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Emily Connected
Emily Connected
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Emily Connected

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Robert Hart-Fletcher carried out research funded by the Department for Education into how children behave in online communities . Emily is a representative UK member of KidsOKOnline's SuperClubsPLUS …

Robert Hart-Fletcher carried out research funded by the Department for Education into how children behave in online communities . Emily is a representative UK member of KidsOKOnline's SuperClubsPLUS online learning community (now run under license by IMA in Australia). Robert presents an in-depth study into this typical 10-year old's online life.

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    • 1. Learner Voice Research KidsOKOnline Emily Connected Robert Hart-Fletcher, Director of Research © Copyright 2007 Intuitive Media Research Services 1
    • 2. Emily Connected: H. sapiens continuus Before Pioneer 10/11 plaques, 1972/73 Carl Sagan’s message to ET Humans are disconnected! But Sagan didn’t know about Emily Sanderson and her friends...Learner Voice Research © Copyright 2011 Kids OK Online Limited 2
    • 3. Emily Connected: H. sapiens continuusLearner Voice Research Emily Sanderson is not the subject’s real name © Copyright 2011 Kids OK Online Limited 3
    • 4. Emily Connected: H. sapiens continuusLearner Voice Research Emily Sanderson is not the subject’s real name © Copyright 2011 Kids OK Online Limited 3
    • 5. Emily Connected: H. sapiens continuus Introducing... Emily Sanderson, 10 years old aka. Emily Connected One little girl in 200,000 Representative of SuperClubsPLUS & GoldStarCafe membersLearner Voice Research and... Subject of KOKO research into... H. sapiens continuus - the Connected Ape Emily Sanderson is not the subject’s real name © Copyright 2011 Kids OK Online Limited 3
    • 6. The Research: How is intensive online and mobile human connectivity affecting children’s lives – their educational and social development?Learner Voice Research Emily Sanderson and her friends © Copyright 2011 Kids OK Online Limited 4
    • 7. Emily Connected: H. sapiens continuus Research base Based on research with DCSF, Becta & Ipsos Mori in 2006 & 2007 Updated in September 2011 Children in SuperClubsPLUS (primary) and GoldStarCafe (secondary) Over 200,000 rigorously authenticated children from 13,000+ UK classrooms. Emily Demographics: broadly representative ofLearner Voice Research UK population in gender, ethnicity, religion, location – Ipsos Mori © Copyright 2011 Kids OK Online Limited 5
    • 8. Learner Voice Research The Learners SuperClubsPLUS.com – social learning network for primary © Copyright 2011 Kids OK Online Limited 6
    • 9. The Learners 12Learner Voice Research GoldStarCafe.net– social learning network for secondary © Copyright 2011 Kids OK Online Limited 7
    • 10. Emily Connected: H. sapiens continuus Research methods System usage logs (x200,000+) Surveys of members (x12,000+) Auto-profiling (x82 learners) In-depth profiling & personas (x5) Online focus groups Emily Now we focus on the Emily SandersonLearner Voice Research persona © Copyright 2011 Kids OK Online Limited 8
    • 11. Research: How is Emily equipped and connected?Learner Voice Research © Copyright 2011 Kids OK Online Limited 9
    • 12. Emily Connected: H. sapiens continuus Emily is connected Like 61% of the sample she has a home PC (15% have Macs) She owns a mobile phone (76%) a Nintendo DS (24%) and a PSP (16%) EmilyLearner Voice Research © Copyright 2011 Kids OK Online Limited 10
    • 13. Emily Connected: H. sapiens continuus Emily is connected She uses the Internet on her mobile phone (36%) Like 42% of mobile connected members she uses her mobile to access SuperClubsPLUS... Mostly to email her friends, join in forums and hot seats, keep up with the Emily Get Active sports club and edit her home pages.Learner Voice Research © Copyright 2011 Kids OK Online Limited 11
    • 14. Research: How is Emily’s life different online?Learner Voice Research © Copyright 2011 Kids OK Online Limited 12
    • 15. Emily Connected: H. sapiens continuus “Slow” at school. Emily is in year 6 at a 400-pupil primary school. “ I like school because I get new friends and a good education. ” Emily says (like only 5% of her online community) she prefers to do easier work and at a slower pace than other kids in class.Learner Voice Research © Copyright 2011 Kids OK Online Limited 13
    • 16. Emily Connected: H. sapiens continuus Hurricane Emily online In her online community Emily is exceptionally productive and communicative. Active in the SuperClubsPLUS community for 15 months. Makes 90 visits a month, 3 visits a day.Learner Voice Research © Copyright 2011 Kids OK Online Limited 14
