What We Do
For more than 25 years we have
delivered award winning
product brand innovation and design
solutions to grow revenue, market
share, brand equity, profit and return
of shareholder value.
What We Do
• Inspired Brand Graphics with Unique Structural Form
• Develop Brand Blueprint Architecture
• Develop Positioning
• Brand Strategy Development
• Structural Branding for Profit
• New Product Ideation and Product Development
• Build Product Packaging/Design/Application
• Competitive Research & Insight
• Business and Consumer Intelligence
Kraft Foods: Project Dumbo
“getting the big elephant off • Creative Development
The ground” • Social Media Strategy/Relationship Management
• New Product Incubator
• Media Research
• Integrated Media Planning
• Media Buying
Be Different. Be Innovative. Believe.
• Consumers are looking for new,
• Consumers are looking for the
emotional product they can love.
• Consumers are used to more choice.
• Consumers have higher expectations.
• Consumers need emotional pull to help
• Consumers want more ways to connect
with everything in their lives, including
Driving New Product Ideation/Innovation
• Pursue innovation & differentiation
• Deliver great inspirational design & structural
• Get into the lead and stay there
• Convey peak product performance
• Set high product expectations and standards
• Relentless focus on best quality standards
• Never let the consumer down
• Never, ever fail the reliability test
• Make it distinctive
• Make it ownable
Inventing Ideation. Reinventing Innovation.
• Received numerous industry new product
innovation, product package design and
merchandising innovation awards;
Consumer, Industrial, Hardware,
Electrical & Internet channels
• Been involved with specialty chemical products
• Drive the new product ideation development
process to accelerate the product to market
lifecycle. (55 new product SKU’s within 30 months)
• Developed a new "visual brand positioning"
architecture to inspire and direct new thinking
POPAI Merchandising &
• Establish criteria for "innovation relevance" and
Design Award marketability
Ideation/Innovation Opportunity Window
James Dyson, Founder & Chairman- Dyson
NOVOtrix.09 Ideation & Innovation Model
• Product portfolio brand
• New Product ideation and
• New product and
structural package design
opportunity modeling -
Re-inventing Time • New customized product
to market lifecycle
NOVOtrix.09 Ideation & Innovation Platform
• Brand Harvesting so products can be
removed from the product portfolio without
losing disproportionate franchise share or
• Able to be successfully reposition a brand
as it will be more cost-effective to launch a
new brand to reach a new customer set.
• Designed to propel a brand into new
markets with an advantage over competitors.
• Used as a firewall to protect other brands.
• Used to exploit channel opportunities.
• Strategically positioned and differentiated
through product perception platforms.
Idea Driven for 2029 & Beyond
- connect meaningfully with
“To have a great
- cut through the information
idea, have a lot
- grow integrated creative
Thomas A. Edison experiences
- convince people to commit
-make the world a better
Kinetoscope Light Bulb
Creating Passion Beyond Design
Over 25 years of award winning structural
package design and strategic brand
messaging development by;
Use of Color
Use of Symbolism
Use of Cultural trends
Use of Messaging
Package Design & Innovation
Consumer Forensic Integration
“Design is not just what it looks like and
feels like. Design is how it works.”
No Inspiration. No Innovation.
Inspiration is contagious. It is accessible to all.
And I believe, will accelerate us to a better
“You cannot do it all on inspiration, but without
different ideas you can’t be good at
The more, diverse experience you allow
yourself to think unusual things different
experiences you have you question you
look at things at different angles.
That’s when the ideas begin to flow and where
inspiration can be very significant.”
The next time is now.