The Customer Journey Today Download white paper Sign up for newsletter I want to buy… Free trial Visit vendor’s website Read analyst report Attend webinar Open email Search tweets Random Acts of Marketing Ask peers Visit competitor’s website Ask boss Chat online with CS Google competitors Read blogs How do I decide?
Customer Engagement Platform The Sitecore Customer Engagement Platform enables customer-facing organizations in mid-tier and enterprise companies to engage in 1:1 conversationswith individual customers, across any channel, to move the conversation forward for real measurable results. New in Sitecore 6.5 Engagement Analytics Engagement Automation Experience Editing
Experience Editing Put the power of personalization into the hands of business users. Inline personalization Set personalization and content values at the item level Toggle between content variations and edit in context Preview user experiences on the page Personalize by profile cards and patterns Profiles and keys rolled up into easily understood profile cards with visual patterns Assign profile cards as guides for page editors Personalize by automation state Personalize web content by in engagement automation programs
Engagement Analytics Quickly understand exactly how effective your marketing is at engaging visitors. Balance quantity of traffic with quality Understand the quality of your traffic Balance traffic goals with actual engagement metrics One unifying KPI for all channels and campaigns Compare campaigns, traffic sources, keywords, all with a single metric Layer engagement value on top of visitor traffic Make better informed investment decisions Quickly understand what’s working and what isn’t Gain confidence in traffic reporting
Engagement Analytics Interactive dashboard Easily export to other formats Drill down to individual campaign, traffic sources, keywords, referring sites and more Choose any timeframe
Engagement Automation Proactively guide cross-channel conversations in a simple drag and drop flow. Engage where your audience chooses Stay in context when your audience crosses channels Proactively drive the conversation forward Deliver relevant content at the right time, in the right channel Deliver more relevant content, in context with the audience journey Harness insight from one channel to power the next Pre-integrated with CMS, email and analytics Cross-channel ready out of the box Customize to fit your unique business needs
Engagement Automation Drag & drop Pre-configured actions and conditions Time and event-based triggers Subscribe to page goals and actions Trigger emails, apply profiles, update CRM and more
With SitecoreCEP, Marketers can… Guide the prospect with contextual offers at exactly the right time Prompt their route with suggested next stops Coordinate their journey in an organized fashion Identify and overcome prospect interaction challenges Understand prospect experience at an individual and segment level Regularly test offers Target tests against segments to refine promotions Keep engagement dialog consistent across channels Pass highly qualified leads to sales
The intelligent website (front-end) Scenario: Dreamcoreis Sitecore’s annual user conference. Sitecore’smarketing team has a goal to fill all the seats, and they use the new functionality in the Engagement Release to engage Sitecore customers and partners to register for the event.