Brian Tannebaum
Tannebaum Weiss, P.L.
} Purpose:

} preventing

the
dissemination of misleading
and unduly manipulative
information
The proposals are designed
to make the advertising rules
more cohesive, easier for
lawyers who advertise to
understand, an...
“unduly manipulative”
“objectively verifiable”
“potentially misleading”
“unduly manipulative or
intrusive” 

A result that omits pertinent information, such
as failing to disclose that a specific judgment
was

uncontested or
obtain...
}  it

implies the existence of a
material nonexistent fact
}  statement in an advertisement
that a lawyer is a founding...
} aggressive
} intelligent
} creative
} honest

} trustworthy



goal
dedicated
mission
philosophy
} “the

best”

} “second

to none”
} “the finest”
} 

} 

Past successes can now be advertised
unless they are: atypical of persons under
similar circumstances.
Testimoni...
the ad (unless exempt)
}  20 days prior to publication
}  Silence after 15 days – publish!
}  Submit prior to completio...
} Binding,

unless…
} Advertisement contains a
misrepresentation that is
not apparent from the face
of the advertisement...
The New Florida Bar Lawyer Advertising Rules
The New Florida Bar Lawyer Advertising Rules
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The New Florida Bar Lawyer Advertising Rules

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The Florida Bar adopted new attorney advertising rules in 2013. The rules apply to websites and social networking and video sharing sites in addition to traditional media such as print, television and radio.

Florida lawyer, Brian Tannebaum, discusses what this all means for lawyers and law firms in the Sunshine State.

Published in: Marketing
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The New Florida Bar Lawyer Advertising Rules

  1. 1. Brian Tannebaum Tannebaum Weiss, P.L.
  2. 2. } Purpose: } preventing the dissemination of misleading and unduly manipulative information
  3. 3. The proposals are designed to make the advertising rules more cohesive, easier for lawyers who advertise to understand, and less cumbersome for the Bar to apply and enforce. 
  4. 4. “unduly manipulative” “objectively verifiable” “potentially misleading” “unduly manipulative or intrusive” 

  5. 5. A result that omits pertinent information, such as failing to disclose that a specific judgment was uncontested or obtained by default, or failing to disclose that the judgment is far short of the client's actual damages.
  6. 6. }  it implies the existence of a material nonexistent fact }  statement in an advertisement that a lawyer is a founding member of a legal organization when the lawyer has just begun practicing law.
  7. 7. } aggressive } intelligent } creative } honest } trustworthy
 

  8. 8. goal dedicated mission philosophy
  9. 9. } “the best” } “second to none” } “the finest”
  10. 10. }  }  Past successes can now be advertised unless they are: atypical of persons under similar circumstances. Testimonials are allowed “as long as they are truthful and are based on the actual experience of the person giving the testimonial, are beneficial to prospective clients and are permissible.
  11. 11. the ad (unless exempt) }  20 days prior to publication }  Silence after 15 days – publish! }  Submit prior to completion – no additional fee upon completion }  File
  12. 12. } Binding, unless… } Advertisement contains a misrepresentation that is not apparent from the face of the advertisement. } Bar changes their mind.

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