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Planning
Planning
Planning
Planning
Planning
Planning
Planning
Planning
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Planning

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Transcript

  • 1. Planning
  • 2. •ALL AS A GROUP...
  • 3. Initial Plans... • Brainstorm initial ideas • Evaluate pros and cons for each idea • Complete initial ideas sheet • Name for campaign group and for campaign • Slogans • Logo • Audience feedback – ‘test your campaign’
  • 4. • Now you are going to think about the campaign that you would like to conduct. This will be about a local issue. On your own or in a small group: • make a list of the kind of campaigns that you would like to conduct • discuss your list with your group, if you are working with others • decide which of your ideas would be the most appropriate • think about the resources you have available to conduct your campaign • think about the medium you will be using to communicate your campaign message to the target audience • make accurate and effective plans for your campaign • prepare your campaign materials.
  • 5. Final Plans • Final campaign idea: – – – – – aims of campaign focus/location target audience Media forms/products Content • Flowchart (next slide) • Final ‘company’ name, campaign name, slogan and logo with reasons. • 2 linked products
  • 6. Production plans • • • • • Brainstorm locations for photo/film shoot Production schedule Plan AND drafts for print productions Plan AND drafts for website productions Plan, storyboard, script for film • Costume/outfit ideas • List of resources needed and schedule of requirement (see sheet) • Shooting schedule • Props/mise-en-scene 2 out of three
  • 7. • Sample blog with good planning... • http://flynnmedia.blogspot.co.uk/search?updatedmin=2012-01-01T00:00:00-08:00&updated-max=201301-01T00:00:00-08:00&max-results=36 • DEADLINE: FRIDAY 22nd NOVEMBER all research, planning and drafts!

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