3 Of 3 Shopping Engine Success For Yahoo! Stores Webinar

Shopping Engine Success for Yahoo! Stores (PART 3)
Presented by
with guest Rob Snell

Shopping Engine Results Explained
What it looks like

Search Engine Results Page Explained

Product Results View

Normalized Product View

Data Feed Optimization
The Juicy Stuff!

Data Feed Optimization Tips
Testing Product Titles
Proper spelling and punctuation. Don’t use all CAPS!
Include product “type”

Testing Product Titles (cont)
Include brand, color, size, and gender

More Attributes = Better Results
Submit more than just required fields.
Include UPC, model number, custom attributes.
Keywords field isn’t that relevant on Google Shopping.
Categorization is your friend
Each engine has a different taxonomy

Categorization is your friend
Each engine has a different taxonomy
Ensure proper placement of all your products

No feed is created equal
Don’t use the same file for every engine!
Catalog.xml file doesn’t have everything engines want
It’s missing Manufacturer, model number, UPC and more!
Remember Google requiring the condition field fiasco?

Question & Answer

Conclusion
Ryan Douglas – ryan@singlefeed.com
Brian Smith – brian@singlefeed.com
www.singlefeed.com
www.loveyourfeed.com
www.comparisonengines.com

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3 Of 3 Shopping Engine Success For Yahoo! Stores Webinar

by Rob Snell on Jan 28, 2010

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3 Of 3 Shopping Engine Success For Yahoo! Stores Webinar — Webinar Transcript