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Collective Intelligence: User-Led Mobile Innovation

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    Collective Intelligence: User-Led Mobile Innovation - Presentation Transcript

    1. COLLECTIVE DR. ROD FARMER Senior Manager Experience Strategy Vodafone Hutchison Australia INTELLIGENCE USER-LED MOBILE INNOVATION Sunday, 4 October 2009
    2. linkedin.com/in/rodfarmer @rodfarmer rfarmer@hutchison.com.au TM ABOUT ME Sunday, 4 October 2009
    3. LARGEST .AU MOBILE TELCO Sunday, 4 October 2009
    4. Sunday, 4 October 2009
    5. EXPERIENCE STRATEGY ONLINE. INTRANET. EXTRANET. MOBILE. INNOVATION. DEVICES. EMERGING TECH. Innovation. User Experience. Creative Services, Editorial. Publishing. Sunday, 4 October 2009
    6. 6.3 MILLION VHA Sunday, 4 October 2009
    7. 4.6 BILLION 2010 Sunday, 4 October 2009
    8. 70% 2011 SMARTPHONE Sunday, 4 October 2009
    9. 3% IPHONE 34% MOBILE DATA Sunday, 4 October 2009
    10. MOBILE DIRECTIONS USER LED INNOVATION EXPERIENCE STRATEGIES Sunday, 4 October 2009
    11. EXPERIENCE STRATEGIES USER LED INNOVATION MOBILE DIRECTIONS Sunday, 4 October 2009
    12. FULL DISCLOSURE: WHAT I PREACH SERVICE DESIGN DESIGN FOR EXPERIENCES THAT REACH MANY PEOPLE THROUGH MANY DIFFERENT TOUCHPOINTS, AND THAT HAPPEN OVER TIME Sunday, 4 October 2009
    13. SERVICE DESIGN Sunday, 4 October 2009
    14. SERVICE DESIGN TOUCHPOINTS (FORMERLY CONVERGENCE) SYSTEMS THINKING (BEYOND SILOS) CUSTOMER DRIVEN CO-CREATION Sunday, 4 October 2009
    15. Sunday, 4 October 2009
    16. Sunday, 4 October 2009
    17. WHAT IS THIS? Sunday, 4 October 2009
    18. AND THIS? Sunday, 4 October 2009
    19. Sunday, 4 October 2009
    20. DESIGN INNOVATION THROUGH INSPIRED THINKING DESIGN Sunday, 4 October 2009
    21. DESIGN THINKING CREATIVE OVER ANALYTICAL THINKING EMPATHY BEYOND THE INDIVIDUAL HUMAN-CENTRED APPROACH COLLABORATION Sunday, 4 October 2009
    22. Sunday, 4 October 2009
    23. Sunday, 4 October 2009
    24. HOW DOES THIS RELATE TO COLLECTIVE INTELLIGENCE? Sunday, 4 October 2009
    25. HOW DOES THIS RELATE TO COLLECTIVE INTELLIGENCE? FROM PRODUCTS TO PEOPLE Sunday, 4 October 2009
    26. col⋅lec⋅tive Of, or relating to, charactestic of, or made by a number of people acting as a group Sunday, 4 October 2009
    27. in⋅tel⋅li⋅gence The ability to acquire and apply knowledge, particularly towards a purposeful goal Sunday, 4 October 2009
    28. COLLECTIVE INTELLIGENCE The emergence of learning and new information through the process of con ict, cognition, coordination and cooperation Sunday, 4 October 2009
    29. SOCIO-TECHNICAL ENVIRONMENTS COMPLEX RELATIONSHIPS SYSTEMS ORIENTED ADAPTATIVE BEHAVIOUR Sunday, 4 October 2009
    30. SYSTEMS COMPLEXITY NON-REDUCTIONIST. POSSESS MEMORY. NON- LINEAR. CHAOTIC RELATIONSHIPS. GOAL-ORIENTED. NON-DETERMINISTIC. CONTEXT SENSITIVE. Sunday, 4 October 2009
    31. AUTOPOESIS LIVING NETWORKS THROUGH INTERACTION AND TRANSFORMATION CONTINUALLY REPRODUCE PROCESSES AND ENTITIES Sunday, 4 October 2009
    32. CUSTOMER BASE SEE YOUR CUSTOMER EVOLUTION AS A LIVING NETWORK Sunday, 4 October 2009
