Cultural Policies for the    Dual City    Roberto Rocco    Spatial Planning and Strategy    TU Delft                      ...
Sunday, 27February, 2011
The City-regionSunday, 27February, 2011
Nordzee                                                       Campinas         Area: 8.313 Km2                            ...
The cliché image is misleadingSunday, 27February, 2011
The Formal CitySunday, 27February, 2011
… and the informal city are physically                       distantSunday, 27February, 2011
Spatial     Economic     dichotomiesSunday, 27February, 2011
Mapping average income in Sao Paulo           Data source: Prefeitura Sao Paulo, Map: Roberto RoccoSunday, 27February, 2011
Mapping clandestine settlements in Sao Paulo                           Data source: IBGE, Map: Roberto RoccoSunday, 27Febr...
Human Development Index           Source: IBGE. Map: Roberto RoccoSunday, 27February, 2011
BOSSSunday, 27February, 2011
A colonial cityRua Direita. Central Core circa 1860. Sunday, 27February, 2011
1850:The Coffee Revolution                                 1880:                                                          ...
1895      European Immigration                                           Pop 131.000                                      ...
An ‘European’ cityPraca do Patriarca, Down Town São Paulo, c. 1925Sunday, 27February, 2011
Central Business District15 de Novembro Street c. 1906Sunday, 27February, 2011
After WW II:      An ‘American city”Sao Joao Avenue 1951                           •   1950                           •   ...
After WW II: New Urban Paradigm                                                  The adoption                             ...
After WW II:     New Urban ParadigmSunday, 27February, 2011
Migration from old colonised areas      in the North-East of Brazil                               Curiously, there        ...
SP Urban Growth Source: Meyer et al. 2004Sunday, 27February, 2011
The contemporary ‘Alpha Global’ citySunday, 27February, 2011
A Corporate Global CitySunday, 27February, 2011
….versus an ‘excluded’ peripheral citySunday, 27February, 2011
Why has this happened?         The colonial heritage (imbalanced territorial                                         devel...
Meanwhile cultural policies  were being implementedSunday, 27February, 2011
But...what culture? For  whom? And where?Sunday, 27February, 2011
Two distinct types ofpolicies             supporting “the” culture/              (globalized/ European/           central)...
Creating spaces forcorporate culture            Not only office buildings but           theatres/ show houses/parks       ...
ViSunday, 27February, 2011
BOSSSunday, 27February, 2011
theestablishmentculture?Central/ white/European/ GLOBALSunday, 27February, 2011
Good tradition in organization of  big events   São Paulo Fashion Week   Virada Cultural (equivalent to Paris Nuits   Blan...
São Paulo International Film FestivalSunday, 27February, 2011
São Paulo Art BiennaleSunday, 27February, 2011
São Paulo Fashion WeekSunday, 27February, 2011
São Paulo Virada Cultural:     the biggest event     2005 Estimated public: 300.000 attractions: 200     2006 Estimated pu...
Sunday, 27February, 2011
São Paulo Gay Pride Parade     3.1 million (2009)Sunday, 27February, 2011
alternativeculture?Peripheralnon-whiteLOCALSunday, 27February, 2011
new cultural and artisticmovements created in the poorperipheries of São Paulo havearticulated responsesto both urban viol...
“I have an old bible, an automaticpistol, and a sentiment of revolt.I’m trying to survive in hell”Hip Hop lyricsSunday, 27...
HIP HOP CultureSunday, 27February, 2011
In São Paulo,        the centre is        peripheralSunday, 27February, 2011
Graffiti as social contestationSunday, 27February, 2011
… and social affirmationSunday, 27February, 2011
…as opposed to graffiti as artistic                       expressionSunday, 27February, 2011
Sunday, 27February, 2011
‘revitalizing’ the                    CENTRE:                     Projeto                    Nova LuzSunday, 27February, 2...
Cracolandia, São Paulo DowntownSunday, 27February, 2011
PinacotecaSunday, 27February, 2011
Luz Train StationSunday, 27February, 2011
Museum of the Portuguese LanguageSunday, 27February, 2011
State Music SchoolSunday, 27February, 2011
Downtown Revitalisa=on               Sala São PauloSunday, 27February, 2011
Centro ViejoSunday, 27February, 2011
Centro ViejoSunday, 27February, 2011
Projeto Nova LuzSunday, 27February, 2011
Sunday, 27February, 2011
Sunday, 27February, 2011
Development Strategy     • Commerce of electronics + Biggest technical       college of São Paulo + ICT Businesses=       ...
Sunday, 27February, 2011
The critique:             Gentrification             Spectacularisation             (promotion of real             estate ...
building citizenship in                   the               PERIPHERYSunday, 27February, 2011
Casas da Cultura de São Paulo      São Paulo CULTURE POINTS and      CEUS         Street smart teachers teach:         Hip...
VAI Program           Valorização de Iniciativas Culturais     Objectives:     • Stimulate creation, access, formation    ...
Vocational programmes     • Cultural Action: continuous       action to open dialogue fronts       in order to allow the c...
Vocational programmes     • Artistic and Pedagogic Research: to       develop the capacity to instigate       and formulat...
Vocational programmes     • Reflection on from and content: to       propose an active relationship with       the work of...
CEU Centro de Educacao                  UnificadoSunday, 27February, 2011
Sunday, 27February, 2011
Sunday, 27February, 2011
Sunday, 27February, 2011
CEU Centro de Educacao Unificado                   Sports and                                  Didactical Bloc            ...
THANK YOU!                            Obrigado!        Prepared by Roberto Rocco, Spatial Planning        and Strategy, TU...
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Cultural Policies for the Dual City: Culture, Territory and Citizenship in Sao Paulo

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This is a presentation on aspects of cultural policies for the city of Sao Paulo, Brazil. Sap Paulo is divided about its cultural policies. Should it invest in high culture (Western culture) which is a legitimate heritage of European migration or the culture of its oppressed citizens who live in its endless peripheries, which lack public spaces and services. In fact, it does BOTH, at different times and in different places, with mixed results. Downtown Sao Paulo (the old core) is a "battlefield" for two different concepts on cultural policies and urban regeneration. But perhaps there is space for more than one view.