    • 17. Research: When does Emily connect?Learner Voice Research © Copyright 2011 Kids OK Online Limited 15
    • 18. Emily Connected: H. sapiens continuus Mildly connected at school Emily is mildly active on school computers during the day, apart from Wednesday mornings when her class gets a session in the school computer suite.Learner Voice Research © Copyright 2011 Kids OK Online Limited 16
    • 19. Emily Connected: H. sapiens continuus Intensely connected at home Most of Emily’s activity is at home. She quickly checks her emails before school. Most active in the evenings (4-8 pm) Very active at weekend (9-12 am, 5-8 pm)Learner Voice Research © Copyright 2011 Kids OK Online Limited 17
    • 20. Research: How productive and effective is she online?Learner Voice Research © Copyright 2011 Kids OK Online Limited 18
    • 21. Emily Connected: H. sapiens continuus Publishing Dedicated personal website developer To populate her 4 home pages, Emily has sourced, prepared, uploaded and published 32 images and 15 icons. She has edited her home pages 4,180 times, with 279 updates per month or 9 per day. Contributes her content to herLearner Voice Research school’s site in SuperClubsPLUS. © Copyright 2011 Kids OK Online Limited 19
    • 22. Emily Connected: H. sapiens continuus Publishing Emily has created her own online club - a Web Ring called “BIRMINGHAM CITY ARE THE BEST!!” She is clearly a football fan, since she has joined another Web Ring: “ENGLAND ARE THE BEST!”Learner Voice Research © Copyright 2011 Kids OK Online Limited 20
    • 23. Emily Connected: H. sapiens continuus Publishing Emily had an exceptional 6,268 visits to her main home page. Digital guest-book is signed by 544 visitors who left positive comments.Learner Voice Research © Copyright 2011 Kids OK Online Limited 21
    • 24. Research: How does Emily engage others in her interests?Learner Voice Research © Copyright 2011 Kids OK Online Limited 22
    • 25. Emily Connected: H. sapiens continuus Online Interests Emily’s home pages and webrings, are dedicated to her favourite football teams. She announces upcoming games, writes reviews and publishes results of recent games: “England had a ok World Cup. They got to the quarter finals while playing Porgutal.0-0 Game so a bad penaltyLearner Voice Research shoot out which never gives us wins. Hargreeves had a brilliant World Cup while Cristono Ronaldo scored his penalty to put England out of the World Cup” © Copyright 2011 Kids OK Online Limited 23
    • 26. Emily Connected: H. sapiens continuus Online Interests Emily’s email conversations focus on: football getting ideas on how to improve her home pages engaging other children in making their own clubs. “Me and Charley Have Made A ClubLearner Voice Research Called B.L.C-Big Live Chat Club. Im Doing The Members And Charleys Doing Home P’s. Would You Like To Do The Compos And Games ?” © Copyright 2011 Kids OK Online Limited 24
    • 27. Emily Connected: H. sapiens continuus Engaging friends Emily has a strong online relationship with Erin, from Belfast and Jennifer from Scotland. They talk about football. “Erin you came over here cus we rule ? why else! when was the last time ireland got in a eruro or world cup ?”Learner Voice Research © Copyright 2011 Kids OK Online Limited 25
    • 28. Emily Connected: H. sapiens continuus Engaging friends Emily is very appreciative of other children’s efforts, as she shows in these encouraging messages to Caitlin and Catherine: “awwwah your site is brill for only yr.3, luv emily x”Learner Voice Research “So Your Keeping Your Project Page! I Think Its The Best Ever” © Copyright 2011 Kids OK Online Limited 26
    • 29. Research: Does Emily enjoy publishing?Learner Voice Research © Copyright 2011 Kids OK Online Limited 27
    • 30. Emily Connected: H. sapiens continuus Publishing At home, Emily likes to create her own images, photos and animations (e.g. icons) and send interesting site links to friends. In SuperClubsPLUS she says she likes to make and share content... "on my Project Pages, on my Home Pages. I post Ideas and Stuff in Forums. I Email Ideas to friends".Learner Voice Research © Copyright 2011 Kids OK Online Limited 28
    • 31. Emily Connected: H. sapiens continuus Publishing Emily likes sharing her ideas and content with others... “Because I Want Everyone To Have Fun And Have Really Cool Homepages.” She likes other people to help her with publishing... “Well, I Would Like Other People To Give Me Ideas But I Want My Home page Different To Other Peoples.”Learner Voice Research © Copyright 2011 Kids OK Online Limited 29
