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Quick and Easy SEOHow to Make Google ♥{heart}♥ You, + Get Brides to Find You
How Search Engines Work Complex algorithm that takes into account over 200 factors, including   Authority (read:   inbound...
How SearchEngines Used  to Work   Keywords (density)Meta descriptions and tags     In-bound links
Tenacious Myth That’s Like, So 1995!           It’s all about Meta Tags, Keywords + descriptionsIt’s all about MetaTags, K...
Black Hat/White Hat: A Brief Word                    Black Hat SEO attempts to improve                    rankings in ways...
Black Hat/White Hat: A Brief Word                    Black Hat SEO attempts to improve                    rankings in ways...
First, Focus on Content             Good, valuable content that will             encourage people to link to you          ...
Google Is Multi-LingualIn addition toreading thecontent youwrite, Googlecan read htmlcodeGoogle Does notunderstandpictures
Google Is Multi-Lingual                  <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://          ...
Google Is Multi-LingualIn addition toreading thecontent youwrite, Googlecan read htmlcodeGoogle Does notunderstandpictures
Google Is Multi-LingualIn addition toreading thecontent youwrite, Googlecan read htmlcodeGoogle Does notunderstandpictures
Code: Super Scary?Not if you know what you’re looking for...
Code: Super Scary?Not if you know what you’re looking for...
Code: Super Scary?Not if you know what you’re looking for...  <title>Las Vegas Wedding by Meredith Carlson Photography |  ...
Code: Super Scary?Not if you know what you’re looking for...
Code: Super Scary?Not if you know what you’re looking for... <p style="text-align: left;"><em>My husband and I had a long ...
Code: Super Scary?Not if you know what you’re looking for... <div class="postinfo2">              Filed Under: <h4><a href...
The Mighty FirefoxFire Bug (http://getfirebug.com/firstrun#Firebug%201.7.3)DT Who Is (http://www.beysim.net/dtwhois/)Rank Ch...
How Do I know What Google Wants?Google Webmaster Tools
How Do I know What Google Wants?Google Webmaster Tools
How Do I know What Google Wants?Google Webmaster Tools
On Page SEOKeywordsTags   Title <Title>   Headings <H1> <H2>   <H3>Load TimeImages optimized   Alt text   Size   URL Struc...
On Page SEO: Keyword Research Google Insights Google Ad Words Microsoft Ad Center adcenter.microsoft.com WordTracker (free...
Keywords: CompilingExamine Competitors sites:   View => Source   Look for <META   NAME= “keywords”>Brainstorm with Colleag...
On Page SEO: Research   Wedding Gown or Wedding Dress
On Page SEO: Research   Wedding Gown or Wedding Dress
On Page SEO: Research      Keywords for Titles
On Page SEO: Research      Keywords for Titles
On Page SEO: Research      Keywords for Titles
Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis:      At beginning of the <Title>      At the beg...
Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis:      At beginning of the <Title>      At the beg...
Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis:      At beginning of the <Title>      At the beg...
Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis:      At beginning of the <Title>         <title>...
Have Specific Pages Optimized for Keywords
Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis:      At beginning of the <Title>      At the beg...
On Page SEO: <Title>“Welcome” or “Welcometo ABC Photography” “Untitled”“Style Me Pretty - TheUltimate Wedding Blog” Landlo...
On Page SEO: <Title>  REMEMBER:1. <TITLE> tags go below  the <HEAD>2. 40-60 characters MAX!
On Page SEO: Meta Tags<meta name="description" content="Id liketo think that if this wedding were aninanimate object, it w...
On Page SEO: Directory StructureMake sure your URLs have keywords in them.   www.domainname.com/wedding-   portfolio.php o...
Other Factors within Your Control Load time:   Hosting   Plug-ins and add-ons   Flash and Java Script
On Page SEO: Images Naming Files   key-word rich names   no underscores Load Time   72 ppi   < 900 px Alt Text
On Page SEO: Images Naming Files   key-word rich names   no underscores Load Time   72 ppi   < 900 px Alt Text
Pitfalls Acronyms: STDs and Ambiguous Terms: “Confection Boutique” Very Broad Terms: Wedding
Off Page SEOEngagement marketing  Content Marketing  Comments  Participation in Social  Media  Email connections
Link BuildingOffer something valuable anddifferent: Guest post idea, how-totutorial, you-tube video, podcastTry to get lin...
Submit, submit, submitRegister: Google, Yahoo, Bing, DMOZDirectories: Google Places, WeddingWire, WeddingMapper,WedShare, ...