    33. COMMUNITIES RE-FORM AND EVOLVE INNOVATION IS IN THE WILD ? BELIEFS, DESIRES, INTENTIONS CHANGE Sunday, 4 October 2009
    34. OUR USERS ARE BECOMING PROSUMERS OF CONTENT AND SERVICES Sunday, 4 October 2009
    35. S - E - R SEED EVOLVE/EMERGE RE-SEED Sunday, 4 October 2009
    36. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION Sunday, 4 October 2009
    37. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION MANUFACTURING USER-LED  Hedged bets on innovators • Convergence Culture  Poor utilisation of resources, time • Community-Driven and money • Open Systems  Increased product development • Encourages Prosumerism  Alienation and increased costs • Emphasises Self-Expression Sunday, 4 October 2009
    38. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION Sunday, 4 October 2009
    39. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT Sunday, 4 October 2009
    40. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES Sunday, 4 October 2009
    41. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES ENCOURAGE PROSUMERISM OVER PASSIVE CONSUMPTION Sunday, 4 October 2009
    42. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES ENCOURAGE PROSUMERISM OVER PASSIVE CONSUMPTION SELF-EXPRESSION USED TO PROMOTE IMMERSION AND ENGAGEMENT Sunday, 4 October 2009
    43. communication fostering customer-to-customer innovation Sunday, 4 October 2009
    44. SYNCHRONOUS ASYNCHRONOUS Sunday, 4 October 2009
    45. EXAMPLES WEB Sunday, 4 October 2009
    46. Sunday, 4 October 2009
    47. Sunday, 4 October 2009
    48. Sunday, 4 October 2009
    49. EXAMPLES MOBILE Sunday, 4 October 2009
    50. 1-to-N communication (passive synchrous) Sunday, 4 October 2009
    51. 1-to-N communication (active synchronous) Sunday, 4 October 2009
    52. N-to-N communication (active asynchronous) Sunday, 4 October 2009
    53. N-to-N communication (passive asynchronous) Sunday, 4 October 2009
    54. Back AUS v IND Cricket LIVE Share AUS v NZ AUS v IND - 1st Test 349 245 d. 1st Inn SCG - Sydney, Aug 24 - Aug 27 3/349 (36 Ov) 318 2nd Inn NZ lead by 296 runs Last wicket: Healey (52), bowled Williams Match Starts Web 16 Sep 9:00 AM EST Recent overs . 1 . 2 . . | . . 1 1 . 4 | . . . . . . | 3 1 W Watch TV! Highlights Scorecard Notify Me 1 day AUS (2nd Inn) - 3/493 36.1 Ov Batting Facebook 4s R B 6s SR Striker Tell friends 40 98 3 1 38.25 Ponting, R.B Non Striker Twitter 40 98 3 1 38.25 Katich, I.J Bowling (NZ) Current Bowler Email 0/41 (7.4) Broad, J.M Previous Bowler 0/41 (7.4) Broad, J.M Cancel Cricket TV Matches News Videos More Sunday, 4 October 2009
    55. SOCIAL MOBILE EVOLUTION CROWDSOURCING THE NEXT INNOVATION Sunday, 4 October 2009
    56. OPEN SYSTEMS Sunday, 4 October 2009
    57. OPEN PLATFORMS Sunday, 4 October 2009
    58. END-USER DEVELOPMENT Sunday, 4 October 2009
    59. INTEGRATED LIFESTREAMS Sunday, 4 October 2009
    60. MULTI-TARGETED EXPERIENCES Sunday, 4 October 2009
    61. SUMMARY • CROWDSOURCE TO CO-CREATE EXPERIENCES • MOBILE EXPERIENCES WILL BECOME MORE SOCIAL • BRING CUSTOMERS INTO YOUR SYSTEMS THINKING Sunday, 4 October 2009
    62. THANK YOU. Sunday, 4 October 2009

    + Rod FarmerRod Farmer, 1 month ago

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