Measuring Advertising Roi

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12-slide preso from DealerSourcing.com about new iPad-based advertising performance measurement program for car dealers.

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Measuring Advertising Roi

  1. 1. DealerSourcing.comMeasuring Advertising ROI
  2. 2. Sound Familiar?• You are the dealer principal of a large suburban auto dealership• You spend $40,000 each month on direct advertising• Print, radio, TV, outdoor, online - all of these advertising companies want your budget dollars• Theres no real data to support decision making, so you roll the dice...www.DealerSourcing.com
  3. 3. The Problem• The typical dealership spends $500,000 per year on direct advertising• Advertising companies can not prove how many cars they help sell• Dealers are not able to measure advertising ROI by ad source - so they cant optimize it!• Every other aspect of dealership operations can be scientifically measured and analyzed!www.DealerSourcing.com
  4. 4. Zero Moment of Truth / Google• Be visible where shoppers are shopping• The average auto shopper in the U.S. uses 18.2* sources during his/her research• Fish where the fish are! * Google / Shopper Sciences Zero Moment of Truth, U.S., April 2011www.DealerSourcing.com
  5. 5. Weve Solved the Mystery• DealerSourcing measures and reports ad source performance o Combines the latest technology with industry experience o Collects real-time, in-dealership customer ad source data, in the F&I office, via our proprietary iPad app o 95% Take Rate, thousands of surveys taken o Measures ad source performance o Generates monthly ad source reportswww.DealerSourcing.com
  6. 6. The Key Benefits• Youll know: o Which ad sources work o Which dont pay off o Which new ad sources you may want to consider (ZMOT)www.DealerSourcing.com
  7. 7. Working with Ad Agencies• Your digital Ad Agency needs this data• The DealerSourcing data will help them deliver better results for you• Share the data with them to refine and optimize ad planswww.DealerSourcing.com
  8. 8. Ongoing Service• You advertise every month• Measure the results every month• Even when you dont make changes in your ad plan, ad source performance changes...• Annual Programwww.DealerSourcing.com
  9. 9. iPad App SamplesActual dealership ad sourcing survey question and resultswww.DealerSourcing.com
  10. 10. iPad App SamplesActual dealership ad sourcing survey question and resultswww.DealerSourcing.com
  11. 11. iPad App SamplesActual dealership ad sourcing survey question and resultswww.DealerSourcing.com
  12. 12. iPad App SamplesActual dealership ad sourcing survey question and resultswww.DealerSourcing.com
  13. 13. Restating the Key Benefits• For the first time, youll have data supporting your decision making: o Which ad sources work o Which dont pay off o Which new ad sources you may want to consider (ZMOT)www.DealerSourcing.com
  14. 14. Getting Started• Enroll today - contact: o Rob Stoesser, V.P. Sales o 617-417-4496 o rob@dealersourcing.com o www.dealersourcing.comwww.DealerSourcing.com

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