Seo

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Seo

  1. 1. SEO & Revenue Growth Opportunity
  2. 2. SEO Definition <ul><li>Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot; algorithmic &quot;) search results for targeted keywords . Usually, the earlier a site is presented in the search results or the higher it &quot;ranks&quot;, the more searchers will visit that site. SEO can also target different kinds of search, including image search , local search , and industry-specific vertical search engines. </li></ul>Source: Wikipedia.com
  3. 3. SEO in Lay Person’s Terms Crawlability / Optimized Code Internal Link Structure Link Popularity / Relevance Key Factors Content Relevance The process of improving web pages so they rank higher in search engines for your targeted keywords.
  4. 4. Search engines are mass media <ul><li>The top three search engines reach 100 Million people monthly 1 </li></ul><ul><li>63% of US Adults use search engines daily 2 </li></ul>1. Comscore Media Metrix, November 2005 2. Pew Internet & American Life Project, 2005
  5. 5. <ul><li>No other media allows advertisers to respond to a potential customer’s needs at the precise moment of need. </li></ul><ul><li>The majority of clicks (~ 70%) are going to Organic listings. </li></ul><ul><li>SEO provides a high ROI (e.g. free traffic). </li></ul><ul><li>Users trust the natural results to be more relevant to their search query. </li></ul><ul><li>Marketers rate search effectiveness higher than other online media. </li></ul><ul><li>Increase overall site traffic with qualified, relevant visitors. </li></ul><ul><li>Everything is measurable - down to the keyword. </li></ul>Benefits of SEO
  6. 6. <ul><li>$4 billion spent on search engine marketing in 2004 1 </li></ul><ul><li>$5.5 billion will be spent on search advertising in 2009 2 </li></ul><ul><li>Search spending projected annual growth rate is 23% 3 </li></ul>Marketers continue to adopt Search 1. SEMPO, December 2004 2. JupiterResearch, December 2004 3. SG Cowen, December 2005
  7. 7. Proactive SEO is critical because: <ul><ul><li>Websites are continually updating and changing </li></ul></ul><ul><ul><li>Search engine spiders and algorithms are continually updating </li></ul></ul><ul><ul><li>Competitors are continually optimizing their sites and ranking </li></ul></ul><ul><ul><li>Popular keywords with extreme competition require ~ 12 months of aggressive SEO to obtain desirable listings </li></ul></ul>Natural Search
  8. 8. SEO + Online Channels = Better Results <ul><li>Sponsored Search </li></ul><ul><ul><ul><li>Increase percentage of clicks captured </li></ul></ul></ul><ul><ul><ul><li>Reduces traffic lost to competition </li></ul></ul></ul><ul><li>Press Releases </li></ul><ul><li>Articles </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogs </li></ul><ul><li>Link Building </li></ul><ul><li>Videos </li></ul>

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