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    Chicago Chicago Presentation Transcript

    •  
    • … Ecommerce Site Optimization Rob Snell SNELL BROS. [email_address] “ Pimp Your Products, Sell More Stuff”
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    • 1 change increased conversion rate 20%
    • We got a spokesmodel…
    • Hunt
    •  
    • tell stories
    • how to pimp your products
    • > seo keywords
    • Garmin product text
    • Garmin review
    • NYT article
    • NYT Web article with link
    • > your product image
    • > Box copy
    • > owners manuals
    • > extract flash
    • gds section
    • gds product
    • Pimpin’ ain’t easy…
      • Be an expert
      • Express opinions
      • Tell folks what to buy
      • Provide more info
    • … Ecommerce Site Optimization Rob Snell SNELL BROS. [email_address] “ Pimp Your Products, Sell More Stuff”