Guardian Retail presentation

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  • 1. Reaching your RetailProfessionals.
  • 2. You’re in good company…
  • 3. Why we work for you… • Over 2.2million monthly unique users. • Over 90,000 have the skills and experience to work within the retail sector. • Over 129,000 relevant CVs on our database. • 91% of guardianjobs users don’t use inretail.co.uk • 82% of guardianjobs users don’t use drapersjobs.co.uk • 78% of all jobs published on guardianjobs are filled by guardian candidates.Sources: Jobs site survey 2011, Comscore January 2012, NORAS 2011.
  • 4. How we perform for you.• Merchandising and Allocation roles: 147 views and 28 applications• Buying roles: 333 views and 52 applications• Retail Management: 194 views and 29 applications• Design roles: 244 views and 26 applications• Content roles: 352 views and 36 applications• Accountancy and Finance in retail roles: 213 views and 30 applications• IT in retail roles: 136 views and 39 applications• HR and Marketing roles in Retail: 145 views and 23 applications
  • 5. Jobsite Case studyI recently relocated to London from San Francisco California to recruit our first UK sales team for Yelp.co.uk.Recruiting in another country is very overwhelming but Im so happy we made the investment to advertise with The Guardian. I have posted our openings on every University site, Gumtree, and several other paid postings that are career focused.In the last month I have received more quality candidates from The Guardian posting than any other site. At first I was sceptical because of the cost and traditional nature of advertising with a newspaper company.Overall I have been very happy with the candidate flow and customer service the the Guardian provides!Alison Crawford - Head of Sales Recruiting for Yelp.co.uk
  • 6. Why extend the reach beyond job sites? Pro-active: 12% Re-active: 24% Passive: 48% of the UK Workforce (are not searching on job (are not actively planning, (actively search for jobs on sites but are planning to but would consider if the job sites) change a job) right job came up) Additional 22 million candidates (or 86% of people interested in new jobs do not look at job sites)Sources: DWP 2011, YouGov Survey on behalf of Plateau Systems, Mar 2011
  • 7. Online… 200+ External Publishers 150,000+ professional outside of the Guardian network members 6 million UK browsers of guardian select sites 24m UK browsers on guardian.co.uk 30m active UK members 2m jobseekers on Linkedin: 8m guardianjobs.co.uk active UK members Total AudienceSource: Comscore September 2011
  • 8. Don’t leave it to chance…Target your candidates’ online behaviour.
  • 9. Select networks
  • 10. In print…