Pt 1 Analyzing Your Website Workshop for Wedding Pros
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Pt 1 Analyzing Your Website Workshop for Wedding Pros

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Quick and Easy Search Engine Optimization Tips

Quick and Easy Search Engine Optimization Tips

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    Pt 1 Analyzing Your Website Workshop for Wedding Pros Pt 1 Analyzing Your Website Workshop for Wedding Pros Presentation Transcript

    • Does My Website Look Right to You? Analyzing Yours and Your Competitions’ websites
    • Does My Website Look Right to You? Analyzing Yours and Your Competitions’ websites
    • Christie Who?
    • Know your visitors Client Profile: Monica28 years old just earned herMaster’s degree; standard 12month engagement; hasbeen with partner for 4 years(they met in Switzerland)Parents have a 2nd home ina mountain resort town,she’s been every year sinceshe was a childEnjoys hiking, camping,traveling, knitting, drawing,cooking and readingPlans to start her own farm-to-table non-profitConsiders herself sensiblewith great style
    • Know thyself!SWOT analysis(Strengths,Weaknesses,Opportunities,Threats)Branding + niches:You the Curator
    • UsabilityIt doesn’t matter how good or bad your site looks if a visitor can’t figure out how to use it
    • Usability: Headlines Are your headlines clear and descriptive?
    • Usability: Headlines Are your headlines clear and descriptive?
    • Usability: HeadlinesTake a Cue from Cosmo!Cosmo Headline – “The 22 Best RelationshipTips Ever”Cosmo Headline – “Guys Spill: White LiesThey Tell Women All the Time”Cosmo Headline – “Get Ahead Faster: 12Brilliant (and Slightly Badass) Ways to Do It”Cosmo Headline – “Your Sexual Health:Crucial New Facts Your Gyno Forgot toMention”
    • Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
    • Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
    • Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
    • Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
    • Usability: ContactDo you have a clearlyvisible way to contact youand is the process assimple as possible?
    • Usability: URL structure Is your URL structure clean and readable? http://www.stylemepretty.com/ gallery/photo/132244
    • Usability: URL structurehttp://hindsightbride.com/2011/06/03/ mountain-weddings-roundup-national-park-rustic/
    • Usability: Linking Do you link to related pages within your site?
    • Usability: Linking Do you link to related pages within your site?
    • Usability: Layout Is your layout clean and uncluttered (high quality images? organized information?)
    • Usability: Layout
    • Usability: Layout
    • Usability: Fonts Are the fonts readable?
    • Usability: SidebarIs the sidebarcontent used foruseful information?
    • Usability: SidebarIs the sidebarcontent used foruseful information? Or Junk that feeds your ego?
    • Usability: SidebarUsed your sidebar for premiuminformation:newsletter offers,freebies,navigationalpurposes
    • Usability: Anchor linksAre yourdestination anchorlinks descriptiveof where they’ll betaking the visitor?
    • Usability: Anchor linksAre yourdestination anchorlinks descriptiveof where they’ll betaking the visitor?
    • Usability: ConsistencyIs it consistent on every page?
    • Usability: ConsistencyIs it consistent on every page?
    • Usability: Search BarDoes your site have asearch bar to easilyfind content users arelooking for?(Not a Google searchbar, that’s unnecessary)
    • Usability: ContentIs your premiumcontent above thefold?
    • Usability: ContentIs it all easilyreadable andscannable?
    • Usability: Testing Setting up a quick and dirty usability test
    • Usability: Testing Which Color?
    • Usability: Testing Which Website?
    • Usability: Testing Which Website?
    • Two Sites ComparedHey Mr. DJ:I had to waitfor the site toload...
    • Two Sites Compared Hey Mr. DJ: Then an intro popped up
    • Two Sites ComparedHey Mr. DJ:I “skipped”itbut then I hadto “enter” thesite
    • Two Sites Compared Hey Mr. DJ: Auto Play Music ARG!
    • Two Sites Compared Hey Mr. DJ: Good visual hierarchy + headlines; weird scrolling
    • Two Sites ComparedHey Mr. DJ:How do youfeel looking atthis page?
    • Two Sites Compared Hey Mr. DJ: How easy is it to contact this DJ?
    • Two Sites ComparedPlurable:Home
    • Two Sites ComparedPlurable:Gallery
    • Two Sites ComparedPlurable:About +Pricing
    • Two Sites ComparedPlurable:About +Pricing
    • Two Sites ComparedPlurable:Contact
    • Two Sites ComparedPlurable:Blog
    • Your Competitors {Event Planners}
    • Competitors’ Operational Tactics
    • Competitors’ Operational Tactics
    • Competitors’ Operational TacticsDoes your competitor offersome sort of guarantee?
    • Competitors’ Operational Tactics Does your competitor offer some sort of guarantee?
    • Competitors’ Operational Tactics Does your competitor offer some sort of guarantee? Do they offer promotional packages at regular intervals?
    • Competitors’ Operational Tactics Does your competitor offer some sort of guarantee? Do they offer promotional packages at regular intervals? Do they have a strong customer management system that encourages engagement and generates leads?
    • Competitors’ Operational Tactics Does your competitor offer some sort of guarantee? Do they offer promotional packages at regular intervals? Do they have a strong customer management system that encourages engagement and generates leads?
    • Learn from your Competitors Sign up for their newsletter Analyze their special offers and customer relationships (look at comments on their blog, or social media engagement)
    • Learn from your Competitors Sign up for their newsletter Analyze their special offers and customer relationships (look at comments on their blog, or social media engagement)
    • Learn from your Competitors Sign up for their newsletter Analyze their special offers and customer relationships (look at comments on their blog, or social media engagement)
    • How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
    • How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
    • How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
    • How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
    • How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
    • How are you seen?Google Alerts(http://www.google.com/alerts)Twitter Search(search.twitter.com)Use Nutshell MailConduct a survey (SurveyMonkey, Google Docs)link: www.hindsightbride.com
    • Make a new friend Create relationships between fellow entrepreneurs rather than fostering cold competition Planners Kathryn Arce and Rebecca Grinnals