Your SlideShare is downloading. ×
The New Florida Bar Lawyer Advertising Rules
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The New Florida Bar Lawyer Advertising Rules

633
views

Published on

The Florida Bar adopted new attorney advertising rules in 2013. The rules apply to websites and social networking and video sharing sites in addition to traditional media such as print, television and …

The Florida Bar adopted new attorney advertising rules in 2013. The rules apply to websites and social networking and video sharing sites in addition to traditional media such as print, television and radio.

Florida lawyer, Brian Tannebaum, discusses what this all means for lawyers and law firms in the Sunshine State.

Published in: Marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
633
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Brian Tannebaum Tannebaum Weiss, P.L.
  • 2. } Purpose: } preventing the dissemination of misleading and unduly manipulative information
  • 3. The proposals are designed to make the advertising rules more cohesive, easier for lawyers who advertise to understand, and less cumbersome for the Bar to apply and enforce. 
  • 4. “unduly manipulative” “objectively verifiable” “potentially misleading” “unduly manipulative or intrusive” 

  • 5. A result that omits pertinent information, such as failing to disclose that a specific judgment was uncontested or obtained by default, or failing to disclose that the judgment is far short of the client's actual damages.
  • 6. }  it implies the existence of a material nonexistent fact }  statement in an advertisement that a lawyer is a founding member of a legal organization when the lawyer has just begun practicing law.
  • 7. } aggressive } intelligent } creative } honest } trustworthy
 

  • 8. goal dedicated mission philosophy
  • 9. } “the best” } “second to none” } “the finest”
  • 10. }  }  Past successes can now be advertised unless they are: atypical of persons under similar circumstances. Testimonials are allowed “as long as they are truthful and are based on the actual experience of the person giving the testimonial, are beneficial to prospective clients and are permissible.
  • 11. the ad (unless exempt) }  20 days prior to publication }  Silence after 15 days – publish! }  Submit prior to completion – no additional fee upon completion }  File
  • 12. } Binding, unless… } Advertisement contains a misrepresentation that is not apparent from the face of the advertisement. } Bar changes their mind.