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"Creatives"
 

"Creatives"

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My talk from Ignite Bay Area 2 in March 2010

My talk from Ignite Bay Area 2 in March 2010

Video here: http://www.igniteshow.com/videos/rod-begbie-creatives-vs-geeks

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  • Hands up who’s a programmer? Who’s a designer or artist? Who has to work with either?
  • As you can tell by my t-shirt scruffy beard and cheap jeans, I’m a programmer
  • Used to be so easy. Programmers aspergered away built ugly systems that everyone had to use because they’d be fired if they didn’t
  • Designers sipped lattes and occassionally pumped out branding documents and ad campaigns, but never the twain shall meet. Until along came
  • The web! Suddenly had to work on the same projects. At the same time! Some context: In the late 90’s my first job out of college was at a consulting firm I cannot name for legal reasons,
  • but name is anagram of panties. Enterprisey consulting firm, running workshops and business consulting and building enterprisey systems. Programmers wore shirts & ties.
  • For banks and local governments and phone companies. Then along came The Web, suddenly competing with hip sexy design firms. Bought a couple.
  • Called the “creatives”. Tensions rose. Business PMs didn’t know how to deal. Programmers saw them getting better workspaces and hardware.
  • Designers crushed because they were being asked to sprinkle pretty over shitty sites. General meeting, new VP of Creative.
  • Coding is an art too. At best, It’s creative solving of problems. Code can be elegant or beautiful.
  • This is it. Trying to do your best before time or money runs out. [Slide written at 1am the night before the deadline for submission]
  • Hugs available after the show.

"Creatives" "Creatives" Presentation Transcript

  • “ Creatives” Rod Begbie @rodbegbie http://begbie.com/
  • I am a programmer
  • The good old days
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  • ZOMG!
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  • “ You guys know when you’re done.”
  • Coding is an art!
    • Requires a lot of practice
    • Some people have a natural aptitude
    • Need to be inspired
    • The best are always learning
    • You’d do it even if you weren’t being paid
  • The CEO’s nephew
  • WE! ARE! THE! SAME!
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  • Let us unite against our common enemy!
  • Project Managers
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  • DEADLINES!
  • “ Creatives” Rod Begbie @rodbegbie http://begbie.com/