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BE Brands

BE Brands



In the 21st century, businesses need to stand for something to be successful.

In the 21st century, businesses need to stand for something to be successful.



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    BE Brands BE Brands Presentation Transcript

    • Where there is no vision, the people perish. Proverbs.
    • We believe the single biggest opportunity for business is to inspire its people with a sense of purpose and passionate belief in what they can BE.
    • We call this BE Branding?
    • BE Branding links meaning with marketing
    • Tell me a story of what you believe in, not just what you do.
    • Belief is the key to BE brands. Don’t say it, BE it.
    • Beliefs must be clearly articulated.
    • We look for substance and beliefs we can connect with.
    • If we BElieve in something, we want to BElong to it.
    • Spencer Tunick We love to belong, to be part of something
    • To the outside world, BElonging can look irrational.
    • We’re united by stories of hope, belief and rebellion
    • I just had to have this phone, so I bought two!
    • When we belong, we behave irrationally
    • BElief. BElonging. BEhaviour.
    • brand bastions.
        • At belong we believe a revolution is needed in the way people see and develop brands.
        • We reject the notion that brands are created through advertising alone.
        • Stronger, more profitable brands are created by igniting and harnessing the most powerful resource in any business – its people – and then linking their passion to every touch point of a brand.
        • In a world denying its human instinct, we believe consumers are looking for substance and belief. They seek brands to belong to. They judge a brand on the consistency of its behaviour.
        • We exist to inspire our clients to create greater businesses. We exist to create BE brands .
    • For more information visit www.belonggroup.com.au or check out Simon Hammond’s book: ‘BE Brands’