    • 32. Research: How communicative is Emily?Learner Voice Research © Copyright 2011 Kids OK Online Limited 30
    • 33. Emily Connected: H. sapiens continuus Communication 1 to 1 Very sociable & communicative In 15 months Emily sent 8,419 emails to 580 different members. She sends 140 emails a week and receives 146. Each week she sends 28 emails from school but 112 from home. She prefers emailing on her NintendoLearner Voice Research DS Lite. © Copyright 2011 Kids OK Online Limited 31
    • 34. Emily Connected: H. sapiens continuus Communication - groups Emily made 5,721 contributions to 13 different forums (mostly from her Nintendo DS) including: Get Active, Media Dome, One World Her School Forum She is a prolific contributor to community hot-seats with invited authors, designers or people fromLearner Voice Research overseas. (72 posts in 12 weeks) © Copyright 2011 Kids OK Online Limited 32
    • 35. Research: How has being connected affected Emily’s circle of friends?Learner Voice Research © Copyright 2011 Kids OK Online Limited 33
    • 36. Emily Connected: H. sapiens continuus Circle of Friends - Adults Good online relationship with teacher (133 emails sent, 84 received) Communicates more with the mediators (259 emails sent and 212 received).Learner Voice Research © Copyright 2011 Kids OK Online Limited 34
    • 37. Emily Connected: H. sapiens continuus Circle of Friends - Children 31% of emails to school friends. 61% to friends outside school and well beyond her neighbourhoodLearner Voice Research © Copyright 2011 Kids OK Online Limited 35
    • 38. Emily Connected: H. sapiens continuus Circle of Friends - Children Emily’s friendships span the UK. Friends average 217 km away with the furthest 761 km away in Scotland. Writes mostly to girls at school...Learner Voice Research Almost equally to boys (53%, blue) & girls (47%, red) around the UK. © Copyright 2011 Kids OK Online Limited 36
    • 39. Research: How popular is Emily?Learner Voice Research © Copyright 2011 Kids OK Online Limited 37
    • 40. Emily Connected: H. sapiens continuus Popularity Emily is one of the most popular members of the community She receives emails from 503 different community members. 100 children list her as a close buddy. Only 2 children have spam-blocked her emails.Learner Voice Research © Copyright 2011 Kids OK Online Limited 38
    • 41. Emily Connected: H. sapiens continuus Socialization Emily is no angel online and her enthusiastic affiliation activity has attracted some mediator interventions for attempted... exchange of external email details contact details on home page insulting language in forums spamming other membersLearner Voice Research © Copyright 2011 Kids OK Online Limited 39
    • 42. Research: Does Emily enjoy networking?Learner Voice Research © Copyright 2011 Kids OK Online Limited 40
    • 43. Emily Connected: H. sapiens continuus Social Networking Emily’s favourite activities in SuperClubsPLUS: “See Whos On, Email People, Talk To Friends, show Music and Pictures, See Other Kids Pages, do Polls, Quizzs, Survys, win Compos do Star Awards.” Emily also publishes her photos on Piczo and talks to friends on MSN.Learner Voice Research She lied about her age to get into Facebook. © Copyright 2011 Kids OK Online Limited 41
    • 44. Research: How has Emily’s competence grown with communications and technology?Learner Voice Research © Copyright 2011 Kids OK Online Limited 42
    • 45. Emily Connected: H. sapiens continuus Competence Test-Zone home-page badge for testing online learning resources for the BBC Surveys badge for participating in community research for DCSF and others, Teacher’s gold crown home-page award "for getting all your stars!". 6 Star Awards, celebrating her technology andLearner Voice Research communication skills. Emily’s home page awards © Copyright 2011 Kids OK Online Limited 43
    • 46. Emily Connected: H. sapiens continuus Competence Emily’s basic competencies Rules Star - Understands community rules & etiquette. White Star - Appreciates the need for Internet Safety, & applies community Rules. Red Star - Creates web pages with appropriate tools & resources, withLearner Voice Research graphics, text, sound, backgrounds. Plans tasks, finds & uses information. Green Star - Safely communicates with email, attachments, address book & spam filter and posts to forums. © Copyright 2011 Kids OK Online Limited 44
    • 47. Emily Connected: H. sapiens continuus Competence Emily’s advanced competencies: Blue Star - Uses multimedia on home pages. Finds resources in the Media Library. Uploads new resources. Creates, resizes, names, describes and catalogues images. Yellow Star - Uses advanced markup coding (similar to html) to create,Learner Voice Research format and animate text in home pages, emails and forum posts; to enhance home page functionality and add links to other community pages. © Copyright 2011 Kids OK Online Limited 45
