… Rob Snell [email_address] Customer Engagement: 5 Things I’ve Learned about Email Marketing

5 things I’ve learned from email marketing

It’s all about the offer

relevant

compelling

relevant compelling

E mail works

E mail works

E mail works

E mail works

More relevant offers convert better

Is this REALLY for me?

“ I really hope you don’t think I’m gonna wear that…”

Bucket customers as best you can

Customers with dogs

Customers with hunting dogs ?

Customers with hunting dogs ?

Customers with hunting retrievers ?

Customers with hunting retrievers who have more than 12 dogs , drive a Ford F-250 , and wear Carharts 24/7

5000 magic bucket

When it’s easy, it gets done

Content comes from product

Content comes from product

Content comes from product

Content comes from product

RTML email-builder templates

People buy from people

Always keep score

50,000 emails sent

open rate 24.3 % (unique opens to sent emails)

12,150 opened / read

click-thru rate 7.17 % (unique clicks to sent emails)

3,580 to landing page

conversion rate 2.89 % (% of email clickers who convert)

100 orders

5 Things I’ve Learned: It’s all about the offer Relevant offers convert Bucket as best you can Make it easy, & it gets done Keep score: Track results

It’s all about the offer

Relevant offers convert

Bucket as best you can

Make it easy, & it gets done

Keep score: Track results

my email list info @ystore.com

… Rob Snell [email_address] Customer Engagement: 5 Things I’ve Learned about Email Marketing