Building And Managing Successful Ux Teams

1 September 2008 Building & Managing User Experience Teams Dr. Rod Farmer, Senior Manager, User Experience and Creative Services, 3 Mobile Australia

Notre Dame de Paris…. …not just about the architecture

Not just about the content

……Not just about navigating from A to B

….not just about successfully completing goals

Experience goes beyond service It’s about the sensations that people get from using service

Knowers and Learners

Our journey

Better user research...

Better design methods...

…how we approach building UX teams …fostering team leadership ...achieving greater accountability in our designs

Know where you’re going 16 

Building your team: Team Direction Competency Management Individual i Individual i+1 Individual N Ind. Avg Distance Action Information 3 Architecture User Research 3 Visual Design 5 Information 4 Design Interaction 4 Design Dev 4 Knowledge Writing Skills 4 0=NR, 1=Occasional, 2=Basic, 3=Good, 4=Strong, 5=Exemplary

Building your team: Team Assessment Competency Management Individual i Individual i+1 Individual N Ind. Avg Distance Action Information 3 2 4 2 2.5 0.5 Supervise Architecture User Research 3 1 1 2 1.5 1.5 Train Visual Design 5 4 5 4 4.5 0.5 Supervise Information 4 3 3 4 3.5 0.5 Supervise Design Interaction 4 4 4 4 4 0 Monitor Design Dev 4 2 2 2 2 2 Develop Knowledge Writing Skills 4 1 1 1 1 3 Hire 0=NR, 1=Occasional, 2=Basic, 3=Good, 4=Strong, 5=Exemplary

Something’s missing .....Personality

4 core personalities Executor (achievement) Carer (affiliative) General (self-actualisting) Sovereign (humanistic-encouraging)

... building a dream team is not the end-game

“Specialisation has its advantages, but it also creates a situation where people just see their own little world instead of the entire context..” - Getting Real, 37Signals

“Organisations, which design systems, are constrained to produce designs that are copies of the communication structure of these organisations.”

= + fear 26 

All too common occurrence... opportunities differentiation size of effort

All too common occurrence... Delighters Innovation Space Delighters differentiation Safety, Parity and Mediocrity size of effort

90% 29 

Greater UX ‘t’ is exponential Maturity... Influence drivers

Greater UX Maturity... Individualistic mindset Skill Specialisation

Greater UX Maturity... Collaborative mindset Skill Diversification

Greater UX Maturity... Influence drivers

Concept Workshops from little things big things grow

1 September 2008 taking steps towards creating advocates

Great UX leadership involves a simple story: Who you are, what you stand for, and what others can expect from you. Has a compelling story about UX for the company Makes inclusivity an essential part of day-to-day activities

The UX Manager who isn’t afraid to fail, is a leader who is driven to succeed. Fail, fail often, fail fast and fail small. Manager owns (new) mistakes. You own improvement. Golden rule: “Only new mistakes are permitted”.

FOOTBALL IMAGE

“Your job is to touch everyone and get into their soul. Every moment you are in your office, you are useless.” - Jack Welch (CEO, General Electric from 1981-2001)

Encouraging beautiful transformation

Improving quality ... kai: “change; zen: “small good” 

The team-oriented approach Qualities Our Approach: Open Design Forums Learning focused Fortnightly Systemic/Holistic Discuss project goals and measures Team sets criteria Open feedback Management sets cut-offs Roles at the door Non-judgemental Encourage PBL & Ownership

The management approach Qualities Our Approach: Design Circle Results-focused Held monthly Evaluates performance across Non-UX management involved projects Sets quality goals for team Establishes baselines Establishes future plans Evaluates performance Performance metrics Agrees on countermeasures Initiatives training Re-evaluates planning

What has worked well for us... Set clear, achievable and measurable goals for your team Individuals set project-level goals and measures Individuals own their outcomes UX Management establishes “goodness” Management challenges, not fixes Communication skills and coaching development

Change is possible...

Email: rfarmer@hutchison.com.au Available on SlideShare....

Building And Managing Successful Ux Teams

by Rod Farmer on Nov 29, 2008

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