Ease, convenience, personalisationA Starbucks Card is the fastest, most convenient way to pay at Starbucks. And Starbucks Card Mobile is the perfect companion to your card. Your iPhone / iPod Touch will display a barcode that you use just like your card to make purchases at Starbucks. It’s fast. It’s easy. And it’s a revolution in mobile payment.With Starbucks Card Mobile, you can check your balance, reload your card with any major credit card or PayPal, view your transactions and conveniently track your Stars in the My Starbucks Rewards program.Features• Check your Starbucks Card balance• Reload your Starbucks Card with a major credit card or Pay Pal• View your transaction history• Pay with your iPhone or iPod Touch at in any of the 6,800+ company-operatedU.S. Starbucks stores and 1,000+ U.S. Starbucks Target locations.• Locate a mobile payment Starbucks near you.• Track your Stars in the My Starbucks Rewards program.
Visa trialsNFC – not for commerce?
This diagram of different user journeys is aimed at helping mobile site owners think through the options of where to best spend their time initially. Working on which pages will help you improve leads and sales the most for the least effort? Where are you most likely to find the quick wins?
+ Consumers lead, and expect+ Change mngt process – build consensus, unlock budget – win com advan+ Disruptive force – opportunity or threat TOWS?+ Train the indiv or the team? Mobile – great for your career
1. Mobile Marketing Priorities for 2013 Building mobile into your business strategy Rob Thurner Founding Partner Mobile Training Academy 29 Jan 2013