Introduction To The Tourism Industry

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Introduction To The Tourism Industry

  1. 1. Introduction to the Tourism Industry<br />Planning tours and packages<br />
  2. 2. Why do people travel?<br />
  3. 3. Types of tourists<br />Domestic<br />International<br />Individual<br />Groups<br />Business<br />Incentive<br />Conference delegates<br />Events<br />Special interest (educational, sporting)<br />
  4. 4. Considerations<br />
  5. 5. Research<br />Desktop<br />Destination or site inspection<br />Personal contact with tourism authorities, product suppliers etc<br />
  6. 6. Component products and services<br />Cruises<br />Conference facilities<br />Tour guiding services<br />Activities<br />Meals<br />Functions<br />Venue hire<br />Speaker services<br />Equipment hire<br />Accommodation<br />Transport<br />Hire car<br />Entrance fees to attractions, museums etc<br />Food, beverage & catering<br />Entertainment<br />Tours<br />
  7. 7. Requirements<br />Budget<br />Product or service preferences and requirements<br />Time constraints<br />Cultural issues<br />Integration into a wider touring, event or sporting program<br />
  8. 8. Special fees and other charges<br />Banking fees<br />GST<br />Public liability insurance<br />Parks fees<br />Ecotourism accreditation<br />Special licensing<br />Association memberships<br />
  9. 9.
  10. 10. Marketing and promotion<br />
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  22. 22. Slogans<br />You’ll love every piece of….<br />……. Beautiful one day, perfect the next<br />Put another shrimp on the barbie<br />Where the bloody hell are you?<br />There’s nothing like it<br />Where else but ………<br />You’ll never never know if you never never go<br />See where it takes you<br />Isn’t it about time?<br />Experience extraordinary<br />
  23. 23. Australian Tourism Campaigns<br />Australia's National Landscapes<br />http://www.australia.com/campaigns/nationallandscapes/index.htm<br />
  24. 24.
  25. 25. International Tourism<br />

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