Collective Intelligence: User-Led Mobile Innovation
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Collective Intelligence: User-Led Mobile Innovation

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This is a presentation that I recently gave at Collective Intelligence in Sydney, Australia. ...

This is a presentation that I recently gave at Collective Intelligence in Sydney, Australia.

The focus of the presentation is on focusing on your customer base as a primary means of innovation. Ideas covered include democratised innovation, systems thinking, service design, and design thinking.

Some mobile and web examples are used as to describe varying levels of engaging your customer base in customer-to-customer communication, and how this emerges new product opportunities.

I have not included the detailed notes. If you are interested, please contact me.

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Collective Intelligence: User-Led Mobile Innovation Collective Intelligence: User-Led Mobile Innovation Presentation Transcript

  • COLLECTIVE DR. ROD FARMER Senior Manager Experience Strategy Vodafone Hutchison Australia INTELLIGENCE USER-LED MOBILE INNOVATION Sunday, 4 October 2009
  • linkedin.com/in/rodfarmer @rodfarmer rfarmer@hutchison.com.au TM ABOUT ME Sunday, 4 October 2009
  • LARGEST .AU MOBILE TELCO Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • EXPERIENCE STRATEGY ONLINE. INTRANET. EXTRANET. MOBILE. INNOVATION. DEVICES. EMERGING TECH. Innovation. User Experience. Creative Services, Editorial. Publishing. Sunday, 4 October 2009
  • 6.3 MILLION VHA Sunday, 4 October 2009
  • 4.6 BILLION 2010 Sunday, 4 October 2009
  • 70% 2011 SMARTPHONE Sunday, 4 October 2009
  • 3% IPHONE 34% MOBILE DATA Sunday, 4 October 2009
  • MOBILE DIRECTIONS USER LED INNOVATION EXPERIENCE STRATEGIES Sunday, 4 October 2009
  • EXPERIENCE STRATEGIES USER LED INNOVATION MOBILE DIRECTIONS Sunday, 4 October 2009
  • FULL DISCLOSURE: WHAT I PREACH SERVICE DESIGN DESIGN FOR EXPERIENCES THAT REACH MANY PEOPLE THROUGH MANY DIFFERENT TOUCHPOINTS, AND THAT HAPPEN OVER TIME Sunday, 4 October 2009
  • SERVICE DESIGN Sunday, 4 October 2009
  • SERVICE DESIGN TOUCHPOINTS (FORMERLY CONVERGENCE) SYSTEMS THINKING (BEYOND SILOS) CUSTOMER DRIVEN CO-CREATION Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • WHAT IS THIS? Sunday, 4 October 2009
  • AND THIS? Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • DESIGN INNOVATION THROUGH INSPIRED THINKING DESIGN Sunday, 4 October 2009
  • DESIGN THINKING CREATIVE OVER ANALYTICAL THINKING EMPATHY BEYOND THE INDIVIDUAL HUMAN-CENTRED APPROACH COLLABORATION Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • HOW DOES THIS RELATE TO COLLECTIVE INTELLIGENCE? Sunday, 4 October 2009
  • HOW DOES THIS RELATE TO COLLECTIVE INTELLIGENCE? FROM PRODUCTS TO PEOPLE Sunday, 4 October 2009
  • col⋅lec⋅tive Of, or relating to, charactestic of, or made by a number of people acting as a group Sunday, 4 October 2009
  • in⋅tel⋅li⋅gence The ability to acquire and apply knowledge, particularly towards a purposeful goal Sunday, 4 October 2009
  • COLLECTIVE INTELLIGENCE The emergence of learning and new information through the process of con ict, cognition, coordination and cooperation Sunday, 4 October 2009
  • SOCIO-TECHNICAL ENVIRONMENTS COMPLEX RELATIONSHIPS SYSTEMS ORIENTED ADAPTATIVE BEHAVIOUR Sunday, 4 October 2009
