1. 5 Reasons Why Young Drivers Love the Scion Brand
The Scion brand has become quite popular with younger drivers in today’s world. Lower prices, trendier looks
and excellent safety ratings are some of the reasons that younger drivers are drawn to this brand.
Cost
The cost of a Scion brand car appeals to younger drivers mainly because they can actually afford them. The
Scion iQ Hatchback costs $15,265, while the Scion xB Wagon is priced at $16,300. The Scion TC Hatchback
costs $18,575, while drivers who want to drive the Scion FR-S Coupe will only pay $24,200. These prices are
reasonable for a new car, and are cheaper than buying a real sports car or a name brand automobile.
Appeal
The designs of manyScions are pleasing to look at and do not look cheap for the price. Many younger drivers
like the boxed look, spacious front-ends and modern design of the Scion xB. The front-ends of most Scions are
large and have a “stage presence” which can be appealing to young drivers. Younger drivers enjoy showing off
their cars, and Scions can be customized easily and cheaply. Scions also have a lot of space so drivers can tote
their friends around town.
Trendiness
In June 2012, Scion unveiled their new, sportier car called the Scion FR-S,which was aimed at younger drivers.
The Scion FR-S is lower in price than most sports cars at $24,200. The car is a rear-wheel drive, and appeals to
younger drivers due to its price and sporty style. For comparison, the Scion tC Sports Coupe costs $19,575,
while a similar car, the BMW 3 series Coupe will cost the driver $38,700. Young drivers who want to buy a
sports car but have a limited budget are turning to the Scion FR-S.
Safety
A vehicle’s safety rating is quickly becoming one of the major factors that influence a young driver’s decision
on which brand of car to buy. The Scion has earned a “Good” safety rating from the Insurance Institute for
Highway Safety, and earned a 5-star crash safety rating. Scions are loaded with an array of safety features that
come standard with the car. Most Scions are equipped with anti-lock braking systems, driver and passenger
airbags, traction control and side curtain airbags.

2. Customization
Another reason that young drivers love the Scion brand is that Scions are easily customizable. Body kits,
superchargers and other spare parts are available through Scion dealerships or other auto body shops. When
young drivers can be creative and customize their car, it is only natural that they will flock to that particular
brand. Most drivers want their cars to be unique and an expression of their individuality. The Scion brand gives
the younger generation this option for a very low price.
Younger drivers are drawn to the Scion brand due to their trendy look, lower prices and overall appeal. Scion
cars are becoming increasingly popular with younger drivers because they look nice without being too flashy
and are easily customizable.
About Rockingham Toyota and Scion:
Rockingham Toyota and Scionhas a skilled and knowledgeable sales staff with many years of experience
satisfying our greater Nashua, Manchester and Boston customers' needs. Located in Salem, New Hampshire,
the staff at Rockingham Toyota and Scionwill help you find the Toyota Corolla, Venza, Camry, Tacoma,
Highlander or Scion you want. At Rockingham Toyota and Scion we offer a searchable online inventory of new
2011 - 2012 Toyota and Scion cars in Salem, along with well-maintained used Toyota, Scion and pre-owned
cars by today's top manufacturers. Whether you are looking for a Toyota, or a pre-owned car or truck,
Rockingham Toyota and Scion is here to help. If you don't see what you are looking for, click on CarFinder and
simply fill out the form. We are conveniently located at 354 Main Street and happy to serve the Nashua,
Manchester and Boston region. You can also reach Rockingham Toyota and Scion any time by filling out our
contact form or calling us. The entire staff at Rockingham Toyota and Scion looks forward to serving you!