COLLECTIVE
                                               DR. ROD FARMER
                                               Se...
linkedin.com/in/rodfarmer   @rodfarmer    rfarmer@hutchison.com.au




                                                   ...
LARGEST .AU
                         MOBILE TELCO
Sunday, 4 October 2009
Sunday, 4 October 2009
EXPERIENCE STRATEGY
                  ONLINE. INTRANET. EXTRANET. MOBILE.
                  INNOVATION. DEVICES. EMERGING ...
6.3 MILLION
                                VHA

Sunday, 4 October 2009
4.6 BILLION
                                2010

Sunday, 4 October 2009
70%    2011
                         SMARTPHONE
Sunday, 4 October 2009
3% IPHONE
                         34% MOBILE DATA
Sunday, 4 October 2009
MOBILE DIRECTIONS
                    USER LED INNOVATION
                    EXPERIENCE STRATEGIES
Sunday, 4 October 2009
EXPERIENCE STRATEGIES
                    USER LED INNOVATION
                    MOBILE DIRECTIONS
Sunday, 4 October 2009
FULL DISCLOSURE: WHAT I PREACH


                  SERVICE DESIGN

                   DESIGN FOR EXPERIENCES THAT REACH MA...
SERVICE DESIGN


Sunday, 4 October 2009
SERVICE DESIGN
                         TOUCHPOINTS (FORMERLY CONVERGENCE)
                         SYSTEMS THINKING (BEYO...
Sunday, 4 October 2009
Sunday, 4 October 2009
WHAT IS
                     THIS?
Sunday, 4 October 2009
AND THIS?
Sunday, 4 October 2009
Sunday, 4 October 2009
DESIGN     INNOVATION

                                THROUGH INSPIRED

                     THINKING   DESIGN




Sunday...
DESIGN
                     THINKING
                         CREATIVE OVER ANALYTICAL THINKING
                         E...
Sunday, 4 October 2009
Sunday, 4 October 2009
HOW DOES THIS
                     RELATE TO
                     COLLECTIVE
                     INTELLIGENCE?

Sunday, 4...
HOW DOES THIS
                     RELATE TO
                     COLLECTIVE
                     INTELLIGENCE?
          ...
col⋅lec⋅tive
                         Of, or relating to, charactestic of, or made
                         by a number of...
in⋅tel⋅li⋅gence
                         The ability to acquire and apply knowledge,
                         particularly...
COLLECTIVE
                     INTELLIGENCE
                         The emergence of learning and new
                  ...
SOCIO-TECHNICAL
                      ENVIRONMENTS

                     COMPLEX
                      RELATIONSHIPS

    ...
SYSTEMS COMPLEXITY
                     NON-REDUCTIONIST. POSSESS MEMORY. NON-
                     LINEAR. CHAOTIC RELATI...
AUTOPOESIS LIVING NETWORKS
           THROUGH INTERACTION AND TRANSFORMATION
           CONTINUALLY REPRODUCE PROCESSES AN...
CUSTOMER BASE
                     SEE YOUR CUSTOMER
                                       EVOLUTION
                    ...
COMMUNITIES RE-FORM AND EVOLVE




                         INNOVATION IS IN THE WILD

                                   ...
OUR USERS ARE BECOMING PROSUMERS
                              OF CONTENT AND SERVICES
Sunday, 4 October 2009
S - E - R
                         SEED   EVOLVE/EMERGE   RE-SEED




Sunday, 4 October 2009
DEMOCRATISED INNOVATION
      USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION
Sunday, 4 October 2009
DEMOCRATISED INNOVATION
                     USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION



                     M...
DEMOCRATISED INNOVATION
                     USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION




Sunday, 4 October 2009
DEMOCRATISED INNOVATION
                     USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION


                     PA...
DEMOCRATISED INNOVATION
                     USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION


                     PA...
DEMOCRATISED INNOVATION
                     USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION


                     PA...
DEMOCRATISED INNOVATION
                     USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION


                     PA...
communication
                         fostering customer-to-customer innovation




Sunday, 4 October 2009
SYNCHRONOUS
                    ASYNCHRONOUS

Sunday, 4 October 2009
EXAMPLES
                            WEB




Sunday, 4 October 2009
Sunday, 4 October 2009
Sunday, 4 October 2009
Sunday, 4 October 2009
EXAMPLES
                           MOBILE




Sunday, 4 October 2009
1-to-N
                           communication
                         (passive synchrous)


Sunday, 4 October 2009
1-to-N
                           communication
                         (active synchronous)


Sunday, 4 October 2009
N-to-N
                      communication
                   (active asynchronous)


Sunday, 4 October 2009
N-to-N
                 communication
              (passive asynchronous)


Sunday, 4 October 2009
Back            AUS v IND
                                             Cricket LIVE                                 Share
...
SOCIAL MOBILE
                     EVOLUTION
                         CROWDSOURCING THE NEXT INNOVATION




