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What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
What's New in Ecommerce SEO -- Pubcon Vegas 2010
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What's New in Ecommerce SEO -- Pubcon Vegas 2010

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  • I attribute at least 50% of OUR online growth and sales
    to understanding how our customers use search engines.
    Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
    2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
  • I attribute at least 50% of OUR online growth and sales
    to understanding how our customers use search engines.
    Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
    2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
  • We spent hundreds of hours working on this thing: writing descriptions, and taking pictures, and re-designing a completely updated version of our dog-supply catalog. We printed 5000 copies, and mailed a catalog to every single former customer on our mailing list. I’m exhausted.
    And what happened? Nothing. We got virtually no response — in six months we took in about $5,000 in orders, which was nowhere near enough to offset our lost sales.
  • This shows the last 20 years worth of sales
    see here how the Web has completely ECLIPSED whatever the DOG STORE was doing.
    This is the biggest hit of my career.
    And this is where we are today. Will you look at that? PETSMART doesn’t even show up as a blip on the 20 year graph
    The worst thing that happened to us turned out to be the best thing EVER.
  • This shows the last 20 years worth of sales
    see here how the Web has completely ECLIPSED whatever the DOG STORE was doing.
    This is the biggest hit of my career.
    And this is where we are today. Will you look at that? PETSMART doesn’t even show up as a blip on the 20 year graph
    The worst thing that happened to us turned out to be the best thing EVER.
  • This shows the last 20 years worth of sales
    see here how the Web has completely ECLIPSED whatever the DOG STORE was doing.
    This is the biggest hit of my career.
    And this is where we are today. Will you look at that? PETSMART doesn’t even show up as a blip on the 20 year graph
    The worst thing that happened to us turned out to be the best thing EVER.
  • This shows the last 20 years worth of sales
    see here how the Web has completely ECLIPSED whatever the DOG STORE was doing.
    This is the biggest hit of my career.
    And this is where we are today. Will you look at that? PETSMART doesn’t even show up as a blip on the 20 year graph
    The worst thing that happened to us turned out to be the best thing EVER.
  • AND I know from my WEB ANALYTICS software that these phrases have generated
  • AND I know from my WEB ANALYTICS software that these phrases have generated
  • AND I know from my WEB ANALYTICS software that these phrases have generated
  • AND I know from my WEB ANALYTICS software that these phrases have generated
  • AND I know from my WEB ANALYTICS software that these phrases have generated
  • I attribute at least 50% of OUR online growth and sales
    to understanding how our customers use search engines.
    Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
    2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
  • I attribute at least 50% of OUR online growth and sales
    to understanding how our customers use search engines.
    Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
    2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
  • I attribute at least 50% of OUR online growth and sales
    to understanding how our customers use search engines.
    Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites!
    2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
  • Pick an engine (google)
    Know what keywords you want to rank for (ckwp)
  • For any given CKWP, there’s 1 page on YOUR web site that is the MRP
  • For any given CKWP, there’s 1 page on YOUR web site that is the MRP
  • Next when you link to this page, you want to use KEYWORDS you want to rank for in the text links
    I have this built into the Yahoo Store template
    LEFT -- NAV
    RIGHT -- THUMBNAIL
  • Next when you link to this page, you want to use KEYWORDS you want to rank for in the text links
    I have this built into the Yahoo Store template
    LEFT -- NAV
    RIGHT -- THUMBNAIL
  • For any given CKWP, there’s 1 page on YOUR web site that is the MRP
  • Create keyword rich content – talk more about content in a bit
    This is a STEVE SAYS snppet on the heater page –
    Steve talks about mild MS winters compared to places more like here. I think I need a dog house heater LAST NIGHT.
  • For any given CKWP, there’s 1 page on YOUR web site that is the MRP
  • Next when you link to this page, you want to use KEYWORDS you want to rank for in the text links
    I have this built into the Yahoo Store template
    LEFT -- NAV
    RIGHT -- THUMBNAIL
  • Next when you link to this page, you want to use KEYWORDS you want to rank for in the text links
    I have this built into the Yahoo Store template
    LEFT -- NAV
    RIGHT -- THUMBNAIL
  • For any given CKWP, there’s 1 page on YOUR web site that is the MRP
  • For any given CKWP, there’s 1 page on YOUR web site that is the MRP
  • 222,000 web pages in the whole wide world -- and we’re number 1 for DOG HOUSE HEATER. Go figure.
  • Transcript

    • 1. SEO for Retailers Rob Snell robsnell.com
    • 2. SEO
    • 3. When folks are searching to buy what you sell… Can they find you?
    • 4. Kitchen table
    • 5. homepage
    • 6. Yahoo! Store: Before & After
    • 7. Yahoo! Store: Before & After
    • 8. Yahoo! Store: Before & After
    • 9. Yahoo! Store: Before & After
    • 10. $10,354,767.23 additional sales
    • 11. MAYDAY
    • 12. Prioritize seo pages based on REVENUE
    • 13. 20,000 store pages yesterday
    • 14. 4500site:mydomain.com yesterday or there ‘bouts
    • 15. 2800 entry pages last 30 days from GOOG
    • 16. 575 pageswith $$$ last 30 days from GOOG
    • 17. 100 71% of $$$$$ last 30 days from GOOG
    • 18. serps
    • 19. Search enginesGoogle graph here
    • 20. Search enginesGoogle graph here
    • 21. 90% organic traffic from PAGE 1
    • 22. google.com/products site:yourdomain.com
    • 23. November 3
    • 24. November 4
    • 25. Instant
    • 26. dog house heater
    • 27. Keywords are changing
    • 28. 2009 2010
    • 29. Google INSTANT
    • 30. Now what?
    • 31. See what everyone else sees…
    • 32. dog training collars
    • 33. Example: Personalized SERPS HEY I'm #1
    • 34. Safari for Mac or Windows
    • 35. Reset Safari
    • 36. dog training collars
    • 37. Clean browser
    • 38. You are the expert
    • 39. Redneck SEO 101
    • 40. Pick a KEYWORD
    • 41. Dog House Heater
    • 42. Pick your store's most relevant PAGE
    • 43. Put the keyword in the TITLE
    • 44. <title> Dog House Heaters, Kennel Heater Accessories, & Dog Crate Heaters. </title>
    • 45. <TITLE> is the most important on-page SEO element
    • 46. Put keyword in BODY TEXT
    • 47. Put keyword in LINKS to page
    • 48. <a href="heaters.html">Dog House Heaters, Kennel Heater Accessories, & Dog Crate Heaters </a> LINK TEXT is most important off-page SEO element
    • 49. Get MORE links!
    • 50. Link:URL
    • 51. Check your RANKINGS
    • 52. You are the expert
    • 53. A D V E R T I S E M E N T Come to my solo session E-commerce SEO WEDNESDAY 11:30
    • 54. 2011 ecommerce seminars get on my list: info@ystore.com
    • 55. more info / free stuff: RobSnell.com

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