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Yahoo! Store MILLION DOLLAR Sales Increase
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Yahoo! Store MILLION DOLLAR Sales Increase

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  • 1. … My 2008 Yahoo! Store Million Dollar Sales Increase (This worked for me. Your mileage may vary.)
  • 2. (These are real Yahoo! Store numbers, and no, I’m not telling the store name)
  • 3. … 2008 sales are up $1,417,339.71 2008 vs. 2007 online sales
  • 4. … $118,111.64 average 2008 monthly sales increase
  • 5. … $27,256.53 average 2008 weekly sales increase
  • 6. … $3,883.12 Average 2008 daily sales increase
  • 7. How?
  • 8. 17
  • 9. Make sure you’re in this for the money
  • 10. 16
  • 11. You’ll never really know what she wants until you ask!
  • 12. 15
  • 13. Put your money where your mouth is Support the groups your customers support
  • 14. 14
  • 15. Fix what’s broke
  • 16. If it ain’t broke, break it…
  • 17. Not testing? You’re failing
  • 18. 13
  • 19. Don’t copy the other guy’s homework ( unless he’s the valedictorian)
  • 20. “ What would JBezos do?”
  • 21. 12
  • 22. Bitch better have my backlinks Make vendors link to you!
  • 23. 11
  • 24. Constantly capture killer content
  • 25. Steal new vendor content … and fast (before somebody else does!)
  • 26. 10
  • 27. Fish with the right bait
  • 28. “ Hey! That’s exactly what I’m looking for!”
  • 29. 9
  • 30. Shoot off your big mouth! Blogs build traffic and get links
  • 31. “ If you can’t say something nice…”
  • 32. “… come over here and sit by me…”
  • 33. Give folks more product information than ANYONE
  • 34. 8
  • 35. Enough talk about you, now let’s talk about me…
  • 36. 7
  • 37. Make sure buying is a “no-lose” proposition
  • 38. 6
  • 39. Ask and ye shall receive ask for orders, links, testimonials, free goods, better discounts, free tickets
  • 40. Cheesy pick-up lines convert calls to action, if you don’t ask, you don’t get
  • 41. 5
  • 42. Look, it ain’t bragging if you can do it
  • 43. (But you better be able to back that up when they buy!)
  • 44. 4
  • 45. Always get the digits
  • 46. “ You can’t steal the other guy’s girlfriend if you can’t call her after the party”
  • 47. 3
  • 48. Always have a better offer
  • 49. 2
  • 50. Make money on every sale
  • 51. “ Know when to hold ‘em, know when to fold ‘em”
  • 52. 1
  • 53. My best one:
  • 54. Seriously
  • 55. Tell folks what to buy …
  • 56. That’s it…
  • 57. Buyers’ guides = 50% higher conversion
  • 58. E-commerce? It’s a jungle out there…
    • Show your expertise
    • Express your opinions
    • Maximize SEO/SEM
    • Spoil your customers
    Rob Snell [email_address] PUBCON 2009 Alligator, LA