE DETECTION JUST PROVING A POINT Tuesday, 6 October 2009
    36. COOKIES SPEED SCRIPTS FONT CACHING BROWSER SUPPORT AJAX IMAGES PAGE CSS WEIGHT BROWSER SUPPORT NOT CREATED EQUAL Tuesday, 6 October 2009
    37. 60k @ $20/MB = $1.20 THE COST OF IA TRYING TO HELP THE USER - BUT HARMING Tuesday, 6 October 2009
    38. GENERAL PRINCIPLES • Expect and manage diversity • De ne device groups with Heroes • Create a default reference design • De ne rules for content design and adaptation • Stick with Web Standards and exible layout • Ensure adequate reporting • Avoid bleeding edge • Best experiences on best devices as rule of thumb Tuesday, 6 October 2009
    39. INTERNET BIGGER DATA ALLOWANCES MODELS OF ALWAYS ON USAGE Tuesday, 6 October 2009
    40. MOBILE IS NOT A PC IN YOUR POCKET Tuesday, 6 October 2009
    41. TRENDS PERSONAL INFORMATION ARCHITECTURES Tuesday, 6 October 2009
    42. MOBILE IAs FROM THIS... Tuesday, 6 October 2009
    43. “Just like the frog in the heating water kettle, the mobile phone industry couldn’t itself notice that it was creating devices that were increasingly dif cult to use and that the new – some really good – feature couldn’t be found among all the old ones. It required someone outside the traditional mobile phone industry to shake the industry out of this.” PANU KORHONEN Tuesday, 6 October 2009
    44. MOBILE IAs IPHONE Tuesday, 6 October 2009
    45. MOBILE IAs ANDROID Tuesday, 6 October 2009
    46. MOBILE IAs SYMBIAN Tuesday, 6 October 2009
    47. MOBILE IAs WINDOWS MOBILE Tuesday, 6 October 2009
    48. MOBILE IAs HTC SENSE UI Tuesday, 6 October 2009
    49. MOBILE IAs LG S-CLASS UI Tuesday, 6 October 2009
    50. MOBILE IAs SAMSUNG TOUCHWIZ UI Tuesday, 6 October 2009
    51. MOBILE IAs PALM WEBOS Tuesday, 6 October 2009
    52. VODAFONE 360 PERSONALISING INTERFACES Tuesday, 6 October 2009
    53. MOBILE IAs 3 PORTAL 2007 Tuesday, 6 October 2009 2008
    54. EXPERT AUTOMATIC MENU CUSTOMISATION NOVICE EXPERIENCE IMPROVED SHIFT Tuesday, 6 October 2009
    55. THE FUTURE Tuesday, 6 October 2009
    56. OLIVER WEIDLICH ROD FARMER Ideal Interfaces Vodafone Hutchison Australia Tuesday, 6 October 2009

    + Rod FarmerRod Farmer, 1 month ago

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