Google Analytics: Overall Numbers
Google Analytics: Top Content
Google Analytics: Traffic Sources
Google Analytics: Referring Sites
Google Analytics: Other Location Browser type Loyalty
If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)
If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webm...
If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webm...
If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webm...
If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webm...
If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webm...
If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webm...
Resources:SEO-moz Copy BloggerDragonfly SEOGoogle Webmaster CentralBlogThink SplendidSEO for Dummies;-)
Pt3 Organic SEO Workshop for Wedding Pros
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Pt3 Organic SEO Workshop for Wedding Pros

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Transcript of "Pt3 Organic SEO Workshop for Wedding Pros"

  1. 1. Quick and Easy SEOHow to Make Google ♥{heart}♥ You, + Get Brides to Find You
  2. 2. How Search Engines Work Complex algorithm that takes into account over 200 factors, including Authority (read: inbound links) Load Time Content
  3. 3. How SearchEngines Used to Work Keywords (density)Meta descriptions and tags In-bound links
  4. 4. Tenacious Myth That’s Like, So 1995! It’s all about Meta Tags, Keywords + descriptionsIt’s all about MetaTags, Keywords +Descriptions 200 factors that go into the algorithm It is not enough focus on meta tags, keywords + descriptions It’s doesn’t improve your rankings, but it can improve your click through Google is highly interested in your relationship with others
  5. 5. Black Hat/White Hat: A Brief Word Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background. BLACK HAT HAS QUICK BUT OFTEN SHORT LIVED RESULTS
  6. 6. Black Hat/White Hat: A Brief Word Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background. BLACK HAT HAS QUICK BUT OFTEN SHORT LIVED RESULTS White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content.. WHITE HAT TAKES TIME BUT IS SUSTAINABLE
  7. 7. First, Focus on Content Good, valuable content that will encourage people to link to you or at the very least Tweet/FB/ Stumble/Bookmark you Keyword rich content Google can read Regularly updated content ~ Google is a voracious reader:
  8. 8. Google Is Multi-LingualIn addition toreading thecontent youwrite, Googlecan read htmlcodeGoogle Does notunderstandpictures
  9. 9. Google Is Multi-Lingual <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http:// www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">In addition to <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"> <head profile="http://gmpg.org/xfn/11"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />reading the <meta name="verify-v1" content="RqHQxbnUISATTvky5u8zaYNICo2OBcllyDF13yQ3zbk=" /> <meta name="y_key" content="602bd6d3c70452d0"/>content you <title>Style Me Pretty - The Ultimate Wedding Blog</title> <script type="text/javascript" charset="utf-8">write, Google ! ! //chartbeat p1 var _sf_startpt=(new Date()).getTime(); ! var ajaxurl = "/wp-admin/admin-ajax.php";can read htmlcode <!-- All in One SEO Pack 1.6.13.2 by Michael Torbert of Semper Fi Web Design [486,538] --> <meta name="description" content="A wedding blog for the style obsessed bride." /Google Does not > <meta name="keywords" content="wedding blogs, wedding blog, wedding planning, wedding photography, wedding invitations, wedding dresses, weddingunderstand cakes, inspiration boards, color palettes, wedding style, DIY weddings, stationery, bride, wedding trends, wedding planning, wedding cinematography, wedding" />pictures <link rel="canonical" href="http://www.stylemepretty.com/" /> <!-- /all in one seo pack --> </head> <body class="home">
  10. 10. Google Is Multi-LingualIn addition toreading thecontent youwrite, Googlecan read htmlcodeGoogle Does notunderstandpictures
  11. 11. Google Is Multi-LingualIn addition toreading thecontent youwrite, Googlecan read htmlcodeGoogle Does notunderstandpictures
  12. 12. Code: Super Scary?Not if you know what you’re looking for...
  13. 13. Code: Super Scary?Not if you know what you’re looking for...
  14. 14. Code: Super Scary?Not if you know what you’re looking for... <title>Las Vegas Wedding by Meredith Carlson Photography | Style Me Pretty : The Ultimate Wedding Blog</title>
  15. 15. Code: Super Scary?Not if you know what you’re looking for...
