… My 2008 Yahoo! Store Million Dollar Sales Increase (This worked for me. Your mileage may vary.)

(These are real Yahoo! Store numbers, and no, I’m not telling the store name)

… 2008 sales are up $1,417,339.71 2008 vs. 2007 online sales

… $118,111.64 average 2008 monthly sales increase

… $27,256.53 average 2008 weekly sales increase

… $3,883.12 Average 2008 daily sales increase

How?

17

Make sure you’re in this for the money

16

You’ll never really know what she wants until you ask!

15

Put your money where your mouth is Support the groups your customers support

14

Fix what’s broke

If it ain’t broke, break it…

Not testing? You’re failing

13

Don’t copy the other guy’s homework ( unless he’s the valedictorian)

“ What would JBezos do?”

12

Bitch better have my backlinks Make vendors link to you!

11

Constantly capture killer content

Steal new vendor content … and fast (before somebody else does!)

10

Fish with the right bait

“ Hey! That’s exactly what I’m looking for!”

9

Shoot off your big mouth! Blogs build traffic and get links

“ If you can’t say something nice…”

“… come over here and sit by me…”

Give folks more product information than ANYONE

8

Enough talk about you, now let’s talk about me…

7

Make sure buying is a “no-lose” proposition

6

Ask and ye shall receive ask for orders, links, testimonials, free goods, better discounts, free tickets

Cheesy pick-up lines convert calls to action, if you don’t ask, you don’t get

5

Look, it ain’t bragging if you can do it

(But you better be able to back that up when they buy!)

4

Always get the digits

“ You can’t steal the other guy’s girlfriend if you can’t call her after the party”

3

Always have a better offer

2

Make money on every sale

“ Know when to hold ‘em, know when to fold ‘em”

1

My best one:

Seriously

Tell folks what to buy …

That’s it…

Buyers’ guides = 50% higher conversion

E-commerce? It’s a jungle out there… Show your expertise Express your opinions Maximize SEO/SEM Spoil your customers Rob Snell [email_address] PUBCON 2009 Alligator, LA

Show your expertise

Express your opinions

Maximize SEO/SEM

Spoil your customers