Session 6 Summary - January 6, 2012
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Session 6 Summary - January 6, 2012

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Session 6 Summary - January 6, 2012 Session 6 Summary - January 6, 2012 Presentation Transcript

  • First Part Session Summary v56 Marketing Management Session 6: January 6, 2012 Custodian Roche Deluta http://www.slideshare.net/rochedeluta
  • Outline: What Happened?
    • Watched Video
    • Reiterated dates & time to be valued
    • Discussed I Marketing Model
    • Demonstrated how to classify income-based population class
    • Popped up Quiz
    • Exercised in relation to three Cs
    http://www.slideshare.net/rochedeluta
  • Task 1: Video clip The story of the Nativity via social media, web, and mobile http:// www.youtube.com/watch?v =GkHNNPM7pJA http://www.slideshare.net/rochedeluta View slide
  • Task 2 Dates & Time to be Valued January 13 – 20 Year Marketing Plan due on January 12, @ 11:59pm January 20 – Midterm Examination Coverage: 75% -> V56 Students Questions 25% -> Other Questions (Lectures) March 2 – 10 Step Plan due on March 1, @ 11:59pm The rest of the meetings will be discussions. http://www.slideshare.net/rochedeluta View slide
  • Task 3 Lecture on http://www.slideshare.net/rochedeluta http://www.slideshare.net/josephdeungria/v47-i-love-marketing-model-created-by-prof-bong-de-ungria
  • Task 3 Lecture on http://www.slideshare.net/rochedeluta http://www.slideshare.net/josephdeungria/v47-i-love-marketing-model-created-by-prof-bong-de-ungria Reminder: Study the concept of I Love Marketing Model, Coach might include this in our midterm exam.
  • Task 4 Income-based Population Class http://www.slideshare.net/rochedeluta Tip: To remember income cut-off, think Phil. Peso bills 0 Class E 10 10,000 Class D 20 20,000 Class C2 50 50,000 Class C1 100 100,00 Class B 150 150,000 Class A to AA 300 300,000 Class AAA Philippine Peso Bill Total Household Monthly Income SEC CLASS
  • Task 4 Pop up Quiz http://www.slideshare.net/rochedeluta
    • Can technology or marketing create a need?
    • Yes - all students raised their hands
    • No - o hand
    • Do customers buy based on need or want?
    • Need - few students raised their hands
    • Want - some students raised their hands
  • Task 4 Pop up Quiz http://www.slideshare.net/rochedeluta
    • Can technology or marketing create a need?
    • Answer: NO
    • The need will always be there. Often, technology allows the needs to be addressed in a different way.
    • Do customers buy based on need or want?
    • Answer: Customers buy based on WANT.
    • How many shoes do you need? How many shoes do you actually have? If people buy based on need alone, we would have a small world economy.
  • Task 5 Exercise http://www.slideshare.net/rochedeluta
  • Task 5 Exercise http://www.slideshare.net/rochedeluta Did you aim the red dot three times? 4. Now, uncover your eyes while your right hand still pointing the red dot (without adjusting from the original position). 2. Point your right hand on the red dot. 1. Cover your left eye by your left hand. 3. Then, move your left hand on your right eye, without changing the position of your right hand.
  • Task 5 Exercise http://www.slideshare.net/rochedeluta Did you aim the red dot three times? 4. Now, uncover your eyes while your right hand still pointing the red dot (without adjusting from the original position). No, because we see it in different perspective! 2. Point your right hand on the red dot. 1. Cover your left eye by your left hand. 3. Then, move your left hand on your right eye, without changing the position of your right hand.
  • Task 5 Exercise http://www.slideshare.net/rochedeluta CUSTOMER COMPANY COMPETITION In marketing, strategize the Three Cs that correspond to Three key result areas: Customers – repeat sales Company – profits Competition – market share
  • First Part Session Summary v56 Marketing Management Session 6: January 6, 2012 Custodian Roche Deluta http://www.slideshare.net/rochedeluta