Riga's 58 logos
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Riga's 58 logos

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The objective of the project 'Riga's 58 logos' is to create, by 2014, an unofficial sign (logo/coat of arms) for each of Riga's 58 neighbourhoods.

The objective of the project 'Riga's 58 logos' is to create, by 2014, an unofficial sign (logo/coat of arms) for each of Riga's 58 neighbourhoods.

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Riga's 58 logos Riga's 58 logos Presentation Transcript

  • RIGA’S 58 LOGOS Riga, 20 August 2010 This presentation is incomplete without an accompanying oral commentary © Rode & Weiland Ltd Ausekla 6a - 3 Riga Latvia LV 1010 VAT# LV40003645277 Rode & Weiland Leaders in thoughts ™
  • IF RIGA’S NEIGHBOURHOODS WERE TOWNS, PURVCIEMS WOULD BE LATVIA’S 4TH LARGEST Source: apkaimes.lv, wikipedia.org NB! Riga’s neighbourhoods in Bold Population of Riga’s neighbourhoods in 2008 Population of Latvia’s towns in 2006
  • EVERY LATVIAN TOWN HAS ITS ‘LOGO’... Ainaži Ape Piltene Viļaka
  • ...SO DOES RIGA...
  • ...BUT WHAT CAN BE SAID OF RIGA’S NEIGHBOURHOOD BRANDS?
    • Currently they are only verbal
    • Not universally known or accepted
    • Not visual
    • Not related to spatial organisation parameters (e.g., postal codes)
    • > Every Riga neighbourhood has the right to brand!
  • THE ‘GOOD’ EXAMPLE: TOKYO Source: kosmograd.com
  • THE ‘BAD’ EXAMPLE: LONDON Source: kosmograd.com
  • THE BEAUTIFUL EXAMPLE: SIENA Source: www.aboutsiena.com
  • RODE & WEILAND EXPERIENCE: VISUAL IDENTITY OF ANDREJSALA Client: Jaunrīgas attīstības uzņēmums Team: Kirils Kirasirovs, Emils Rode, Roberts Muhametsins Products: logo, booklet, map, web site www.andrejsala.lv Duration: ca. 9 months Date: 2005/2006
  • VISION: 58 RIGA NEIGHBOURHOOD LOGOS BY 2014
    • Logos developed by a professional design team
    • A proactive approach: first the designers develop logo proposals, then residents critique them
    • Active citizen involvement: crowdsourcing, discussion forums, interactive surveys, neighbourhood meetings and simulation games
    • Neighbourhood residents have many opportunities to discuss the neighbourhood brand
    • Neighbourhood logos comply with a set of visual guidelines and references to Riga (e.g. Riga keys)
    • The development of logo focuses a neighbourhood’s identity, uniting in the process various ethnic, age and income groups
    • Neighbourhood logos are unofficial and can be created privately, without municipality involvement (cf. Art Lebedev and the Moscow Metro)
    • However, let us not forget:
    • City brands are built over centuries; we can initiate the process
    • No need to take neighbourhood brands and identities too seriously, as we are all Rigans
  • THE FIRST STEP: 2-LETTER CODES FOR RIGA’S NEIGHBOURHOODS Source: Rode & Weiland RA Rumbula GK Grīziņkalns PC Purvciems DZ Dzirciems ZO Zolitūde PI Pļavnieki DR Dreiliņi ZK Ziepniekkalns PD Pleskodāle DG Daugavgrīva ZL Zasulauks PA Pētersala-Andrejsala DN Dārziņi VO Voleri MU Mūkupurvs DC Dārzciems VP Vecpilsēta MG Mīlgrāvis CK Čiekurkalns VM Vecmilgrāvis MC Mežciems CE Centrs VD Vecdaugava MP Mežaparks BL Buļļi VA Vecāķi MF Maskavas forštate BU Bukulti TC Trīsciems MS Mangaļsala BX Brekši TK Torņakalns KI Ķīpsala BS Brasa TA Teika KR Ķengarags BO Bolderāja SA Šķirotava KS Kundziņsala BM Bišumuiža SP Šampēteris KL Kleisti BN Bieriņi SZ Suži KK Katlakalns BG Berģi SV Spilve JU Jugla BB Beberbeķi SK Skanste JC Jaunciems AV Avoti SD Sarkandaugava IM Imanta AT Atgāzene SS Salas IC Iļģuciems AK Āgenskalns
  • http://rode-weiland.co.nr