Yahoo! Store MILLION DOLLAR Sales Increase

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Yahoo! Store MILLION DOLLAR Sales Increase

  1. 1. … My 2008 Yahoo! Store Million Dollar Sales Increase (This worked for me. Your mileage may vary.)
  2. 2. (These are real Yahoo! Store numbers, and no, I’m not telling the store name)
  3. 3. … 2008 sales are up $1,417,339.71 2008 vs. 2007 online sales
  4. 4. … $118,111.64 average 2008 monthly sales increase
  5. 5. … $27,256.53 average 2008 weekly sales increase
  6. 6. … $3,883.12 Average 2008 daily sales increase
  7. 7. How?
  8. 8. 17
  9. 9. Make sure you’re in this for the money
  10. 10. 16
  11. 11. You’ll never really know what she wants until you ask!
  12. 12. 15
  13. 13. Put your money where your mouth is Support the groups your customers support
  14. 14. 14
  15. 15. Fix what’s broke
  16. 16. If it ain’t broke, break it…
  17. 17. Not testing? You’re failing
  18. 18. 13
  19. 19. Don’t copy the other guy’s homework ( unless he’s the valedictorian)
  20. 20. “ What would JBezos do?”
  21. 21. 12
  22. 22. Bitch better have my backlinks Make vendors link to you!
  23. 23. 11
  24. 24. Constantly capture killer content
  25. 25. Steal new vendor content … and fast (before somebody else does!)
  26. 26. 10
  27. 27. Fish with the right bait
  28. 28. “ Hey! That’s exactly what I’m looking for!”
  29. 29. 9
  30. 30. Shoot off your big mouth! Blogs build traffic and get links
  31. 31. “ If you can’t say something nice…”
  32. 32. “… come over here and sit by me…”
  33. 33. Give folks more product information than ANYONE
  34. 34. 8
  35. 35. Enough talk about you, now let’s talk about me…
  36. 36. 7
  37. 37. Make sure buying is a “no-lose” proposition
  38. 38. 6
  39. 39. Ask and ye shall receive ask for orders, links, testimonials, free goods, better discounts, free tickets
  40. 40. Cheesy pick-up lines convert calls to action, if you don’t ask, you don’t get
  41. 41. 5
  42. 42. Look, it ain’t bragging if you can do it
  43. 43. (But you better be able to back that up when they buy!)
  44. 44. 4
  45. 45. Always get the digits
  46. 46. “ You can’t steal the other guy’s girlfriend if you can’t call her after the party”
  47. 47. 3
  48. 48. Always have a better offer
  49. 49. 2
  50. 50. Make money on every sale
  51. 51. “ Know when to hold ‘em, know when to fold ‘em”
  52. 52. 1
  53. 53. My best one:
  54. 54. Seriously
  55. 55. Tell folks what to buy …
  56. 56. That’s it…
  57. 57. Buyers’ guides = 50% higher conversion
  58. 58. E-commerce? It’s a jungle out there… <ul><li>Show your expertise </li></ul><ul><li>Express your opinions </li></ul><ul><li>Maximize SEO/SEM </li></ul><ul><li>Spoil your customers </li></ul>Rob Snell [email_address] PUBCON 2009 Alligator, LA

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