Measure Your Success on the Web   A Discussion About Analytics           Ryan Dellolio  The George Washington University  ...
Analytics Marketshare96%                    of the .edu web presence has                       Google Analytics installed ...
Outline•   Basic tracking methodology•   3 common pitfalls•   Key new features•   Other tools       COUNCIL FOR ADVANCEMEN...
COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION   4
PageviewVisit
1 - You‟re only as good as        what you track• Are your pageviews  comprehensive?• Are your bounces genuine?• Is your „...
2 – Traffic sources can often     miss crucial trends• Traffic sources are a best-faith effort• Consider the following sce...
No campaigns               Using campaignsWeb trafficdue toE-Newsletter
Goals
Missing the cookie?• How it is interpreted  – This is first time you‟ve been here  – This is a new visit• How might you lo...
3 – Metrics aren‟t always            indicators•   Measures vs. metrics vs. indicators•   Don‟t always tell whole story•  ...
Key new features• “Multi-Channel Funnels” with  goals  – Towards solving the cookie problem• Real time  – Watch stories tr...
4 tools to watch• NewsBeat, for better social media  integration• Wistia, for video analytics     COUNCIL FOR ADVANCEMENT ...
4 tools to watch• Quantcast,for demographics• Localytics, for  app analytics     COUNCIL FOR ADVANCEMENT AND SUPPORT OF ED...
ContactRyan DellolioDirector of Web ServicesThe George Washington UniversityColumbian College of Arts and Sciencesryan@gwu...
Measure Your Success on the Web
Measure Your Success on the Web
Upcoming SlideShare
Loading in...5
×

Measure Your Success on the Web

485

Published on

Measure Your Success on the Web : A Discussion About Analytics . Given at CASE Annual Conference for Media Relations Professionals, Washington DC. Feb 6 2012.

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
485
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Measure Your Success on the Web

  1. 1. Measure Your Success on the Web A Discussion About Analytics Ryan Dellolio The George Washington University 1
  2. 2. Analytics Marketshare96% of the .edu web presence has Google Analytics installed Tool edu Marketshare Google Analytics 96.60% Omniture 2.40% Quantcast 1.40% Urchin 1.30% HubSpot 1.20% Webtrends 1.20% StatCounter 1.00%Source: Q-Success/W3Techs COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 2
  3. 3. Outline• Basic tracking methodology• 3 common pitfalls• Key new features• Other tools COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 3
  4. 4. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 4
  5. 5. PageviewVisit
  6. 6. 1 - You‟re only as good as what you track• Are your pageviews comprehensive?• Are your bounces genuine?• Is your „time on site‟ skewed?Certain pages may not be tracked.Encourage IT to audit and correct. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 7
  7. 7. 2 – Traffic sources can often miss crucial trends• Traffic sources are a best-faith effort• Consider the following scenario – User finds page through Google, and browses the site. – They return later. – These are 2 visits, only one is considered “Google referred” traffic.Take this into consideration. Usecampaigns and goals where possible. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 8
  8. 8. No campaigns Using campaignsWeb trafficdue toE-Newsletter
  9. 9. Goals
  10. 10. Missing the cookie?• How it is interpreted – This is first time you‟ve been here – This is a new visit• How might you lose the cookie? – Browser cleared – New browser – Different computer – Desktop-to-mobile, mobile-to-desktop COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 11
  11. 11. 3 – Metrics aren‟t always indicators• Measures vs. metrics vs. indicators• Don‟t always tell whole story• Use to inform decisions• Sampling COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 12
  12. 12. Key new features• “Multi-Channel Funnels” with goals – Towards solving the cookie problem• Real time – Watch stories trend live and react – Gauge interest instantly• Social Engagement COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 13
  13. 13. 4 tools to watch• NewsBeat, for better social media integration• Wistia, for video analytics COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 15
  14. 14. 4 tools to watch• Quantcast,for demographics• Localytics, for app analytics COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 16
  15. 15. ContactRyan DellolioDirector of Web ServicesThe George Washington UniversityColumbian College of Arts and Sciencesryan@gwu.edu202-994-5497 COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 17
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×