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  • 1. SEO & Revenue Growth Opportunity
  • 2. SEO Definition
    • Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or " algorithmic ") search results for targeted keywords . Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search , local search , and industry-specific vertical search engines.
    Source: Wikipedia.com
  • 3. SEO in Lay Person’s Terms Crawlability / Optimized Code Internal Link Structure Link Popularity / Relevance Key Factors Content Relevance The process of improving web pages so they rank higher in search engines for your targeted keywords.
  • 4. Search engines are mass media
    • The top three search engines reach 100 Million people monthly 1
    • 63% of US Adults use search engines daily 2
    1. Comscore Media Metrix, November 2005 2. Pew Internet & American Life Project, 2005
  • 5.
    • No other media allows advertisers to respond to a potential customer’s needs at the precise moment of need.
    • The majority of clicks (~ 70%) are going to Organic listings.
    • SEO provides a high ROI (e.g. free traffic).
    • Users trust the natural results to be more relevant to their search query.
    • Marketers rate search effectiveness higher than other online media.
    • Increase overall site traffic with qualified, relevant visitors.
    • Everything is measurable - down to the keyword.
    Benefits of SEO
  • 6.
    • $4 billion spent on search engine marketing in 2004 1
    • $5.5 billion will be spent on search advertising in 2009 2
    • Search spending projected annual growth rate is 23% 3
    Marketers continue to adopt Search 1. SEMPO, December 2004 2. JupiterResearch, December 2004 3. SG Cowen, December 2005
  • 7. Proactive SEO is critical because:
      • Websites are continually updating and changing
      • Search engine spiders and algorithms are continually updating
      • Competitors are continually optimizing their sites and ranking
      • Popular keywords with extreme competition require ~ 12 months of aggressive SEO to obtain desirable listings
    Natural Search
  • 8. SEO + Online Channels = Better Results
    • Sponsored Search
        • Increase percentage of clicks captured
        • Reduces traffic lost to competition
    • Press Releases
    • Articles
    • Social Bookmarking
    • Social Networking
    • Blogs
    • Link Building
    • Videos