12-slide preso from DealerSourcing.com about new iPad-based advertising performance measurement program for car dealers.

1. DealerSourcing.com
Measuring Advertising ROI

2. Sound Familiar?
• You are the dealer principal of a large suburban
auto dealership
• You spend $40,000 each month on direct
advertising
• Print, radio, TV, outdoor, online - all of these
advertising companies want your budget dollars
• There's no real data to support decision making,
so you roll the dice...
www.DealerSourcing.com

3. The Problem
• The typical dealership spends $500,000 per year
on direct advertising
• Advertising companies can not prove how many
cars they help sell
• Dealers are not able to measure advertising ROI
by ad source - so they can't optimize it!
• Every other aspect of dealership operations can be
scientifically measured and analyzed!
www.DealerSourcing.com

4. Zero Moment of Truth / Google
• Be visible where shoppers
are shopping
• The average auto shopper
in the U.S. uses 18.2*
sources during his/her
research
• Fish where the fish are!
* Google / Shopper Sciences Zero Moment of Truth, U.S., April 2011
www.DealerSourcing.com

5. We've Solved the Mystery
• DealerSourcing measures and reports ad source
performance
o Combines the latest technology with industry
experience
o Collects real-time, in-dealership customer ad source
data, in the F&I office, via our proprietary iPad app
o 95% Take Rate, thousands of surveys taken
o Measures ad source performance
o Generates monthly ad source reports
www.DealerSourcing.com

6. The Key Benefits
• You'll know:
o Which ad sources work
o Which don't pay off
o Which new ad sources you may want to
consider (ZMOT)
www.DealerSourcing.com

7. Working with Ad Agencies
• Your digital Ad Agency needs this data
• The DealerSourcing data will help them deliver
better results for you
• Share the data with them to refine and optimize ad
plans
www.DealerSourcing.com

8. Ongoing Service
• You advertise every month
• Measure the results every month
• Even when you don't make changes in your ad
plan, ad source performance changes...
• Annual Program
www.DealerSourcing.com

9. iPad App Samples
Actual dealership ad sourcing survey question and results
www.DealerSourcing.com

10. iPad App Samples
Actual dealership ad sourcing survey question and results
www.DealerSourcing.com

11. iPad App Samples
Actual dealership ad sourcing survey question and results
www.DealerSourcing.com

12. iPad App Samples
Actual dealership ad sourcing survey question and results
www.DealerSourcing.com

13. Restating the Key Benefits
• For the first time, you'll have data supporting your
decision making:
o Which ad sources work
o Which don't pay off
o Which new ad sources you may want to
consider (ZMOT)
www.DealerSourcing.com

14. Getting Started
• Enroll today - contact:
o Rob Stoesser, V.P. Sales
o 617-417-4496
o rob@dealersourcing.com
o www.dealersourcing.com
www.DealerSourcing.com