Roby Fitzhenry's BarCampHouston3 presentation: Building Better Brands

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Building Better Brand ConCepts By RoBy FitzhenRy
what’s a Brand anyway? Good question.
a Brand is a ColleCtion of perCeptions in the mind of the Consumer. happy thouGhts?
our Branding proCess. it’s a weiRd one.
we see your Company for who it is and who it Could Be. hey hotstuFF.
example numero uno: spider spray plus utah pest contRol
the old.
the deets. - utah-Based - family-oriented - extensive serviCes - future goals - Competition - reputation
the new.
the results. 75%+ sales inCrease in 1 yr. major Brand reCognition
example numero dos: northgate music festival 10 yeaRs. R