• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
BE Brands
 

BE Brands

on

  • 2,522 views

In the 21st century, businesses need to stand for something to be successful.

In the 21st century, businesses need to stand for something to be successful.

Statistics

Views

Total Views
2,522
Views on SlideShare
2,521
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    BE Brands BE Brands Presentation Transcript

    •  
    • Where there is no vision, the people perish. Proverbs.
    • We believe the single biggest opportunity for business is to inspire its people with a sense of purpose and passionate belief in what they can BE.
    • We call this BE Branding?
    • BE Branding links meaning with marketing
    • Tell me a story of what you believe in, not just what you do.
    • Belief is the key to BE brands. Don’t say it, BE it.
    • Beliefs must be clearly articulated.
    • We look for substance and beliefs we can connect with.
    • If we BElieve in something, we want to BElong to it.
    • Spencer Tunick We love to belong, to be part of something
    • To the outside world, BElonging can look irrational.
    • We’re united by stories of hope, belief and rebellion
    • I just had to have this phone, so I bought two!
    • When we belong, we behave irrationally
    • BElief. BElonging. BEhaviour.
    • brand bastions.
        • At belong we believe a revolution is needed in the way people see and develop brands.
        • We reject the notion that brands are created through advertising alone.
        • Stronger, more profitable brands are created by igniting and harnessing the most powerful resource in any business – its people – and then linking their passion to every touch point of a brand.
        • In a world denying its human instinct, we believe consumers are looking for substance and belief. They seek brands to belong to. They judge a brand on the consistency of its behaviour.
        • We exist to inspire our clients to create greater businesses. We exist to create BE brands .
    • For more information visit www.belonggroup.com.au or check out Simon Hammond’s book: ‘BE Brands’