FACEBOOK
SENIOR MARKETING FOR PHOTOGRAPHERS
ROD EVANS
WWW.EVANSCREATIVETRAINING.COM
• How to build a Senior Marketing Campaign using Facebook
••
Introduction
• Broad definition of what Facebook is..
• What Facebook has done for us
• Bookings WAY up!
• Viral, exponential and FREE marketing
• How much teenagers are on Facebook, Texting, IM, YouTube and where they are
NOT! email, traditional mail, little TV,
• The MARKETING MODEL involves you and your personality, socialization, time
everyday, popularity and finis.
• How a proper Facebook system affects your business Pebble in water ANALOGY.
• Example of what happens when you book one senior who is on Facebook and
sees the Newsfeed.
• Senior has 500 friends
• They become your friend
• Show that their 500 friends see a message
• They join your group
• Show that their friends see a message
• They get tagged in a cool photo of yours
• Show that their friends see it
• Unsolicited Comments get made on their photo that you took.
• Show that their friends see each comment
• You just got free multiple exposures to about 2500 local school-age kids FREE.
• Know Your Facebook Goals
• Get people to Join your Group..or Page-based on your feedback.
• Get lots of friends
• lots of exposure
• How to accomplish your Goals
• Freemiums
• lots of exposure
•
• Anatomy of Facebook
• Overview of profile, groups, and pages
• Home
• list of all recent activity from friends
• Profile
• Keep it professional
• Add links to group & website
• Add photos and TAG them
• Add videos and TAG them
• Update your status often
• Add your IM name
• Add your Mobile Phone number
• Add your blog’s RSS feed
• Add your Twitter account
• Categorize your friends
• Account settings
• email notification of posts, comments must moderate them
• you must confirm friends
• Applications to add-animoto - photo-max friends 5000
• Group
• What to put in a description
• Add a big picture-proper sizing.

WHY FACEBOOK
1. GOOGLE
2. WIKIPEDIA
3. YOUTUBE
4. FACEBOOK
5. MYSPACE
some are saying facebook will be bigger than google soon..things change quickly.

HOW DOES FACEBOOK DO THAT?
EVERYONE OF YOUR FRIENDS/GROUPIES/ FANS GET A NEWSFEED
OF YOUR ACTIVITY
IT IS FREE EXPOSURE TO YOUR WORK, TESTIMONIALS AND YOU
ALL OF YOUR FRIENDS/GROUPIES/FANS SEE YOUR PHOTOS YOU
POST
FRIENDS SEE YOUR STATUS UPDATES
FANS/GROUPIES ARE SENT INVITES/OFFERS FREE.
EVERYONE SEES COMMENTS ON YOUR PHOTOS..COMMENTS ROCK
TARGET ADVERTISING TO YOUR SPECIFIC AUDIENCE AND MEGA
CHEAP
You want to stay at the top of their newsfeed.
DOES YOUR WEBSITE DO ALL THIS I dont think so...this is where you want people to go!

MY FACEBOOK
FOR PHOTOGRAPHERS
PUT UP A NEW PIC AND
2000 PEOPLE SEE IT
AND ARE NOTIFIED
IMMEDIATELY/SOME
ON THEIR PHONES?
PUT UP A NEW PIC AND
PEOPLE COMMENT
WITHIN MINUTES.
IS YOUR WEBSITE
TARGETED TO SHOW
UP EVERYDAY ON THE
SITE WHERE SENIORS
HANG OUT?
Facebook increased our Senior business over 30%...Cost us under $100 and could not
imagine not running a senior business without it..If your area has facebookers. Had the
biggest response from Seniors almost every Senior came to us talked about facebook.

MY FACEBOOK FOR PHOTOGRAPHERS
CHANGE STATUS
AND PEOPLE ARE
EMAILING YOU TO
BOOK WITHIN
MINUTES
COLLECTS THE
NAMES OF
EVERYONE WHO
LIKES YOUR
WEBSITE?
Facebook increased our Senior business over 30%...Cost us under $100 and could not
imagine not running a senior business without it..If your area has facebookers. Had the
biggest response from Seniors almost every Senior came to us talked about facebook.

MY FACEBOOK FOR PHOTOGRAPHERS
LETS YOU SEE THE
PROFILE/INFO/
PICS/FRIENDS OF
THE PEOPLE WHO
LIKE YOUR
WEBSITE
SEND EMAILS TO
PEOPLE WHO ARE
FANS OF YOUR
WEBSITE FREE?
Facebook increased our Senior business over 30%...Cost us under $100 and could not
imagine not running a senior business without it..If your area has facebookers. Had the
biggest response from Seniors almost every Senior came to us talked about facebook.

MY FACEBOOK FOR PHOTOGRAPHERS
COMMENTS MADE
ARE SENT TO THE
FRIENDS OF THE
PERSON IN THE
PICTURE AND TO
ALL THE FRIENDS
OF THE PERSON
WHO MADE THE
COMMENT?=1000
PLUS
BASICALLY FREE
Facebook increased our Senior business over 30%...Cost us under $100 and could not
imagine not running a senior business without it..If your area has facebookers. Had the
biggest response from Seniors almost every Senior came to us talked about facebook.

