Sitecore multi channel approach

Sitecore enablingMulti-channel Customer Engagement
Eddy Lalou - ela@sitecore.netRegional Sales Manager BeLux
Johan Becue-jbe@sitecore.netSolution Architect

Company DNA
Globally organised and represented in 50+ countries
DK (1999), DE (2003), USA (2004), UKR (2004), UK (2005), NL, SWE, AUS (2008) , JP (2009) , DACH (2010)
10 yr Lifecycle : achieving a .NET platform for WCMS and Online Marketing
Partner and Sitecore Developer –Network
TheReference ; LBI Group ; Delaware Consulting ; Boondoggle ; Digipoint-Cegeka
Over 25.000 deployments worldwide
Sitecore’s sweet spot:
Usability
Dealing with Productivity challenges
Integrated Metrics Cockpit

Sitecore ’s nextpromisse

CEP , WHY ?

The Customer Journey Today
Download
white
paper
Sign up
for
newsletter
I want
to buy…
Free
trial
Visit
vendor’s
website
Read
analyst
report
Attend
webinar
Open
email
Search
tweets
Random Acts of Marketing
Ask
peers
Visit
competitor’s
website
Ask
boss
Chat
online
with CS
Google
competitors
Read
blogs
How do I
decide?

Marketing ExcellenceWhat’s the need ?

CEP , HOW ?

Customer Engagement Platform
The Sitecore Customer Engagement Platform enables customer-facing organizations in mid-tier and enterprise companies to engage in 1:1 conversationswith individual customers, across any channel, to move the conversation forward for real measurable results.
New in Sitecore 6.5
Engagement Analytics
Engagement Automation
Experience Editing

Experience Editing
Put the power of personalization into
the hands of business users.
Inline personalization
Set personalization and content values at the item level
Toggle between content variations and edit in context
Preview user experiences on the page
Personalize by profile cards and patterns
Profiles and keys rolled up into easily understood profile cards with visual patterns
Assign profile cards as guides for page editors
Personalize by automation state
Personalize web content by in engagement automation programs

Quickly understand exactly how effective your marketing is at engaging visitors.
Balance quantity of traffic with quality
Understand the quality of your traffic
Balance traffic goals with actual engagement metrics
One unifying KPI for all channels and campaigns
Compare campaigns, traffic sources, keywords, all with a single metric
Layer engagement value on top of visitor traffic
Make better informed investment decisions
Quickly understand what’s working and what isn’t
Gain confidence in traffic reporting

Engagement Value Points Accumulate Only at Transaction Points
Organic Search
125
25
Email “Whitepaper”
100
175
25
50
25
50
Webinar “7 Habits”
25
75
100
150
250
RegistrationQuote
Demo
25
50
100

Interactive dashboard
Easily export to other formats
Drill down to individual campaign, traffic sources, keywords, referring sites and more
Choose any timeframe

Proactively guide cross-channel conversations in a simple drag and drop flow.
Engage where your audience chooses
Stay in context when your audience crosses channels
Proactively drive the conversation forward
Deliver relevant content at the right time, in the right channel
Deliver more relevant content, in context with the audience journey
Harness insight from one channel to power the next
Pre-integrated with CMS, email and analytics
Cross-channel ready out of the box
Customize to fit your unique business needs

Drag & drop
Pre-configured actions and conditions
Time and event-based triggers
Subscribe to page goals and actions
Trigger emails, apply profiles, update CRM and more

CEP , ENABLING WHAT ?

With SitecoreCEP, Marketers can…
Guide the prospect with contextual offers at exactly the right time
Prompt their route with suggested next stops
Coordinate their journey in an organized fashion
Identify and overcome prospect interaction challenges
Understand prospect experience at an individual and segment level
Regularly test offers
Target tests against segments to refine promotions
Keep engagement dialog consistent across channels
Pass highly qualified leads to sales

Which Campaigns are most effective?

Which channels are most effective?

The intelligent website (front-end)
Scenario:
Dreamcoreis Sitecore’s annual user conference.
Sitecore’smarketing team has a goal to fill all the seats, and they use the new functionality in the Engagement Release to engage Sitecore customers and partners to register for the event.

Experience Editing
Profile Cards
Personalization

The intelligent website (back-end)
Review of an engagement plan
Design a simple plan using the canvas
Quantity vs Engagement value

Sitecore multi channel approach

by Rob Vandereycken on Jul 05, 2011

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Sitecore multi channel approach — Presentation Transcript