Core concepts

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Core concepts

  1. 1. Core Concepts What is social media? Who is using social media? What is the impact on business? Content Copyright 2012, Rocket Builders - Contentfor Use Only by Rocket Academy Online Participants
  2. 2. What is Social Media? Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  3. 3. Social Media Social media is any site or application that allows users to provide and direct the content through sharing, collaboration and interaction. http://www.google.ca Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  4. 4. Social Media Platforms Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  5. 5. Social Media Platform Tools (Image source: Robert Scoble & Darren Barefoot) Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  6. 6. B2B Social Media Marketing 93% of all B2B marketers are engaged in some form of social media marketing ◦ with most putting their focus on the most popular channels  LinkedIn  Facebook  Twitter. Source: BtoB Magazine Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  7. 7. Why Social Media? Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  8. 8. Bigger Scale of Audience Population as of December 2009: 4,850,440 Followers as of December 2009: 4,169,766 Followers as of December 2009: 3,939,044 Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  9. 9. More Audience Engagement"Social Mediahas overtakenporn as the #1activity on theWeb” Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  10. 10. Social Media is a “Force”"It surrounds usand penetratesus. It binds thegalaxy together."Obi-Wan Kenobi Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  11. 11. Discover Relationships Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  12. 12. Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  13. 13. What Social Media Can Do for YourB2B Marketing Social Sharing gets your content found by more people Social Media generates leads Social Media generates web traffic (ie. referrals) Social Media can be used a triggers for campaigns Social Media can build trust in your brand Content Copyright 2012, Rocket Builders - Content for Use Only by Program Participants
  14. 14. Most Unique Aspect of Social Media Two–way Conversation ◦ “Marketers dont understand channels where you have to talk and listen at the same time …. The people in charge of talking are in the marketing department. The people in charge of listening are in the research or service or sales department. They hardly ever talk to each other, let alone have full-duplex conversations with customers. This wont fly in social technology because the minute you talk, people expect you to listen. And if you start to listen, youll be tempted to talk. Its a full-duplex channel that befuddles one-way-marketers.” Jeff Bernoff, Forrester Research Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants

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