IA for the rest of the world

by Miles Rochford on Mar 29, 2009

5,801 views

One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries and technology is rapidly diffusing into their everyday lives.

Mobile devices, in particular, are becoming the first experience of the online world. Mobile telephones have more worldwide users than any other digital technology - and often provide the first experience with information architecture in a digital sense. The challenge of providing accessible IA for illiterate and innumerate people is starting to be addressed through projects like the One Laptop Per Child
(OLPC) initiative.

Information architects have always had an essential role in providing access to information and services. Emerging markets have an enormous need for this access - but also a range of constraints that make it hard for designers to deliver effective IA.

Why has the rest of the world missed out on IA? What makes us fail to understand the needs of most of the global population? What opportunities have we missed by avoiding emerging markets? How can information architecture help the illiterate or innumerate? Is it even possible to design for
‘everyone’? Why should information architects care about the rest of the world? How and why should we use persuasive design to help emerging markets succeed?

This presentation will help information architects understand the opportunities presented by emerging markets, and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets.

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IA for the rest of the world — Webinar Transcript

http://www.flickr.com/photos/gaetanlee/298160434/ IA for the rest of the world IA Summit – Peabody Hotel, Memphis, United States 21 March 2009 Miles Rochford | miles.rochford@gmail.com All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia.

Hernando Desoto http://upload.wikimedia.org/wikipedia/commons/b/b5/Hernando_de_Soto_1881.jpg

About me All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia. Miles Rochford

Miles Rochford, Tom Jenkins, Eddie Shannon, Manu Zavattaro

europe.nokia.com/lifetools

Miles Rochford

IA and toilets Miles Rochford

Miles Rochford

IA for the rest of the world

The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques

i18n l8n internationalization localization

The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques

Not this. http://www.flickr.com/photos/autograt/224510093/

Not this. http://www.flickr.com/photos/eek/227352022/

It’s this. Miles Rochford

Or this. Eddie Shannon

Or this. Miles Rochford

http://en.wikipedia.org/wiki/Developing_country

What are they doing? Urbanising Growing Westernising

Opportunities Scale Impact Change

Challenges Infrastructure Education Environment

wikipedia.org

The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques

http://www.flickr.com/photos/fornal/404105617/

8 simple rules

8 simple observations

1 People rich, time rich, money poor

2 It’s not what you know, it’s who you know

3 Order through chaos

4 Everything is shared

5 Context is king

6 Expect the unexpected

7 Stay on the beaten path

8 Everyone is MacGyver

8 simple observations People rich, time rich, money poor It’s not what you know, it’s who you know Order through chaos Everything is shared Context is king Expect the unexpected Stay on the beaten path Everyone is MacGyver

The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques

Miles Rochford

http://en.wikipedia.org/wiki/File:World_literacy_map_UNHD_2007_2008.png

What can IA do? Pictures Metaphors Memorability

Miles Rochford

http://upload.wikimedia.org/wikipedia/commons/4/42/XO-Beta1-mikemcgregor-2.jpg

wikipedia.org

apple.com/ipodshuffle

The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques

Tools and techniques Internationalization Localization Language Research Testing

Internationalization Making stuff work everywhere. It’s hard.

Localization Making stuff work somewhere. It’s hard too.

Language Linguistics is central to IA. How do you deal with: • no alphabetic order? google.com • right-to-left reading? • concepts that don’t translate?

Research There is nothing like being there. Range of tools available: • ethnography • fieldwork • market research

Testing Can you test without being there? How can you test with illiterate or innumerate people? How do you co-create with people?

The rest of the world IA in emerging markets Literacy and numeracy Tools and techniques

IA for the rest of the world

Role of IA Support development, growth and sustainability Maintain existing livelihoods Enable life improvement

Good design is a right, not a privilege.

Thank you. Kiitos. Eddie Shannon

Questions? miles.rochford@gmail.com www.slideshare.net/rochford @21five Local photographer, paid by Miles Rochford

guestf8f2d3b0 You know, I never thought about the fact the save icon is a floppy disk... When I get my class to save they all refer to is as the 'green square'!

~ Monique 3 years ago

Are you sure you want to Yes No

Miles Rochford , Senior Design Specialist, UI Design at Nokia Design The audio of this presentation was provided by Boxes and Arrows. Many thanks to their podcast team for recording the original presentation in Memphis. 3 years ago

Todd Fong , Information Architect at Autodesk nicely done. you make some great points here. 3 years ago

Javier Velasco , PhD Student at UNC Chapel Hill Nice work, I regret missing it. 3 years ago

Miles Rochford , Senior Design Specialist, UI Design at Nokia Design All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia. 3 years ago

IA for the rest of the world

by Miles Rochford on Mar 29, 2009

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IA for the rest of the world — Webinar Transcript