MY FACEBOOK FOR PHOTOGRAPHERS
COST
IMPACT
IMPRESSIONS
Facebook increased our Senior business over 30%...Cost us under $100 and could not
imagine not running a senior business without it..If your area has facebookers. Had the
biggest response from Seniors almost every Senior came to us talked about facebook.

FACEBOOK FACTS
AN AVERAGE OF 250,000 NEW REGISTRATIONS PER DAY SINCE JAN. 2007
PEOPLE SPEND AN AVERAGE OF 20 MINUTES ON THE SITE DAILY (COMSCORE)
NO. 1 PHOTO SHARING APPLICATION ON THE WEB (COMSCORE)
* PHOTO APPLICATION DRAWS MORE THAN TWICE AS MUCH TRAFFIC AS THE
NEXT THREE SITES COMBINED (COMSCORE)
* MORE THAN 14 MILLION PHOTOS UPLOADED DAILY
OVER 140 MILLION USERS

WAYS TO BE SEEN ON FACEBOOK
PROFILE
GROUP
PAGE
ADVERTISING
COMMENTS
BE CONSISTENT
Explanation of each and cost of each
Mall display-postcards mailing website..

SET UP A PERSONAL PROFILE
KEEP IT PROFESSIONAL
LINKS TO YOUR PAGE AND
GROUP
ADD SENIOR PHOTOS
TAG THE PHOTOS
YOUR ACCOMPLISHMENTS
How to set up your profile
almost a mini website about you and your business.

HOW TO SET UP A GROUP
ADD A BIG PICTURE
LINKS TO BOOKING
LINK TO YOUR EMAIL
ENABLE WALL POSTS
OFFERS TO FACEBOOKERS
INFORMATION

HOW TO SET UP A PAGE
DESCRIPTION
LINK TO BOOK
OFFERS AND SPECIALS
ADD PHOTOS AND VIDEOS
INSIGHTS

FEED FACEBOOK
DIRECT MAIL?
LINK ON YOUR WEBSITE
LINK ON YOUR BLOG
INFO ON MALL
ASK THEM
CONSISTENT MARKETING....

HOW TO ADVERTISE
TARGET YOUR MARKET
CHANGE WEEKLY
BRIGHT COLORFUL
CHANGE HEADLINES
BE CONSISTENT ON PAGE

HOW TO GET BOOTED OFF FACEBOOK
1. ASKING FOR TOO MANY FRIENDS TOO QUICKLY..
2. YOU JOINED TOO MANY GROUPS
3. YOU POSTED TOO MANY MESSAGES ON A WALL OR IN A GROUP
EVEN GUY KAWASAKI HAD HIS ACCOUNT DISABLED--IN HIS CASE FOR
\"EXCESSIVE EVANGELISM.\"
4. YOU POSTED IN TOO MANY GROUPS, TOO MANY USER'S WALLS
YOU MAY BE AXED FOR BEING TOO VERBOSE IN TOO MANY PLACES.
THAT'S WHAT SPAMMERS DO, SILLY. ON FACEBOOK IT IS BETTER--OR AT
LEAST SAFER--TO BE SEEN THAN HEARD.

HOW TO GET BOOTED OFF FACEBOOK
5. USING DUPLICATE TEXT IN MULTIPLE MESSAGES
SOME PEOPLE PASTE A GENERIC WELCOME MESSAGE INTO FRIEND
REQUESTS TO SAVE TIME. DON'T DO THIS! IT MAKES YOU LOOK LIKE A
SPAMMER. (IRONICALLY, PRO SPAMMERS ARE PROBABLY RANDOMIZING
THEIR MESSAGES TO AVOID THIS TRAP)
6. YOU SCRAPED INFORMATION OFF FACEBOOK
THEY HAVE A ZERO TOLERANCE POLICY FOR PAGE SCRAPING (I.E.
PULLING CONTENT OFF THEIR WEB PAGES VIA A SCRIPT).
UNFORTUNATELY, THEY DON'T HAVE A RELIABLE WAY OF PROVING IT'S
YOU WHO'S DOING THE SCRAPING (IP MATCHING IS PROBABLY AS GOOD
AS THEY CAN GET), SO YOU MAY FIND THIS A DIFFICULT CHARGE TO
DEFEND YOURSELF AGAINST.

DON’ BE A STALKER
LET THEM ASK YOU, OR THEY MAKE FIRST CONTACT
do NOT Ask them to be your friend!!!!

IF YOU ARE WANT MORE INFO
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STEP BY STEP
INSTRUCTIONS
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CONCLUSION
YOU MUST WORK IT OR IT WILL BACKFIRE
Social media networking is not your typical marketing.. OLD WAY
Completely dierent....go see gloria for more information on other social networks
FACEBOOK BLOWS IT AWAY