  16. 16. Code: Super Scary?Not if you know what you’re looking for... <p style="text-align: left;"><em>My husband and I had a long engagement; although we were immediately ready to be “husband and wife,” we weren’t sure if we wanted to be “bride and groom.” After law school, we were led to Charlee, who became not only our wedding planner, but our surrogate mother, and rallied us into the wedding spirit. </ em></p> <p style="text-align: left;"><em>On board and with a game plan, Javier and I wanted to incorporate the Arizona landscape, and blend our Mexican and Jewish backgrounds. We decided to have the ceremony and reception at the Phoenix Art Museum, and collaborated with a local artist, Teresa Villegas, to incorporate her Loteria images throughout the wedding, including imagery in the wedding invitations, the escort cards, and table cards. We used only local succulents for the bouquet, boutonnieres, centerpieces, favors, aisle, and chuppah decoration. In lieu of a wedding party, we had the mariachi in the processional of our Jewish ceremony, who performed siman tov and hava nagila for the occasion. We decorated the reception with papel picados, served our guests Mexican street-style food, and danced the hora.</em></p> <p style="text-align: left;"><em>Above all, Javier and I wanted the wedding to be relaxed, have a sense of humor, and feel like we were celebrating those attending just as much as we were celebrating our marriage. We tried to make each element of the wedding a gift for our guests; we turned the escort cards into fridge magnets, collected antique milk glass vases as centerpieces which guests could keep, had succulent favors, and provided customized yarmulkes. I surprised Javier in the middle of our first dance with a performance by the Epik Dancers of Beyonce’s“Single Ladies,” just to keep him and our guests on their toes. </em></p> <p style="text-align: left;"><em>Simply put, our wedding was a fantastic party with a lot of love. We get it now; it really is one of the best days of your life.</em></p>
  17. 17. Code: Super Scary?Not if you know what you’re looking for... <div class="postinfo2"> Filed Under: <h4><a href="http://www.stylemepretty.com/category/real-weddings/diy/" title="Viewall posts in Do-It-Yourself Inspired" rel="category tag">Do-It-Yourself Inspired</a></h4> </div> <div class="tags"> <h4>Tags: <a href="http://www.stylemepretty.com/tag/cake-stand/" rel="tag">Cake Stand</a></h4><h4>&bull; <a href="http://www.stylemepretty.com/tag/do-it-yourself-inspired/" rel="tag">Do-It-YourselfInspired</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/gilcrease-orchards/"rel="tag">Gilcrease Orchards</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/jam/"rel="tag">jam</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/joanns/" rel="tag">Joanns</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/las-vegas/" rel="tag">Las Vegas</a></h4><h4>&bull; <a href="http://www.stylemepretty.com/tag/lds-mormon-temple/" rel="tag">LDS Mormon temple</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/meredith-carlson-photography/"rel="tag">Meredith Carlson Photography</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/nevada/" rel="tag">Nevada</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/outdoor-reception/" rel="tag">Outdoor Reception</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/outdoor-wedding/" rel="tag">Outdoor Wedding</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/rsvp-party-rentals/" rel="tag">RSVP Party Rentals</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/rustic/" rel="tag">Rustic</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/target/" rel="tag">Target</a></h4> </div>
  18. 18. The Mighty FirefoxFire Bug (http://getfirebug.com/firstrun#Firebug%201.7.3)DT Who Is (http://www.beysim.net/dtwhois/)Rank Checker (http://tools.seobook.com/firefox/rank-checker/)Web Developer (http://chrispederick.com/work/web-developer/)
  19. 19. How Do I know What Google Wants?Google Webmaster Tools
  20. 20. How Do I know What Google Wants?Google Webmaster Tools
  21. 21. How Do I know What Google Wants?Google Webmaster Tools
  22. 22. On Page SEOKeywordsTags Title <Title> Headings <H1> <H2> <H3>Load TimeImages optimized Alt text Size URL StructureRegularly Updated Content
  23. 23. On Page SEO: Keyword Research Google Insights Google Ad Words Microsoft Ad Center adcenter.microsoft.com WordTracker (free trail)
  24. 24. Keywords: CompilingExamine Competitors sites: View => Source Look for <META NAME= “keywords”>Brainstorm with ColleaguesVariations + PluralsGeo-specific terms
  25. 25. On Page SEO: Research Wedding Gown or Wedding Dress
  26. 26. On Page SEO: Research Wedding Gown or Wedding Dress
  27. 27. On Page SEO: Research Keywords for Titles
  28. 28. On Page SEO: Research Keywords for Titles
  29. 29. On Page SEO: Research Keywords for Titles
  30. 30. Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis: At beginning of the <Title> At the beginning of the <DESCRIPTION> In <H1> tags scattered through out the page Sprinkled throughout your site (blogging)
  31. 31. Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis: At beginning of the <Title> At the beginning of the <DESCRIPTION> In <H1> tags scattered through out the page Sprinkled throughout your site (blogging)
  32. 32. Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis: At beginning of the <Title> At the beginning of the <DESCRIPTION> In <H1> tags scattered through out the page Sprinkled throughout your site (blogging)
  33. 33. Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis: At beginning of the <Title> <title>Elegant Park City Wedding from Leo Patrone | At the beginning of the Inspirations &amp; Creations - <DESCRIPTION> Elizabeth Anne Designs: The In <H1> tags scattered through Wedding Blog</title> out the page Sprinkled throughout your site (blogging)
  34. 34. Have Specific Pages Optimized for Keywords
  35. 35. Have Specific Pages Optimized for KeywordsMake sure your keyword/phraseis: At beginning of the <Title> At the beginning of the <DESCRIPTION> In <H1> tags scattered through out the page Sprinkled throughout your site (blogging)
  36. 36. On Page SEO: <Title>“Welcome” or “Welcometo ABC Photography” “Untitled”“Style Me Pretty - TheUltimate Wedding Blog” Landlocked Bride |Midwest and MountainWedding Inspirations
  37. 37. On Page SEO: <Title> REMEMBER:1. <TITLE> tags go below the <HEAD>2. 40-60 characters MAX!
