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The press and The
Getúlio Vargas’ Era
The beginning
• Dispute between São
Paulo and Minas
Gerais (Coffee and
Milk)
• 1930 presidential
election – Vargas lost
• electoral fraud
• Vargas’ group refuses
to accept the election
results
• He leads a coup
Nationalism
The Oil is Ours Campaign
Music and art
• Cândido Portinari – O
flautista (1934)
• Trenzinho caipira –
Heitor
Villa Lobos
How he controlled the press
• Establishing a high import tax for newsprint
• Granting exemptions for publications authorized
• Publishing (and paying for) institutional reports
• Financing the modernization of the media through state banks
Departmentof Pressand Propaganda(DIP)
• In 1931 Vargas created DOP (Official Advertising
Departament), responsible for all State propaganda
• In 1937 DIP is instituted
• DIP is responsible for:
• All State propaganda
• Broadcast State news
• Censor all communications
• Censor cultural productions
• Register all newspapers and journalists in the country
The creation of a myth
• Vargas becomes constant presence on radio
• He created the Voice of Brazil, daily program on government
news
• Illiteracy affects 56% of the population
• DIP’s publications and journals funded by the government
portray Vargas in different situations to show it as a dynamic
man
• Vargas propaganda engine also includes news reports in
movies
FatherofthePoor
Workers’ saver
JustlikeHitler
End of the War/ The End for Vargas
• February, 1942 – German submarines attacked Brazilian ships
on the coast
• Vargas is forced to declare support for allies
• Brazilian troops fight for democracy in Europe
• August, 15, 1945 - Japan surrenders. The war ends
• October, 29, 1945 – Vargas is ousted
The Getulio Vargas Era and press

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The Getulio Vargas Era and press

  • 1. The press and The Getúlio Vargas’ Era
  • 2. The beginning • Dispute between São Paulo and Minas Gerais (Coffee and Milk) • 1930 presidential election – Vargas lost • electoral fraud • Vargas’ group refuses to accept the election results • He leads a coup
  • 3. Nationalism The Oil is Ours Campaign
  • 4. Music and art • Cândido Portinari – O flautista (1934) • Trenzinho caipira – Heitor Villa Lobos
  • 5. How he controlled the press • Establishing a high import tax for newsprint • Granting exemptions for publications authorized • Publishing (and paying for) institutional reports • Financing the modernization of the media through state banks
  • 6. Departmentof Pressand Propaganda(DIP) • In 1931 Vargas created DOP (Official Advertising Departament), responsible for all State propaganda • In 1937 DIP is instituted • DIP is responsible for: • All State propaganda • Broadcast State news • Censor all communications • Censor cultural productions • Register all newspapers and journalists in the country
  • 7. The creation of a myth • Vargas becomes constant presence on radio • He created the Voice of Brazil, daily program on government news • Illiteracy affects 56% of the population • DIP’s publications and journals funded by the government portray Vargas in different situations to show it as a dynamic man • Vargas propaganda engine also includes news reports in movies
  • 11. End of the War/ The End for Vargas • February, 1942 – German submarines attacked Brazilian ships on the coast • Vargas is forced to declare support for allies • Brazilian troops fight for democracy in Europe • August, 15, 1945 - Japan surrenders. The war ends • October, 29, 1945 – Vargas is ousted