HISTORY: A file photo of Mr. Michael Dell. The Dell Inc. CEO
Logging gains: The Dell Inc. CEO was in India earlier this month to show off the biggest upgrade to its business machines in six years--models that have longer battery life. Photograph: HarikrishnaKatragadda / Mint Dell is gaining market share because much of the demand in India comes from corporations, which are increasingly bypassing resellers and buying directly over the phone or the Internet and from sales staff. Focusing on developing countries may help Round Rock, Texas-based Dell surmount an economic slump in the US, which has pinched technology budgets.
Vision: The advent of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the world's largest computer systems companies.
Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other computer giants. Dell designs, builds and customizes products and services to satisfy the end-user requirements and offers an extensive selection of peripherals and software directly to its customers.
Dell’s Strategy: Making home delivery to customer. Dell’s old direct sales strategy works in India Dell Inc. is making headway with that old strategy in what may prove a more important market: India. PC purchases are rising more than three times faster in India than the US, and Dell’s market share in India has more than doubled in the past three years, researcher IDC said.
“Dell’s direct sales method gives it the inside track with large, sophisticated enterprises,” said Louis Miscioscia, a Boston-based analyst with Cowen and Co. He advises investors to buy the shares and doesn’t own any. Dell doesn’t break out sales in India, saying only that growth there reached 52% in its first quarter. Dell spokesman David Frink declined to comment before the results come out.
Some of the factors contributing to this success include our strategy and investments on the lines of our global restructuring of business to adopt a customer-centric approach across Large Enterprise, SMBs, Public and Consumer segments. Dell is proud to be present in the Indian market with a track record of significant positive growth quarter-on-quarter achieved in spite of the economic downturn. This shows the continuing strategic importance of the Indian market to Dell, with its promising potential in terms of PC penetration and technology adoption.