Pt 1 Analyzing Your Website Workshop for Wedding Pros

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Quick and Easy Search Engine Optimization Tips

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Pt 1 Analyzing Your Website Workshop for Wedding Pros

  1. 1. Does My Website Look Right to You? Analyzing Yours and Your Competitions’ websites
  2. 2. Does My Website Look Right to You? Analyzing Yours and Your Competitions’ websites
  3. 3. Christie Who?
  4. 4. Know your visitors Client Profile: Monica28 years old just earned herMaster’s degree; standard 12month engagement; hasbeen with partner for 4 years(they met in Switzerland)Parents have a 2nd home ina mountain resort town,she’s been every year sinceshe was a childEnjoys hiking, camping,traveling, knitting, drawing,cooking and readingPlans to start her own farm-to-table non-profitConsiders herself sensiblewith great style
  5. 5. Know thyself!SWOT analysis(Strengths,Weaknesses,Opportunities,Threats)Branding + niches:You the Curator
  6. 6. UsabilityIt doesn’t matter how good or bad your site looks if a visitor can’t figure out how to use it
  7. 7. Usability: Headlines Are your headlines clear and descriptive?
  8. 8. Usability: Headlines Are your headlines clear and descriptive?
  9. 9. Usability: HeadlinesTake a Cue from Cosmo!Cosmo Headline – “The 22 Best RelationshipTips Ever”Cosmo Headline – “Guys Spill: White LiesThey Tell Women All the Time”Cosmo Headline – “Get Ahead Faster: 12Brilliant (and Slightly Badass) Ways to Do It”Cosmo Headline – “Your Sexual Health:Crucial New Facts Your Gyno Forgot toMention”
  10. 10. Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
  11. 11. Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
  12. 12. Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
  13. 13. Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
  14. 14. Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
  15. 15. Usability: URL structure Is your URL structure clean and readable? http://www.stylemepretty.com/ gallery/photo/132244
  16. 16. Usability: URL structurehttp://hindsightbride.com/2011/06/03/ mountain-weddings-roundup-national-park-rustic/
  17. 17. Usability: Linking Do you link to related pages within your site?
  18. 18. Usability: Linking Do you link to related pages within your site?
  19. 19. Usability: Layout Is your layout clean and uncluttered (high quality images? organized information?)
  20. 20. Usability: Layout
  21. 21. Usability: Layout
  22. 22. Usability: Fonts Are the fonts readable?
  23. 23. Usability: SidebarIs the sidebarcontent used foruseful information?
  24. 24. Usability: SidebarIs the sidebarcontent used foruseful information? Or Junk that feeds your ego?
  25. 25. Usability: SidebarUsed your sidebar for premiuminformation:newsletter offers,freebies,navigationalpurposes
  26. 26. Usability: Anchor linksAre yourdestination anchorlinks descriptiveof where they’ll betaking the visitor?
  27. 27. Usability: Anchor linksAre yourdestination anchorlinks descriptiveof where they’ll betaking the visitor?
  28. 28. Usability: ConsistencyIs it consistent on every page?
  29. 29. Usability: ConsistencyIs it consistent on every page?
  30. 30. Usability: Search BarDoes your site have asearch bar to easilyfind content users arelooking for?(Not a Google searchbar, that’s unnecessary)
  31. 31. Usability: ContentIs your premiumcontent above thefold?
  32. 32. Usability: ContentIs it all easilyreadable andscannable?
  33. 33. Usability: Testing Setting up a quick and dirty usability test
  34. 34. Usability: Testing Which Color?
  35. 35. Usability: Testing Which Website?
  36. 36. Usability: Testing Which Website?
  37. 37. Two Sites ComparedHey Mr. DJ:I had to waitfor the site toload...
  38. 38. Two Sites Compared Hey Mr. DJ: Then an intro popped up
  39. 39. Two Sites ComparedHey Mr. DJ:I “skipped”itbut then I hadto “enter” thesite
  40. 40. Two Sites Compared Hey Mr. DJ: Auto Play Music ARG!
  41. 41. Two Sites Compared Hey Mr. DJ: Good visual hierarchy + headlines; weird scrolling
  42. 42. Two Sites ComparedHey Mr. DJ:How do youfeel looking atthis page?
  43. 43. Two Sites Compared Hey Mr. DJ: How easy is it to contact this DJ?
  44. 44. Two Sites ComparedPlurable:Home
  45. 45. Two Sites ComparedPlurable:Gallery
  46. 46. Two Sites ComparedPlurable:About +Pricing
  47. 47. Two Sites ComparedPlurable:About +Pricing
  48. 48. Two Sites ComparedPlurable:Contact
  49. 49. Two Sites ComparedPlurable:Blog
  50. 50. Your Competitors {Event Planners}
  51. 51. Competitors’ Operational Tactics
  52. 52. Competitors’ Operational Tactics
  53. 53. Competitors’ Operational TacticsDoes your competitor offersome sort of guarantee?
  54. 54. Competitors’ Operational Tactics Does your competitor offer some sort of guarantee?
  55. 55. Competitors’ Operational Tactics Does your competitor offer some sort of guarantee? Do they offer promotional packages at regular intervals?
  56. 56. Competitors’ Operational Tactics Does your competitor offer some sort of guarantee? Do they offer promotional packages at regular intervals? Do they have a strong customer management system that encourages engagement and generates leads?
  57. 57. Competitors’ Operational Tactics Does your competitor offer some sort of guarantee? Do they offer promotional packages at regular intervals? Do they have a strong customer management system that encourages engagement and generates leads?
  58. 58. Learn from your Competitors Sign up for their newsletter Analyze their special offers and customer relationships (look at comments on their blog, or social media engagement)
  59. 59. Learn from your Competitors Sign up for their newsletter Analyze their special offers and customer relationships (look at comments on their blog, or social media engagement)
  60. 60. Learn from your Competitors Sign up for their newsletter Analyze their special offers and customer relationships (look at comments on their blog, or social media engagement)
  61. 61. How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
  62. 62. How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
  63. 63. How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
  64. 64. How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
  65. 65. How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
  66. 66. How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
  67. 67. Make a new friend Create relationships between fellow entrepreneurs rather than fostering cold competition Planners Kathryn Arce and Rebecca Grinnals

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