  • SYSTEMS COMPLEXITY NON-REDUCTIONIST. POSSESS MEMORY. NON- LINEAR. CHAOTIC RELATIONSHIPS. GOAL-ORIENTED. NON-DETERMINISTIC. CONTEXT SENSITIVE. Sunday, 4 October 2009
  • AUTOPOESIS LIVING NETWORKS THROUGH INTERACTION AND TRANSFORMATION CONTINUALLY REPRODUCE PROCESSES AND ENTITIES Sunday, 4 October 2009
  • CUSTOMER BASE SEE YOUR CUSTOMER EVOLUTION AS A LIVING NETWORK Sunday, 4 October 2009
  • COMMUNITIES RE-FORM AND EVOLVE INNOVATION IS IN THE WILD ? BELIEFS, DESIRES, INTENTIONS CHANGE Sunday, 4 October 2009
  • OUR USERS ARE BECOMING PROSUMERS OF CONTENT AND SERVICES Sunday, 4 October 2009
  • S - E - R SEED EVOLVE/EMERGE RE-SEED Sunday, 4 October 2009
  • DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION Sunday, 4 October 2009
  • DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION MANUFACTURING USER-LED  Hedged bets on innovators • Convergence Culture  Poor utilisation of resources, time • Community-Driven and money • Open Systems  Increased product development • Encourages Prosumerism  Alienation and increased costs • Emphasises Self-Expression Sunday, 4 October 2009
  • DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION Sunday, 4 October 2009
  • DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT Sunday, 4 October 2009
  • DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES Sunday, 4 October 2009
  • DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES ENCOURAGE PROSUMERISM OVER PASSIVE CONSUMPTION Sunday, 4 October 2009
  • DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES ENCOURAGE PROSUMERISM OVER PASSIVE CONSUMPTION SELF-EXPRESSION USED TO PROMOTE IMMERSION AND ENGAGEMENT Sunday, 4 October 2009
  • communication fostering customer-to-customer innovation Sunday, 4 October 2009
  • SYNCHRONOUS ASYNCHRONOUS Sunday, 4 October 2009
  • EXAMPLES WEB Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • Sunday, 4 October 2009
  • EXAMPLES MOBILE Sunday, 4 October 2009
  • 1-to-N communication (passive synchrous) Sunday, 4 October 2009
  • 1-to-N communication (active synchronous) Sunday, 4 October 2009
  • N-to-N communication (active asynchronous) Sunday, 4 October 2009
  • N-to-N communication (passive asynchronous) Sunday, 4 October 2009
  • Back AUS v IND Cricket LIVE Share AUS v NZ AUS v IND - 1st Test 349 245 d. 1st Inn SCG - Sydney, Aug 24 - Aug 27 3/349 (36 Ov) 318 2nd Inn NZ lead by 296 runs Last wicket: Healey (52), bowled Williams Match Starts Web 16 Sep 9:00 AM EST Recent overs . 1 . 2 . . | . . 1 1 . 4 | . . . . . . | 3 1 W Watch TV! Highlights Scorecard Notify Me 1 day AUS (2nd Inn) - 3/493 36.1 Ov Batting Facebook 4s R B 6s SR Striker Tell friends 40 98 3 1 38.25 Ponting, R.B Non Striker Twitter 40 98 3 1 38.25 Katich, I.J Bowling (NZ) Current Bowler Email 0/41 (7.4) Broad, J.M Previous Bowler 0/41 (7.4) Broad, J.M Cancel Cricket TV Matches News Videos More Sunday, 4 October 2009
  • SOCIAL MOBILE EVOLUTION CROWDSOURCING THE NEXT INNOVATION Sunday, 4 October 2009
  • OPEN SYSTEMS Sunday, 4 October 2009
  • OPEN PLATFORMS Sunday, 4 October 2009
  • END-USER DEVELOPMENT Sunday, 4 October 2009
  • INTEGRATED LIFESTREAMS Sunday, 4 October 2009
  • MULTI-TARGETED EXPERIENCES Sunday, 4 October 2009
  • SUMMARY • CROWDSOURCE TO CO-CREATE EXPERIENCES • MOBILE EXPERIENCES WILL BECOME MORE SOCIAL • BRING CUSTOMERS INTO YOUR SYSTEMS THINKING Sunday, 4 October 2009
  • THANK YOU. Sunday, 4 October 2009