SEO For Non-Technical ProfessionalsRodrigo Castilho aka RODCASTSenior Front End Engineer@rodcastOctober/2012              ...
Introduction to SEO                      2
DefinitionSearch engine optimization (SEO) is the process of improving the visibility of a website ora web page in search ...
How do Search Engines work?                              4
Basically   Search   Index   Classify                               5
What the Search Engines like?                                6
What do Search Engine like?There are three pillars of SEO:•   Site-Wide•   On-Page•   Off-Page                            ...
/01Site-Wide SEO                8
Site-Wide SEO•   Geographic location of Server•   Sites that load quickly - Faster is Better•   Redirections (301, 302 and...
/02On-Page SEO              10
On-Page SEO•   Relevant Title•   Relevant Content•   Semantic, Usability, Accessibility (navigation, breadcrumb and sitema...
/02.1On-Page SEO - Before I forget                                12
On-Page SEOCreate the XML Sitemap and robots.txt add submit in Webmaster Tools.•   Sitemap     http://support.google.com/w...
/03Off-Page SEO               14
Off-Page SEO•   Quality of backlinks•   Social Network - Google products are most important for SERP         Facebook, Twi...
Resume         16
Resume•   SEO is strategy•   SEO will continue without end•   Quality is not quantity•   Use and abuse of Social Media•   ...
Useful Tools               18
Useful ToolsGoogle Webmaster Tools, Bing Webmaster Tools, Google Analytics, Google AdWords,Google Web Optimizer, Google Tr...
Thank You.
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Tech Headline - SEO For Non-Technical Professionals

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Tech Headline - SEO For Non-Technical Professionals

  1. 1. SEO For Non-Technical ProfessionalsRodrigo Castilho aka RODCASTSenior Front End Engineer@rodcastOctober/2012 1
  2. 2. Introduction to SEO 2
  3. 3. DefinitionSearch engine optimization (SEO) is the process of improving the visibility of a website ora web page in search engines "natural," or un-paid ("organic" or "algorithmic"), searchresults. In general, the earlier (or higher ranked on the search results page), and morefrequently a site appears in the search results list, the more visitors it will receive from thesearch engines users. SEO may target different kinds of search, including image search,local search, video search, academic search, news search and industry-specific verticalsearch engines.http://en.wikipedia.org/wiki/Search_engine_optimization SEO ≠ SEMSEM = SEO + Sponsored Links (PPC). 3
  4. 4. How do Search Engines work? 4
  5. 5. Basically Search Index Classify 5
  6. 6. What the Search Engines like? 6
  7. 7. What do Search Engine like?There are three pillars of SEO:• Site-Wide• On-Page• Off-Page 7
  8. 8. /01Site-Wide SEO 8
  9. 9. Site-Wide SEO• Geographic location of Server• Sites that load quickly - Faster is Better• Redirections (301, 302 and 307)• Don’t forget the 404• Relevant URL• Duplicate Content (Canonicalize your URLs) 9
  10. 10. /02On-Page SEO 10
  11. 11. On-Page SEO• Relevant Title• Relevant Content• Semantic, Usability, Accessibility (navigation, breadcrumb and sitemap)• HTML5 and Rich snippets (microdata, microformats and RDFa)• Video, Podcast and Images (file name, description and caption)• Links to trusted Sites 11
  12. 12. /02.1On-Page SEO - Before I forget 12
  13. 13. On-Page SEOCreate the XML Sitemap and robots.txt add submit in Webmaster Tools.• Sitemap http://support.google.com/webmasters/bin/answer.py?hl=en&answer=183668• Robots http://support.google.com/webmasters/bin/answer.py?hl=en&answer=156449 13
  14. 14. /03Off-Page SEO 14
  15. 15. Off-Page SEO• Quality of backlinks• Social Network - Google products are most important for SERP Facebook, Twitter, Google +, Youtube,Vimeo, Google Maps, Wikipedia, Linkedin, Delicious, Pinterest, Digg, Formspring, StumbleUpon, Tumblr 15
  16. 16. Resume 16
  17. 17. Resume• SEO is strategy• SEO will continue without end• Quality is not quantity• Use and abuse of Social Media• Use and abuse of Tools• Take care with the practices abusive (Black Hat)• Patience is a SEO Virtue 17
  18. 18. Useful Tools 18
  19. 19. Useful ToolsGoogle Webmaster Tools, Bing Webmaster Tools, Google Analytics, Google AdWords,Google Web Optimizer, Google Trends, Google Insights, Google Ad Planner, SEOMoz,SEOQuake, Mozbar and more:http://tools.seobook.com/http://www.seomoz.org/tools 19
  20. 20. Thank You.

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