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The Life & Love  of Coding Microsoft Visual Studio 2010  Viral Video Campaign
How did it get started?
<ul><li>Launched in April, Visual Studio 2010 is a powerful IDE with new and enhanced features that simplify the entire de...
Who are we talking to?
<ul><li>They are smart; </li></ul><ul><li>They are very busy; </li></ul><ul><li>They are ambitious; </li></ul><ul><li>They...
Coding
But  what’s the problem
Too often,   (if not always)  coding is about…
Frustration…
Loneliness…
Even anger…
Sure, Visual Studio 2010 could help, as it is about…
Higher Efficiency  (no problem)
Higher Productivity  (of course)
But more importantly,  Visual Studio 2010 is about…
L  VE
How did we show this to developers?
<ul><li>We wrote a  * Love Story *   between a developer and his girlfriend…  </li></ul>…  a 5-episode video series, seede...
The story starts like this…
 
With twists and turns…
 
Finally…
 
How did our story turn out…
Over 8,000,000 video views
And re-posted over 14,000 times Including Renren, Kaixin001, Qzone, Windows Live Space, etc…
Over 10,000,000 page and 700+ video results on search engines
Thousands of viewers comments
Far exceeding our targets 160%  of video views; 154%  of viewers’ comments; 139%  of video re-posting; 204%  of search res...
Credits Helen Du Enwei Xie Sunnie Shen Peter Hu Keisha Teo Sky Hsiao Peng Peng Tina Shieh Jane Feng Sarah Zou F Shi Selina...
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Life & love of coding

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Microsoft did its Visual Studio 2010 launch in China in Mar 2010, this PPT is the sum-up of the campaign.

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Transcript of "Life & love of coding"

  1. 1. The Life & Love of Coding Microsoft Visual Studio 2010 Viral Video Campaign
  2. 2. How did it get started?
  3. 3. <ul><li>Launched in April, Visual Studio 2010 is a powerful IDE with new and enhanced features that simplify the entire development process from design to deployment. </li></ul>
  4. 4. Who are we talking to?
  5. 5. <ul><li>They are smart; </li></ul><ul><li>They are very busy; </li></ul><ul><li>They are ambitious; </li></ul><ul><li>They are under pressure… </li></ul><ul><li>They are Developers </li></ul><ul><li>and they do… </li></ul>
  6. 6. Coding
  7. 7. But what’s the problem
  8. 8. Too often, (if not always) coding is about…
  9. 9. Frustration…
  10. 10. Loneliness…
  11. 11. Even anger…
  12. 12. Sure, Visual Studio 2010 could help, as it is about…
  13. 13. Higher Efficiency (no problem)
  14. 14. Higher Productivity (of course)
  15. 15. But more importantly, Visual Studio 2010 is about…
  16. 16. L VE
  17. 17. How did we show this to developers?
  18. 18. <ul><li>We wrote a * Love Story * between a developer and his girlfriend… </li></ul>… a 5-episode video series, seeded on Ku6.com
  19. 19. The story starts like this…
  20. 21. With twists and turns…
  21. 23. Finally…
  22. 25. How did our story turn out…
  23. 26. Over 8,000,000 video views
  24. 27. And re-posted over 14,000 times Including Renren, Kaixin001, Qzone, Windows Live Space, etc…
  25. 28. Over 10,000,000 page and 700+ video results on search engines
  26. 29. Thousands of viewers comments
  27. 30. Far exceeding our targets 160% of video views; 154% of viewers’ comments; 139% of video re-posting; 204% of search results…
  28. 31. Credits Helen Du Enwei Xie Sunnie Shen Peter Hu Keisha Teo Sky Hsiao Peng Peng Tina Shieh Jane Feng Sarah Zou F Shi Selina Zhang Philip Wan Xue Hua Ren Tao Ling Xiao Xiao Long
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