0
$10,000,000 ROB SNELL robsnell.com Reasons to be Real
Kitchen table
Old school folks on WWW
 
 
Web Sales   Before 1997  2004  2010
2004
What’s wrong with our store? We need to have a “conversation”
dogs
hunting
One big  change
 
homepage
Web Sales   Before 1997  2004  2010
Web Sales   After 1997  2004  2010
Web Sales   Actual Lift 1997  2004  2010 $10 million
$10,354,767.23 additional  sales
Need to communicate 3 things:
Steve Snell  is a  dog training supplies  expert.
This product   is what you  should  buy.
Please  buy  it from   us.
 
1
Steve Snell  is a  dog training supplies  expert.
pic Establish  authority .
Steve’s been  doing this for  a while
 
pic
Steve has  16 dogs
 
 
 
 
 
 
Example
Steve knows  hunting
gear
 
PIC: Better  in the field
PIC: Better  in the field
 
2
This product   is what you  should  buy.
Steve knows dog training gear
 
“ I have tried at least 50 or 60 new systems over the last 11 years…”
Recommend products that solve customers’  problems   “ Tired of losing your dog? Buy this tracking collar!” :
Tell folks  what to buy w/ buyers’ guides
 
Buyers’ guides  50%   higher   conversion rate Visitors entering on  than visitors who enter on a section / category page
Express your  opinions  with product reviews
Example Review
Endorse  the products  that  you use
“ So cool it is now  the   only  training collar I will use  on my bird dogs and retrievers.”
3
Please buy it  from us.
Be  price competitive
 
Put a  face  with your  name  on your store !
 
People buy from people  Be personal…
Tell folks  why  they should pick  you!
 
Tell folks  there’s no risk shopping with you
 
Get answers to your questions, fast
 
“ Customer service at Gun Dog Supply is excellent!  If you shop anywhere else, you are wasting your time! ”
 
Web Sales   Actual Lift 1997  2004  2010 $10 million
Find  your  Steve
Guy:  How can I stop my barking dog?  Steve:  I love my bark  limiter! It works! Buy one!
 
get on my list: [email_address]
more info / free stuff:   RobSnell.com
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Got 10 Minutes? Get 10 Million Reasons to be Real!

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  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • Transcript of "Got 10 Minutes? Get 10 Million Reasons to be Real!"

    1. 1. $10,000,000 ROB SNELL robsnell.com Reasons to be Real
    2. 2. Kitchen table
    3. 3. Old school folks on WWW
    4. 6. Web Sales Before 1997 2004 2010
    5. 7. 2004
    6. 8. What’s wrong with our store? We need to have a “conversation”
    7. 9. dogs
    8. 10. hunting
    9. 11. One big change
    10. 13. homepage
    11. 14. Web Sales Before 1997 2004 2010
    12. 15. Web Sales After 1997 2004 2010
    13. 16. Web Sales Actual Lift 1997 2004 2010 $10 million
    14. 17. $10,354,767.23 additional sales
    15. 18. Need to communicate 3 things:
    16. 19. Steve Snell is a dog training supplies expert.
    17. 20. This product is what you should buy.
    18. 21. Please buy it from us.
    19. 23. 1
    20. 24. Steve Snell is a dog training supplies expert.
    21. 25. pic Establish authority .
    22. 26. Steve’s been doing this for a while
    23. 28. pic
    24. 29. Steve has 16 dogs
    25. 36. Example
    26. 37. Steve knows hunting
    27. 38. gear
    28. 40. PIC: Better in the field
    29. 41. PIC: Better in the field
    30. 43. 2
    31. 44. This product is what you should buy.
    32. 45. Steve knows dog training gear
    33. 47. “ I have tried at least 50 or 60 new systems over the last 11 years…”
    34. 48. Recommend products that solve customers’ problems “ Tired of losing your dog? Buy this tracking collar!” :
    35. 49. Tell folks what to buy w/ buyers’ guides
    36. 51. Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page
    37. 52. Express your opinions with product reviews
    38. 53. Example Review
    39. 54. Endorse the products that you use
    40. 55. “ So cool it is now the only training collar I will use on my bird dogs and retrievers.”
    41. 56. 3
    42. 57. Please buy it from us.
    43. 58. Be price competitive
    44. 60. Put a face with your name on your store !
    45. 62. People buy from people Be personal…
    46. 63. Tell folks why they should pick you!
    47. 65. Tell folks there’s no risk shopping with you
    48. 67. Get answers to your questions, fast
    49. 69. “ Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time! ”
    50. 71. Web Sales Actual Lift 1997 2004 2010 $10 million
    51. 72. Find your Steve
    52. 73. Guy: How can I stop my barking dog? Steve: I love my bark limiter! It works! Buy one!
    53. 75. get on my list: [email_address]
    54. 76. more info / free stuff: RobSnell.com
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