  38. 38. On Page SEO: Meta Tags<meta name="description" content="Id liketo think that if this wedding were aninanimate object, it would be a beautifulhandmade quilt. Its full of vibrant color,adorable horsies, and such" /><meta name="keywords" content="a dreamcome true catering,casualelegance,cedarwood weddings,designs inpaper,historic cedarwood,krystal mann,marygriggs,nashville,nashville weddings,pattycakes,rob higginbotham" /><link rel="canonical" href="http://www.stylemepretty.com/2011/06/22/nashville-wedding-by-cedarwood-weddings/" />
  39. 39. On Page SEO: Directory StructureMake sure your URLs have keywords in them. www.domainname.com/wedding- portfolio.php or http://hindsightbride.com/2011/04/21/ mammoth-lakes-wedding-meadow- hindsight-bride-podcast/ AND NOT www.domainname.com/dir1/dir2/ dir3/457387638.php http://www.wcu.edu/404.asp
  40. 40. Other Factors within Your Control Load time: Hosting Plug-ins and add-ons Flash and Java Script
  41. 41. On Page SEO: Images Naming Files key-word rich names no underscores Load Time 72 ppi < 900 px Alt Text
  42. 42. On Page SEO: Images Naming Files key-word rich names no underscores Load Time 72 ppi < 900 px Alt Text
  43. 43. Pitfalls Acronyms: STDs and Ambiguous Terms: “Confection Boutique” Very Broad Terms: Wedding
  44. 44. Off Page SEOEngagement marketing Content Marketing Comments Participation in Social Media Email connections
  45. 45. Link BuildingOffer something valuable anddifferent: Guest post idea, how-totutorial, you-tube video, podcastTry to get links from a variety ofsources (directories, forums, blogs,social media ~ think outside thebox: Amazon Reviews, YouTubeand FlickrAsk for specific anchor text
  46. 46. Submit, submit, submitRegister: Google, Yahoo, Bing, DMOZDirectories: Google Places, WeddingWire, WeddingMapper,WedShare, WeAlert, CitySearch, TheGatheringGuide, etc.Social Bookmark: Delicious, Stumble Upon, BrideTide,Wedding Gawker, PinterestParticipate: Forums (Linked-in, BridalTweet) Comment onblogs, Tweet and write on people’s FB walls)
  47. 47. Google Analytics: Overall Numbers
  48. 48. Google Analytics: Top Content
  49. 49. Google Analytics: Traffic Sources
  50. 50. Google Analytics: Referring Sites
  51. 51. Google Analytics: Other Location Browser type Loyalty
  52. 52. If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)
  53. 53. If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webmaster Tools + Analytics Account
  54. 54. If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webmaster Tools + Analytics Account3. Proper <TITLE> and <H1> tags
  55. 55. If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webmaster Tools + Analytics Account3. Proper <TITLE> and <H1> tags4. Good description to encourage click through
  56. 56. If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webmaster Tools + Analytics Account3. Proper <TITLE> and <H1> tags4. Good description to encourage click through5. Well Optimized Images
  57. 57. If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webmaster Tools + Analytics Account3. Proper <TITLE> and <H1> tags4. Good description to encourage click through5. Well Optimized Images6. Update content regularly
  58. 58. If you do nothing else...1. Research, Research, RESEARCH (Yes, I just shouted at you)2. Submit to Google and set up a Webmaster Tools + Analytics Account3. Proper <TITLE> and <H1> tags4. Good description to encourage click through5. Well Optimized Images6. Update content regularly7. Participate!!!
  59. 59. Resources:SEO-moz Copy BloggerDragonfly SEOGoogle Webmaster CentralBlogThink SplendidSEO for Dummies;-)
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