Converting Website Traffic to Leads: Elements of a Killer Landing Page

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How to get prospects through the use of intelligently designed landing pages

A dedicated landing page is designed to engage and convert visitors to leads, sales, or customers. Visitors are sent from social media, email, pay-per-click, and other marketing campaigns.

Learn what goes into creating a killer landing page, including:

Headline, image, description, and forms
How and where to advertise your landing page
Targeting your landing page to the right people for higher conversions
How to test, measure, and iterate

Published in: Marketing
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Converting Website Traffic to Leads: Elements of a Killer Landing Page

  1. 1. Legal Marketing Series Converting Website Traffic To Leads: Elements of a Killer Landing Page Tim Baran Community Director, Rocket Matter Mike Miceli Marketing Director, Rocket Matter June 5, 2014 Thursday, June 5, 14
  2. 2. Legal Marketing Series Thursday, June 5, 14
  3. 3. Legal Marketing Series Thursday, June 5, 14
  4. 4. Legal Marketing Series Free E-Books! legalproductivity.com/e-books/ Thursday, June 5, 14
  5. 5. What Is A Landing Page? Legal Marketing Series Thursday, June 5, 14
  6. 6. Why The Focus Matters Legal Marketing Series Thursday, June 5, 14
  7. 7. 4 Essential Elements of a Landing Page Legal Marketing Series Headline Copy Forms Design Thursday, June 5, 14
  8. 8. Keep Mobile in Mind with Each Element. Be BRIEF, BOLD, BIG Legal Marketing Series Thursday, June 5, 14
  9. 9. Headline Legal Marketing Series Benefit vs. Question vs. Loss Aversion Thursday, June 5, 14
  10. 10. Headline Legal Marketing Series Use a Subheading Thursday, June 5, 14
  11. 11. Headline Legal Marketing Series Formatting Thursday, June 5, 14
  12. 12. Design Legal Marketing Series Image Thursday, June 5, 14
  13. 13. Legal Marketing Series Design Looking at the camera Looking at the product Image (Eye Tracking Study) Thursday, June 5, 14
  14. 14. Design Legal Marketing Series Call to Action Bold Thursday, June 5, 14
  15. 15. Design Legal Marketing Series Call to Action Contrasting color Thursday, June 5, 14
  16. 16. Design Legal Marketing Series Call to Action Language corresponds to offer Thursday, June 5, 14
  17. 17. Design Legal Marketing Series Call to Action Above the fold Thursday, June 5, 14
  18. 18. Legal Marketing Series Copy / Description Language Identify problem & provide solution Engage the reader: write in the second person (“you” “your”) Use action-oriented phrases Thursday, June 5, 14
  19. 19. Legal Marketing Series Copy / Description Readability Thursday, June 5, 14
  20. 20. Legal Marketing Series Forms Fields Limit to 3 fields Good for mobile Thursday, June 5, 14
  21. 21. Legal Marketing Series Forms Fields Site: HubSpot Need More Fields? Use Drop-Down Menus & Checkboxes Thursday, June 5, 14
  22. 22. Legal Marketing Series Forms Don’t Ask for Age hubspot.com Thursday, June 5, 14
  23. 23. Legal Marketing Series Forms Don’t Ask for Address Thursday, June 5, 14
  24. 24. Legal Marketing Series Forms Don’t Ask for Telephone Number Thursday, June 5, 14
  25. 25. Legal Marketing Series Putting It All Together Thursday, June 5, 14
  26. 26. Advertising Your Landing Page Legal Marketing Series Thursday, June 5, 14
  27. 27. Targeting The Right People For Higher Conversions Legal Marketing Series Thursday, June 5, 14
  28. 28. Recommendations For Getting Started Legal Marketing Series Thursday, June 5, 14
  29. 29. Testing and Optimization Legal Marketing Series thelandingpagecourse.com Thursday, June 5, 14
  30. 30. Legal Marketing Series Let’s get in touch! tim@rocketmatter.com michael.miceli@rocketmatter.com rocketmatter.com legalproductivity.com rocketx1.com Tim Baran Community Director, Rocket Matter Mike Miceli Marketing Director, Rocket Matter Thursday, June 5, 14

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