Introduction To The  Tourism  Industry
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Introduction To The Tourism Industry

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Introduction To The  Tourism  Industry Introduction To The Tourism Industry Presentation Transcript

  • Introduction to the Tourism Industry
    Planning tours and packages
  • Why do people travel?
  • Types of tourists
    Domestic
    International
    Individual
    Groups
    Business
    Incentive
    Conference delegates
    Events
    Special interest (educational, sporting)
  • Considerations
  • Research
    Desktop
    Destination or site inspection
    Personal contact with tourism authorities, product suppliers etc
  • Component products and services
    Cruises
    Conference facilities
    Tour guiding services
    Activities
    Meals
    Functions
    Venue hire
    Speaker services
    Equipment hire
    Accommodation
    Transport
    Hire car
    Entrance fees to attractions, museums etc
    Food, beverage & catering
    Entertainment
    Tours
  • Requirements
    Budget
    Product or service preferences and requirements
    Time constraints
    Cultural issues
    Integration into a wider touring, event or sporting program
  • Special fees and other charges
    Banking fees
    GST
    Public liability insurance
    Parks fees
    Ecotourism accreditation
    Special licensing
    Association memberships
  • Marketing and promotion
  • Slogans
    You’ll love every piece of….
    ……. Beautiful one day, perfect the next
    Put another shrimp on the barbie
    Where the bloody hell are you?
    There’s nothing like it
    Where else but ………
    You’ll never never know if you never never go
    See where it takes you
    Isn’t it about time?
    Experience extraordinary
  • Australian Tourism Campaigns
    Australia's National Landscapes
    http://www.australia.com/campaigns/nationallandscapes/index.htm
  • International Tourism