Crafting the mobile experience
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Crafting the mobile experience

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If you've been tasked with creating your businesses mobile strategy or if you are a startup looking to understand how to build an effective mobile product the start of the answer is in this......

If you've been tasked with creating your businesses mobile strategy or if you are a startup looking to understand how to build an effective mobile product the start of the answer is in this presentation. Part overview, part methodology, part case study and all mobile.

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  • 1. CRAFTING THE MOBILE EXPERIENCE
  • 2. @robwoodbridge do it
  • 3. MAY|BOSS|WEIL CONTINUUM
  • 4. seeks day 3
  • 5. seeks immortality
  • 6. SEEKS THE next 4 hr concert
  • 7. MAY|BOSS|WEIL CONTINUUM
  • 8. TRADITIONAL HYPE CYCLE
  • 9. current mobile experience being offered The MOBILE HYPE CYCLE 1-3 days
  • 10. 2,000,000 apps
  • 11. 41apps ! ! 150! times per day We check this thing
  • 12. TIME IS MOBILE
  • 13. we install on average 41apps
  • 14. but we use regularly 6apps
  • 15. USE IT AS OUR 1st SCREEN 60%60%
  • 16. WE USE IT EVERYWHERE
  • 17. CHASING DOWNLOADS = CHASING DEATH
  • 18. ON GAINING 5000 USERS FOR HIS APP “It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.” KEITH TEAREfounder of mobile social network just.me
  • 19. CRAFTING THE MOBILE EXPERIENCE INTENT CONTEXT ACTION DELIVERCONTENT
  • 20. CRAFTING THE MOBILE EXPERIENCE INTENT What should your customers be able to do? CONTEXT CONTENT ACTION DELIVER Where / when / how should they do it? What should they see? What do YOU want them to do? How should they do it?
  • 21. New product Promotion Loyalty 1 or 2 Intent 3 4 5 Context Content Action eg. -gather information -to sell/purchase -reviews -feedback eg. -location -time of day -tone -importance -frame of mind eg. -timely -short vs long -sales? -promotion? -information? eg. -buy -click -sign up -redeem -call / directions New LOB EXTEND LOB DELIVER eg. -app / mwww -SMS / email -notifications -geofence -podcasts? -video? -beacon?
  • 22. WE USE IT EVERYWHERE
  • 23. Think of a way you can start without building a thing
  • 24. BLAKE SIRACHVP DESIGN WILLOW TREE APPS Based on UNTETHER.tv episode #447
  • 25. KEVIN CHENGfounder of DON.NA personal assistant app 1. When the service is at a point that the value is obvious to the user 2. When the user relies enough on the service and that removing it would be painful 3. When the company’s roadmap of features is complete ON REVENUE Based on UNTETHER.tv episode #470: Putting context and Donna Moss in your pocket –with Donna co-founder Kevin Cheng
  • 26. JACQUELine THONG See more about UBIQI HEALTH on UNTETHER.tv episode #423
  • 27. NAILING “THE REASON” OFFLOADS OVERLOAD
  • 28. Mobile is a revenue channel
  • 29. Thank you! rob@UNTETHER.tv