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Imagineering is a design process by which an imaginative, dynamic and co-creative value proposition is used to enhance a brand's identity. ...

Imagineering is a design process by which an imaginative, dynamic and co-creative value proposition is used to enhance a brand's identity.

Within this presentation you can find out how Schiphol Airport has used the Imagineering approach to establish a more emotional relationship with all of its stakeholders - Meet the World!

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imagineering customer experience management branding airport experience co-creation hospitality

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