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As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
As evaluation
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  • 1. As Evaluation Sunday 23rd March- MUST BE UPLOADED!
  • 2. 7 questions – 20 MARKS... 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. How does your media product represent particular social groups? 3. What kind of media institution might distribute your media product and why? 4. Who would be the audience for your media product? 5. How did you attract/address your audience? 6. What have you learnt about technologies from the process of constructing this product? 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
  • 3. You will Requirements... evaluate Use Answer EVERY of range your work of question and digital digitally. Mobile phone footage presentations ANALYSE, don’t was quite effective in describe NOT a PPT with ‘snapshot’ style The most pics popped in It may be interviews for successful done audience feedback, evaluations were individually remember to film video (preferred) with the phone held commentaries or with in landscape the with images cut Must give a clear production orientation. overUse more than one the top to indication of their group as a illustrate the role in any group format in whole. commentary. the set evaluation and the answering presentation must be questions -
  • 4. Digital Methods we like • • • • • Explain Everything. Video with images/clips over the top. Animations/creative presentations. VoxPops for audience feedback/Screening Screenshots of YouTube or FaceBook comments • Progress • Director commentary style • Prezis, but only if done VERY carefully
  • 5. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products Genre Links to real media products Clips from film and other products to compare. Still images to illustrate Annotations USE = use conventions; doesn’t change DEVELOP = Know existing conventions; change/adapts somewhat • CHALLENGE = goes against conventions • Challenge conventions – how and why • • • • • • •
  • 6. 2. How does your media product represent particular social groups? • Survey feedback • Women in your film (victim, homemaker etc) • Youths • Negative or positive representations • Connections with real films
  • 7. 3. What kind of media institution might distribute your media product and why? • Learning from institution research. • Production companies making similar films successfully. • Maybe a small independent company (research them) as you are a new director or want less conglomerate input • What methods of distribution will be good for your film and why – link to existing films with similar marketing strategy (e.g. Cloverfield, Blair witch)
  • 8. 4. Who would be the audience for your media product? • Target audience: – – – – – Age Gender Class Interests Lifestyle • Why? • Content of film and suitability – link to BBFC guidance.
  • 9. 5. How did you attract/address your audience? • Audience profile • Audience needs – what does YOUR audience want when watching a horror film? • Audience feedback/surveys and how you acted on the advice • Uses and gratifications applied to your film opening • Small stills from your film to support your points
  • 10. 6. What have you learnt about technologies from the process of constructing this product? • Don’t just list technology used with pics. • • • • • • Screenshots are good Learning development curve When Technology goes bad – examples? Colour changing/filters etc HOW technology used, not what! Refer to AT LEAST 6 different types of technology used and what you achieved with each
  • 11. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? • Refer to mistakes made in preliminary and what you took from that. • Editing, drafting, redrafting. • Time consuming editing • Need for extra footage – variety of camera angles • Importance of planning to tell a story in short time frame
  • 12. 3. What have you learned from your audience feedback? • • • • Vox Pops Screenings and interviews Survey and graphs (surveymonkey?) Comments from YouTube/FB • What learnt not just what they say
  • 13. Level 3 12–15 marks • Proficient skill in the use of digital technology or ICT in the evaluation. • Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Proficient ability to refer to the choices made and outcomes. • Proficient understanding of their development from preliminary to full task. • Proficient ability to communicate. Level 4 16–20 marks • Excellent skill in the use of appropriate digital technology or ICT in the evaluation. • Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Excellent ability to refer to the choices made and outcomes. • Excellent understanding of their development from preliminary to full task. • Excellent ability to communicate.
  • 14. • • • • • http://flynnmedia.blogspot.co.uk 19/20 http://maxcanningasmedia.blogspot.co.uk 20/20 http://jakehayesmediacoursework.blogspot.co.uk/201 3/03/film-opening-evaluation.html • 20/20 • http://chammondg321.blogspot.co.uk/search/label/Ev aluation • 20/20

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