10 Minutes: 10 Million Reasons to be Real
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10 Minutes: 10 Million Reasons to be Real

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Find your Steve.

Find your Steve.

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  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.

10 Minutes: 10 Million Reasons to be Real 10 Minutes: 10 Million Reasons to be Real Presentation Transcript

  • $10,000,000 ROB SNELL robsnell.com Reasons to be Real
  • Kitchen table
  • Old school folks on WWW
  •  
  •  
  • Web Sales Before 1997 2004 2010
  • 2004
  • What’s wrong with our store? We need to have a “conversation”
  • dogs
  • hunting
  • One big change
  •  
  • homepage
  • Web Sales Before 1997 2004 2010
  • Web Sales After 1997 2004 2010
  • Web Sales Actual Lift 1997 2004 2010 $10 million
  • $10,354,767.23 additional sales
  • Need to communicate 3 things:
  • Steve Snell is a dog training supplies expert.
  • This product is what you should buy.
  • Please buy it from us.
  •  
  • 1
  • Steve Snell is a dog training supplies expert.
  • pic Establish authority .
  • Steve’s been doing this for a while
  •  
  • pic
  • Steve has 16 dogs
  •  
  •  
  •  
  •  
  •  
  •  
  • Example
  • Steve knows hunting
  • gear
  •  
  • PIC: Better in the field
  • PIC: Better in the field
  •  
  • 2
  • This product is what you should buy.
  • Steve knows dog training gear
  •  
  • “ I have tried at least 50 or 60 new systems over the last 11 years…”
  • Recommend products that solve customers’ problems “ Tired of losing your dog? Buy this tracking collar!” :
  • Tell folks what to buy w/ buyers’ guides
  •  
  • Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page
  • Express your opinions with product reviews
  • Example Review
  • Endorse the products that you use
  • “ So cool it is now the only training collar I will use on my bird dogs and retrievers.”
  • 3
  • Please buy it from us.
  • Be price competitive
  •  
  • Put a face with your name on your store !
  •  
  • People buy from people Be personal…
  • Tell folks why they should pick you!
  •  
  • Tell folks there’s no risk shopping with you
  •  
  • Get answers to your questions, fast
  •  
  • “ Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time! ”
  •  
  • Web Sales Actual Lift 1997 2004 2010 $10 million
  • Find your Steve
  • Guy: How can I stop my barking dog? Steve: I love my bark limiter! It works! Buy one!
  •  
  • get on my list: [email_address]
  • more info / free stuff: RobSnell.com