    • 48. Research: Who listens to what Emily thinks and wants?Learner Voice Research © Copyright 2011 Kids OK Online Limited 46
    • 49. Emily Connected: H. sapiens continuus A learner’s voice Emily took part in 6 online research surveys which invited her to advise government on her needs for personal and social learning online at home and at school. DCSF and Becta listened and her contribution helped shape the personalized learning strategy.Learner Voice Research She took part in the Me and my Mobile survey and helped IM develop the Community in my Pocket service. © Copyright 2011 Kids OK Online Limited 47
    • 50. Research: How does Emily’s learning vary between home and school?Learner Voice Research © Copyright 2011 Kids OK Online Limited 48
    • 51. Emily Connected: H. sapiens continuus Emily’s Learning at School Emily uses a school computer once a week (37%) for 30 - 60 minutes each session (54%), so school access is 20 - 40 hrs/year. She wants to... “go on it more regular. Also i would like to spend maybe a day or afternoon on it. I would like to have a computer each so we dont have to swap.”Learner Voice Research © Copyright 2011 Kids OK Online Limited 49
    • 52. Emily Connected: H. sapiens continuus Emily’s Personal Learning At school Emily wants more choice in what to learn: “choose my own work" and "do my own projects.” She wants to chose her pace of work: “ do easier things than other kids, work slower than other kids. She wants to:Learner Voice Research “present my work my own way" © Copyright 2011 Kids OK Online Limited 50
    • 53. Emily Connected: H. sapiens continuus Emily’s Learning at Home Emily would like to work with her teacher from home in SuperClubsPLUS (83%). She wants to email (58%) and do forums (25%) with her teacher, show teacher her work (42%) and ask for ideas (41%) and for help (40%).Learner Voice Research © Copyright 2011 Kids OK Online Limited 51
    • 54. Emily Connected: H. sapiens continuus Emily’s Learning at Home Emily thinks she learns better at school (77%), but says she also learns well in the evenings (24%)and weekends (17%), with her parents (53%) and siblings (22%). She thinks she learns better with her own computer than she does on the school system (75%). She spends over 300 hours a yearLearner Voice Research communicating, collaborating, creating and learning in SuperClubsPLUS - 60% from home. © Copyright 2011 Kids OK Online Limited 52
    • 55. Research: Do Emily and her friends think they learn through games?Learner Voice Research © Copyright 2011 Kids OK Online Limited 53
    • 56. Emily Connected: H. sapiens continuus Learning through games Emily plays computer games (94%) but only occasionally (29%), mostly with friends (41%) for 1 hour or less each time (45%). She thinks that by playing games she learns: typing (47%), thinking (42%), using the computer (40%) and strategies (36%).Learner Voice Research “Computers Tell you Things. It gives you Clues. You can go on Educationl Websites and do Games and Work at the Same Time” © Copyright 2011 Kids OK Online Limited 54
    • 57. Summary: Emily might be “slow” at school, but she’s like a hurricane online.Learner Voice Research © Copyright 2011 Kids OK Online Limited 55
    • 58. Emily Connected: H. sapiens continuus Summary Emily’s mobile connected lifestyle has changed her educational and social experience Mobile phone or games console + safe online learning community = a new social learning dimension. She takes her learning home. She communicates & collaboratesLearner Voice Research with a vast peer group. She has become a productive, effective and engaging publisher and communicator, sociable & popular with a very wide circle of online friends. © Copyright 2011 Kids OK Online Limited 56
    • 59. Emily Connected: H. sapiens continuus Summary Emily has become... Emily Connected H. sapiens continuus The Connected Ape!Learner Voice Research © Copyright 2011 Kids OK Online Limited 57
    • 60. Emily Connected: H. sapiens continuus Summary Humans connected!Learner Voice Research © Copyright 2011 Kids OK Online Limited 58
    • 61. Emily Connected: H. sapiens continuus Thank you from EmilyLearner Voice Research © Copyright 2011 Kids OK Online Limited 59
    • 62. Thank you from me...Learner Voice Research © Copyright 2011 Kids OK Online Limited 60
    • 63. Learner Voice Research KidsOKOnline Emily Connected Robert Hart-Fletcher, Director of Research © Copyright 2007 Intuitive Media Research Services 61

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