Sunday, 4 Octo...
OPEN SYSTEMS
Sunday, 4 October 2009
OPEN PLATFORMS
Sunday, 4 October 2009
END-USER
                    DEVELOPMENT
Sunday, 4 October 2009
INTEGRATED
                    LIFESTREAMS
Sunday, 4 October 2009
MULTI-TARGETED
                    EXPERIENCES
Sunday, 4 October 2009
SUMMARY
                     •       CROWDSOURCE TO CO-CREATE EXPERIENCES
                         •   MOBILE EXPERIENCES ...
THANK YOU.
Sunday, 4 October 2009
Upcoming SlideShare
Loading in...5
×

Collective Intelligence: User-Led Mobile Innovation

5,558

Published on

This is a presentation that I recently gave at Collective Intelligence in Sydney, Australia.

The focus of the presentation is on focusing on your customer base as a primary means of innovation. Ideas covered include democratised innovation, systems thinking, service design, and design thinking.

Some mobile and web examples are used as to describe varying levels of engaging your customer base in customer-to-customer communication, and how this emerges new product opportunities.

I have not included the detailed notes. If you are interested, please contact me.

Published in: Design, Business
1 Comment
12 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,558
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
343
Comments
1
Likes
12
Embeds 0
No embeds

No notes for slide

Collective Intelligence: User-Led Mobile Innovation

  1. 1. COLLECTIVE DR. ROD FARMER Senior Manager Experience Strategy Vodafone Hutchison Australia INTELLIGENCE USER-LED MOBILE INNOVATION Sunday, 4 October 2009
  2. 2. linkedin.com/in/rodfarmer @rodfarmer rfarmer@hutchison.com.au TM ABOUT ME Sunday, 4 October 2009
  3. 3. LARGEST .AU MOBILE TELCO Sunday, 4 October 2009
  4. 4. Sunday, 4 October 2009
  5. 5. EXPERIENCE STRATEGY ONLINE. INTRANET. EXTRANET. MOBILE. INNOVATION. DEVICES. EMERGING TECH. Innovation. User Experience. Creative Services, Editorial. Publishing. Sunday, 4 October 2009
  6. 6. 6.3 MILLION VHA Sunday, 4 October 2009
  7. 7. 4.6 BILLION 2010 Sunday, 4 October 2009
  8. 8. 70% 2011 SMARTPHONE Sunday, 4 October 2009
  9. 9. 3% IPHONE 34% MOBILE DATA Sunday, 4 October 2009
  10. 10. MOBILE DIRECTIONS USER LED INNOVATION EXPERIENCE STRATEGIES Sunday, 4 October 2009
  11. 11. EXPERIENCE STRATEGIES USER LED INNOVATION MOBILE DIRECTIONS Sunday, 4 October 2009
  12. 12. FULL DISCLOSURE: WHAT I PREACH SERVICE DESIGN DESIGN FOR EXPERIENCES THAT REACH MANY PEOPLE THROUGH MANY DIFFERENT TOUCHPOINTS, AND THAT HAPPEN OVER TIME Sunday, 4 October 2009
  13. 13. SERVICE DESIGN Sunday, 4 October 2009
  14. 14. SERVICE DESIGN TOUCHPOINTS (FORMERLY CONVERGENCE) SYSTEMS THINKING (BEYOND SILOS) CUSTOMER DRIVEN CO-CREATION Sunday, 4 October 2009
  15. 15. Sunday, 4 October 2009
  16. 16. Sunday, 4 October 2009
  17. 17. WHAT IS THIS? Sunday, 4 October 2009
  18. 18. AND THIS? Sunday, 4 October 2009
  19. 19. Sunday, 4 October 2009
  20. 20. DESIGN INNOVATION THROUGH INSPIRED THINKING DESIGN Sunday, 4 October 2009
  21. 21. DESIGN THINKING CREATIVE OVER ANALYTICAL THINKING EMPATHY BEYOND THE INDIVIDUAL HUMAN-CENTRED APPROACH COLLABORATION Sunday, 4 October 2009
  22. 22. Sunday, 4 October 2009
  23. 23. Sunday, 4 October 2009
  24. 24. HOW DOES THIS RELATE TO COLLECTIVE INTELLIGENCE? Sunday, 4 October 2009
  25. 25. HOW DOES THIS RELATE TO COLLECTIVE INTELLIGENCE? FROM PRODUCTS TO PEOPLE Sunday, 4 October 2009
  26. 26. col⋅lec⋅tive Of, or relating to, charactestic of, or made by a number of people acting as a group Sunday, 4 October 2009
  27. 27. in⋅tel⋅li⋅gence The ability to acquire and apply knowledge, particularly towards a purposeful goal Sunday, 4 October 2009
  28. 28. COLLECTIVE INTELLIGENCE The emergence of learning and new information through the process of con ict, cognition, coordination and cooperation Sunday, 4 October 2009
