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Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
Marketing Vacant Industrial Sites in A Challenging Economy
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Marketing Vacant Industrial Sites in A Challenging Economy

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This slideshow provides an overview of the use of 3D-modeling by Birchler Arroyo Associates, Inc. to show development potential of vacant industrial sites. This marketing tool is internet-ready for …

This slideshow provides an overview of the use of 3D-modeling by Birchler Arroyo Associates, Inc. to show development potential of vacant industrial sites. This marketing tool is internet-ready for use by city and county economic development officials.

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  • 1. Marketing Vacant Sites in A Challenging Economy Community Planning Consultants www.birchlerarroyo.com BIRCHLER ARROYO Associates, Inc.
  • 2.
    • Challenge
      • City of Rockwood, Michigan has an existing Industrial Park with substantial vacant land and some vacant buildings
      • Partially platted in 1988
  • 3.
      • Industrial park has excellent regional access and utilities
      • City and County looking for a way to show development potential to possible industrial users
  • 4. Previous Marketing Sketch
  • 5. Solution Birchler Arroyo Associates, Inc. was retained to prepare color sketch plan and renderings of development potential of vacant sites
  • 6.
    • The 3-D model can be updated,
      • Various building perspectives can be shown,
      • Video fly-throughs can be created, and
    • All products are internet-ready
  • 7. Rockwood Commerce Park Lot Layout Concept Plan Not to scale Note: This Lot Layout Concept Plan Shows a combination of existing and possible future lot lines. For those parcels that have not been created, City approval of further division of the property will be required. Woodruff Road Fort Street
  • 8. Rockwood Commerce Park Concept Plan - Parcel A Parcel A – Plan View Lots 1 and 2, Rockwood Commerce Park No. 1 Fort Street Russell Drive Fort Street Russell Drive Gossett Drive N N Note: This hypothetical development concept shows two buildings with a total of ~41,750 sq. ft. on a parcel (two lots) of approximately 141,000 sq. ft. A B C D E F G H I J K L Fort Street Woodruff Road Russell Drive Gossett Drive Site Plan Overview N Sample of Individual Parcel Sheets
  • 9. Rockwood Commerce Park Concept Plan - Parcel H N Note: This hypothetical development concept shows one building with a total of ~115,420 sq. ft. on a parcel of approximately 502,000 sq. ft. N Woodruff Road Woodruff Road Parcel H – Plan View Site Plan Overview Sample of Individual Parcel Sheets A B C D E F G H I J K L Fort Street Woodruff Road Russell Drive Gossett Drive N
  • 10. A B C D E F G H I J K L Rockwood Commerce Park Concept Plan Not to scale Fort Street Woodruff Road Russell Drive Gossett Drive Total Potential New Building Area = Approximately 638,300 square feet Conceptual New Development Potential Buildout Existing Building Future Building Concept Note:: This Concept Plan is intended to show possible future development based upon building lot coverage ranges similar to developments previously approved. Actual building coverage will depend upon a detailed site investigation and formal site plan to determine compliance with the City’s Zoning Ordinance. N
  • 11. Rockwood Commerce Park The potential for over 600,000 square feet of new development and tools to market it. Community Planning Consultants www.birchlerarroyo.com BIRCHLER ARROYO Associates, Inc.

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