2. The beginning
• Dispute between São
Paulo and Minas
Gerais (Coffee and
Milk)
• 1930 presidential
election – Vargas lost
• electoral fraud
• Vargas’ group refuses
to accept the election
results
• He leads a coup
4. Music and art
• Cândido Portinari – O
flautista (1934)
• Trenzinho caipira –
Heitor
Villa Lobos
5. How he controlled the press
• Establishing a high import tax for newsprint
• Granting exemptions for publications authorized
• Publishing (and paying for) institutional reports
• Financing the modernization of the media through state banks
6. Departmentof Pressand Propaganda(DIP)
• In 1931 Vargas created DOP (Official Advertising
Departament), responsible for all State propaganda
• In 1937 DIP is instituted
• DIP is responsible for:
• All State propaganda
• Broadcast State news
• Censor all communications
• Censor cultural productions
• Register all newspapers and journalists in the country
7. The creation of a myth
• Vargas becomes constant presence on radio
• He created the Voice of Brazil, daily program on government
news
• Illiteracy affects 56% of the population
• DIP’s publications and journals funded by the government
portray Vargas in different situations to show it as a dynamic
man
• Vargas propaganda engine also includes news reports in
movies
11. End of the War/ The End for Vargas
• February, 1942 – German submarines attacked Brazilian ships
on the coast
• Vargas is forced to declare support for allies
• Brazilian troops fight for democracy in Europe
• August, 15, 1945 - Japan surrenders. The war ends
• October, 29, 1945 – Vargas is ousted