Got 10 Minutes? Get 10 Million Reasons to be Real!

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  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.

Transcript

  • 1. $10,000,000 ROB SNELL robsnell.com Reasons to be Real
  • 2. Kitchen table
  • 3. Old school folks on WWW
  • 4.  
  • 5.  
  • 6. Web Sales Before 1997 2004 2010
  • 7. 2004
  • 8. What’s wrong with our store? We need to have a “conversation”
  • 9. dogs
  • 10. hunting
  • 11. One big change
  • 12.  
  • 13. homepage
  • 14. Web Sales Before 1997 2004 2010
  • 15. Web Sales After 1997 2004 2010
  • 16. Web Sales Actual Lift 1997 2004 2010 $10 million
  • 17. $10,354,767.23 additional sales
  • 18. Need to communicate 3 things:
  • 19. Steve Snell is a dog training supplies expert.
  • 20. This product is what you should buy.
  • 21. Please buy it from us.
  • 22.  
  • 23. 1
  • 24. Steve Snell is a dog training supplies expert.
  • 25. pic Establish authority .
  • 26. Steve’s been doing this for a while
  • 27.  
  • 28. pic
  • 29. Steve has 16 dogs
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36. Example
  • 37. Steve knows hunting
  • 38. gear
  • 39.  
  • 40. PIC: Better in the field
  • 41. PIC: Better in the field
  • 42.  
  • 43. 2
  • 44. This product is what you should buy.
  • 45. Steve knows dog training gear
  • 46.  
  • 47. “ I have tried at least 50 or 60 new systems over the last 11 years…”
  • 48. Recommend products that solve customers’ problems “ Tired of losing your dog? Buy this tracking collar!” :
  • 49. Tell folks what to buy w/ buyers’ guides
  • 50.  
  • 51. Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page
  • 52. Express your opinions with product reviews
  • 53. Example Review
  • 54. Endorse the products that you use
  • 55. “ So cool it is now the only training collar I will use on my bird dogs and retrievers.”
  • 56. 3
  • 57. Please buy it from us.
  • 58. Be price competitive
  • 59.  
  • 60. Put a face with your name on your store !
  • 61.  
  • 62. People buy from people Be personal…
  • 63. Tell folks why they should pick you!
  • 64.  
  • 65. Tell folks there’s no risk shopping with you
  • 66.  
  • 67. Get answers to your questions, fast
  • 68.  
  • 69. “ Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time! ”
  • 70.  
  • 71. Web Sales Actual Lift 1997 2004 2010 $10 million
  • 72. Find your Steve
  • 73. Guy: How can I stop my barking dog? Steve: I love my bark limiter! It works! Buy one!
  • 74.  
  • 75. get on my list: [email_address]
  • 76. more info / free stuff: RobSnell.com