Chicago
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Chicago Presentation Transcript

  • 1.  
  • 2. … Ecommerce Site Optimization Rob Snell SNELL BROS. [email_address] “ Pimp Your Products, Sell More Stuff”
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. 1 change increased conversion rate 20%
  • 13. We got a spokesmodel…
  • 14. Hunt
  • 15.  
  • 16. tell stories
  • 17. how to pimp your products
  • 18. > seo keywords
  • 19. Garmin product text
  • 20. Garmin review
  • 21. NYT article
  • 22. NYT Web article with link
  • 23. > your product image
  • 24. > Box copy
  • 25. > owners manuals
  • 26. > extract flash
  • 27. gds section
  • 28. gds product
  • 29. …
  • 30. Pimpin’ ain’t easy…
    • Be an expert
    • Express opinions
    • Tell folks what to buy
    • Provide more info
  • 31. … Ecommerce Site Optimization Rob Snell SNELL BROS. [email_address] “ Pimp Your Products, Sell More Stuff”