Practical lead generation strategies for law firms
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Practical lead generation strategies for law firms

on

  • 519 views

Lead generation is the most expensive part of the sales process, yet strategies are often selected based on nothing more than gut instincts, popular trends or ego. Regardless of what you’ve been ...

Lead generation is the most expensive part of the sales process, yet strategies are often selected based on nothing more than gut instincts, popular trends or ego. Regardless of what you’ve been told by marketing gurus and self-anointed “thought leaders”, the best lead generation strategies are the ones that work for you.

Find out how to get the most out of your lead generation strategies (even those that don’t work), how to select the best strategies in the first place, and whether pay-per-lead services are right for you.

Statistics

Views

Total Views
519
Views on SlideShare
519
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Practical lead generation strategies for law firms Presentation Transcript

  • 1. LTV    CPA    ROI  
  • 2. CPA   LTV  
  • 3. Conversion  rate  alone  is   What’s  your   meaningless.   conversion   rate?   Cost  of  AcquisiCon  (CPA)  is   It’s  about  10%   meaningless  without   knowing  your  average   LTV.  Wow,  that’s   bad!   LTV  is  meaningless   Yeah…who   without  knowing  knowing   wants  a  368%   ROI?!   your  campaign  costs.  
  • 4. Customers     Customers    Lead  Gen     Conversion   Customers    
  • 5. Your   Y   Time  Available   IT ONALPERS e   Typ PracC c Area e   (s)   Geographic   Comfort  Level   LocaCon   (privacy)   y   Ce lebrit   MarkeCn g   Status o)   s  Eg Budget   ( versu
  • 6. Tell  me  all   about  your  BEST  CLIENTS  
  • 7. Lead  Gen  Strategy:  Pros:  Cons:  Prospect  Profile:  Budget:  Trial  Period:    
  • 8. Lead  Gen  Strategy:  WEBSITE  Pros:  control;  analyCcs  tools;  lead-­‐gen  forms;  email  lists  Cons:  upfront  cost;  maintenance;  opCmizaCon  Prospect  Profile:  white  women;  18-­‐29;  college  degree;  household  income  $75k+  Budget:  $15,000  all  inclusive  Trial  Period:  2  years  Minimum  Performance  Level:  6  new  clients      
  • 9. Lead  Gen  Strategy:  BLOGGING  Pros:  quick  start;  low  startup  costs;  good  SEO  benefits  Cons:  Cme;  credibility;  need  for  fresh,  relevant  content;  cost  of  obtaining  a  following  Prospect  Profile:  25-­‐29;  undergrad  and  graduate  degrees;  “mid-­‐level”  employees  Budget:  $500  all  inclusive  Trial  Period:  6  months  Minimum  Performance  Level:  1  new  client    
  • 10. Lead  Gen  Strategy:  SEO  Pros:  low  cost  (if  DIY);  implied  credibility;  24/7  Cons:  compeCCve;  Cme  to  sCck;  requires  SEO  knowledge;  maintenance;  changing  algorithms;  changing  consumer  paierns/queries  Prospect  Profile:  who  isn’t  online?  Budget:  $12,000  all  inclusive  Trial  Period:  1  year  Minimum  Performance  Level:  5  new  clients      
  • 11. LinkedIn  Facebook  (parCcipate,  play  or  both)  Twiier  (parCcipate,  play  or  both)  Pinterest  Instagram  Tumblr   Warning:  May  consume  vast  Lawyer  Directories   amounts  of  Cme  and  may  be   addicCve.  Slight  risk  of  addiConal     ethics  violaCons,  inadvertent   aiorney-­‐client  relaConships     and  peer  ridicule.  User   assumes  all  risk.  
  • 12. Yellow  Pages  Newspapers  Television  Radio  
  • 13. 58  million  Americans  searched  for  an  aiorney  online  last  year.  Online  markeCng  strategies  (websites,  SEO,  blogs,  etc.)    are  very  E X P E N S I V E . . .…and  can  take  6 months  or  more  to  product  results.
  • 14. Lead  Gen  Strategy:  Pay-­‐per-­‐lead  Pros:  easy  to  get  started;  low  risk;  control;  higher  ROI;  Cme  savings;  ethics  compliant  Cons:  adequate  coverage;  ramp-­‐up  Cme;  shiling  mentality  from  response  to  reach-­‐out  Prospect  Profile:  who  isn’t  online?  Budget:  variable  Trial  Period:  variable  Minimum  Performance  Level:    (incredibly  easy  to  track)  
  • 15. Attorney Boostdoes  its  own  lead  generaCon,  including  SEO,  pay-­‐per-­‐click,  social  media,  permissive  email  campaigns,  etc.  
  • 16. Attorney Boostdevelops  the  strategy  and  spends  the  money.  You  only  pay  for  results  (try  that  with  Yellow  Pages,  SEO  consultants  or  web  developers!)  
  • 17. Start  working  with  Attorney Boostto  generate  leads  while  you  build  your  own  brand  online  through  websites,  blogs,  social  media,  etc.  
  • 18. Immigra@on   DUI   Criminal  Defense   Bankruptcy   Social  Security   Personal  Injury   Business  Law   Divorce   Workers  Compensa@on   Tax  Select  prospects  from  one  or  more  prac@ce  areas.  
  • 19. Our  interface  allows  you  to  customize  the  leads  you  receive  by  the  following  criteria:   ZIP  Code  or  Metro  Area   Area  of  Law   Number  of  Leads  (per   day,  week  or  month)   Discounts  up  to  40%  
  • 20. Respect  your  ethical  obliga@ons.  Have  a  first-­‐layer  of  automated  screening.  Deliver  leads  in  real  @me.  Have  a  second  layer  of  live-­‐valida@on.  Be  easy  to  work  with  (more  like  a  marke@ng  partner  than  a  vendor).  
  • 21. 1.  IdenCfy  your  “best  clients”  aiributes.  2.  Calculate  your  average  client  LTV.  3.  Gather  reports  on  exisCng  markeCng  strategies  (or  start  tracking  them   separately…today!)  4.  Evaluate  various  lead  gen  strategies  to  determine  budgets  and   minimum  performance  standards.  5.  Consider  AiorneyBoost.com  as  a  low-­‐risk  source  of  quality  prospecCve   clients.  6.  Launch  and  monitor  3-­‐5  different  campaigns  (different  strategies).  7.  Test  and  measure  every  campaign.  8.  Abandon  low  performing  campaigns  and  replace  them  with  new   strategies.  9.  Repeat.  
  • 22. Mailing  Address:     500  North  Rainbow  Blvd.,  Ste.  300   Las  Vegas,  NV  89107  Email:  info@a`orneyboost.com   Phone:  (888)  224-­‐9449     Jason  Romrell,  CEO   jason@a`orneyboost.com