  29. 29. SOCIO-TECHNICAL ENVIRONMENTS COMPLEX RELATIONSHIPS SYSTEMS ORIENTED ADAPTATIVE BEHAVIOUR Sunday, 4 October 2009
  30. 30. SYSTEMS COMPLEXITY NON-REDUCTIONIST. POSSESS MEMORY. NON- LINEAR. CHAOTIC RELATIONSHIPS. GOAL-ORIENTED. NON-DETERMINISTIC. CONTEXT SENSITIVE. Sunday, 4 October 2009
  31. 31. AUTOPOESIS LIVING NETWORKS THROUGH INTERACTION AND TRANSFORMATION CONTINUALLY REPRODUCE PROCESSES AND ENTITIES Sunday, 4 October 2009
  32. 32. CUSTOMER BASE SEE YOUR CUSTOMER EVOLUTION AS A LIVING NETWORK Sunday, 4 October 2009
  33. 33. COMMUNITIES RE-FORM AND EVOLVE INNOVATION IS IN THE WILD ? BELIEFS, DESIRES, INTENTIONS CHANGE Sunday, 4 October 2009
  34. 34. OUR USERS ARE BECOMING PROSUMERS OF CONTENT AND SERVICES Sunday, 4 October 2009
  35. 35. S - E - R SEED EVOLVE/EMERGE RE-SEED Sunday, 4 October 2009
  36. 36. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION Sunday, 4 October 2009
  37. 37. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION MANUFACTURING USER-LED  Hedged bets on innovators • Convergence Culture  Poor utilisation of resources, time • Community-Driven and money • Open Systems  Increased product development • Encourages Prosumerism  Alienation and increased costs • Emphasises Self-Expression Sunday, 4 October 2009
  38. 38. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION Sunday, 4 October 2009
  39. 39. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT Sunday, 4 October 2009
  40. 40. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES Sunday, 4 October 2009
  41. 41. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES ENCOURAGE PROSUMERISM OVER PASSIVE CONSUMPTION Sunday, 4 October 2009
  42. 42. DEMOCRATISED INNOVATION USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES ENCOURAGE PROSUMERISM OVER PASSIVE CONSUMPTION SELF-EXPRESSION USED TO PROMOTE IMMERSION AND ENGAGEMENT Sunday, 4 October 2009
  43. 43. communication fostering customer-to-customer innovation Sunday, 4 October 2009
  44. 44. SYNCHRONOUS ASYNCHRONOUS Sunday, 4 October 2009
  45. 45. EXAMPLES WEB Sunday, 4 October 2009
  46. 46. Sunday, 4 October 2009
  47. 47. Sunday, 4 October 2009
  48. 48. Sunday, 4 October 2009
  49. 49. EXAMPLES MOBILE Sunday, 4 October 2009
  50. 50. 1-to-N communication (passive synchrous) Sunday, 4 October 2009
  51. 51. 1-to-N communication (active synchronous) Sunday, 4 October 2009
  52. 52. N-to-N communication (active asynchronous) Sunday, 4 October 2009
  53. 53. N-to-N communication (passive asynchronous) Sunday, 4 October 2009
  54. 54. Back AUS v IND Cricket LIVE Share AUS v NZ AUS v IND - 1st Test 349 245 d. 1st Inn SCG - Sydney, Aug 24 - Aug 27 3/349 (36 Ov) 318 2nd Inn NZ lead by 296 runs Last wicket: Healey (52), bowled Williams Match Starts Web 16 Sep 9:00 AM EST Recent overs . 1 . 2 . . | . . 1 1 . 4 | . . . . . . | 3 1 W Watch TV! Highlights Scorecard Notify Me 1 day AUS (2nd Inn) - 3/493 36.1 Ov Batting Facebook 4s R B 6s SR Striker Tell friends 40 98 3 1 38.25 Ponting, R.B Non Striker Twitter 40 98 3 1 38.25 Katich, I.J Bowling (NZ) Current Bowler Email 0/41 (7.4) Broad, J.M Previous Bowler 0/41 (7.4) Broad, J.M Cancel Cricket TV Matches News Videos More Sunday, 4 October 2009
  55. 55. SOCIAL MOBILE EVOLUTION CROWDSOURCING THE NEXT INNOVATION Sunday, 4 October 2009
  56. 56. OPEN SYSTEMS Sunday, 4 October 2009
  57. 57. OPEN PLATFORMS Sunday, 4 October 2009
  58. 58. END-USER DEVELOPMENT Sunday, 4 October 2009
  59. 59. INTEGRATED LIFESTREAMS Sunday, 4 October 2009
  60. 60. MULTI-TARGETED EXPERIENCES Sunday, 4 October 2009
  61. 61. SUMMARY • CROWDSOURCE TO CO-CREATE EXPERIENCES • MOBILE EXPERIENCES WILL BECOME MORE SOCIAL • BRING CUSTOMERS INTO YOUR SYSTEMS THINKING Sunday, 4 October 2009
  62. 62. THANK YOU. Sunday, 4 October 2009
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×