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Cultural Policies for the Dual City: Culture, Territory and Citizenship in Sao Paulo

  1. 1. Cultural Policies for the Dual City Roberto Rocco Spatial Planning and Strategy TU Delft #echolibSunday, 27February, 2011
  2. 2. Sunday, 27February, 2011
  3. 3. The City-regionSunday, 27February, 2011
  4. 4. Nordzee Campinas Area: 8.313 Km2 Area: 8.051 Km2 c. 2.000 urbanised 50km Amsterdam Utrecht 75km Den Haag Rotterdam SPaulo S Atlantic 0 10 20 0 10 20 Santos São Paulo ‘in comparison’ with the RandstadSunday, 27February, 2011
  5. 5. The cliché image is misleadingSunday, 27February, 2011
  6. 6. The Formal CitySunday, 27February, 2011
  7. 7. … and the informal city are physically distantSunday, 27February, 2011
  8. 8. Spatial Economic dichotomiesSunday, 27February, 2011
  9. 9. Mapping average income in Sao Paulo Data source: Prefeitura Sao Paulo, Map: Roberto RoccoSunday, 27February, 2011
  10. 10. Mapping clandestine settlements in Sao Paulo Data source: IBGE, Map: Roberto RoccoSunday, 27February, 2011
  11. 11. Human Development Index Source: IBGE. Map: Roberto RoccoSunday, 27February, 2011
  12. 12. BOSSSunday, 27February, 2011
  13. 13. A colonial cityRua Direita. Central Core circa 1860. Sunday, 27February, 2011
  14. 14. 1850:The Coffee Revolution 1880: Pop 31.000 The great coffee plantations commercialise their products in the city. The coffee economy produces the development of urban activities, because itSao Paulo Railway Station (1892) is built with English demands a complexcapitals. organisation of financing, transport, commerce and export.Sunday, 27February, 2011
  15. 15. 1895 European Immigration Pop 131.000 1900 Pop 239.820 Slavery abolished, it was necessary to have paid labour force. European and Japanese immigrants come to the city en masse.Workers at Textile Factory around 1910. The factory belonged to Matarazzo familyThe Black population is small in the city. Freed slaves establish in peripheral areas(later districts of the city)Sunday, 27February, 2011
  16. 16. An ‘European’ cityPraca do Patriarca, Down Town São Paulo, c. 1925Sunday, 27February, 2011
  17. 17. Central Business District15 de Novembro Street c. 1906Sunday, 27February, 2011
  18. 18. After WW II: An ‘American city”Sao Joao Avenue 1951 • 1950 • Pop: 2.19 mSunday, 27February, 2011
  19. 19. After WW II: New Urban Paradigm The adoption of more and more buses instead of tramways allows the sprawling of the city to distant peripheries. Newly arrived migrants establish themselves in those peripheries.Tram 55 and bus 74 in Casa Verde District, 1953Sunday, 27February, 2011
  20. 20. After WW II: New Urban ParadigmSunday, 27February, 2011
  21. 21. Migration from old colonised areas in the North-East of Brazil Curiously, there are not many images of Nordeste immigrants taken at that time. These are artistic representations of immigration. Left: Immigrant family by Candido Portinari.Sunday, 27February, 2011
  22. 22. SP Urban Growth Source: Meyer et al. 2004Sunday, 27February, 2011
  23. 23. The contemporary ‘Alpha Global’ citySunday, 27February, 2011
  24. 24. A Corporate Global CitySunday, 27February, 2011
  25. 25. ….versus an ‘excluded’ peripheral citySunday, 27February, 2011
  26. 26. Why has this happened? The colonial heritage (imbalanced territorial development) Explosive growth (uncontrolled rural migration) Poor governance (military dictatorship) Lack of strong planning traditionSunday, 27February, 2011
  27. 27. Meanwhile cultural policies were being implementedSunday, 27February, 2011
  28. 28. But...what culture? For whom? And where?Sunday, 27February, 2011
  29. 29. Two distinct types ofpolicies supporting “the” culture/ (globalized/ European/ central) X supporting local “alternative” culture (African/ Northeastern/ peripheral)Sunday, 27February, 2011
  30. 30. Creating spaces forcorporate culture Not only office buildings but theatres/ show houses/parks and other equipments for the this culture to thriveSunday, 27February, 2011
  31. 31. ViSunday, 27February, 2011
  32. 32. BOSSSunday, 27February, 2011
  33. 33. theestablishmentculture?Central/ white/European/ GLOBALSunday, 27February, 2011
  34. 34. Good tradition in organization of big events São Paulo Fashion Week Virada Cultural (equivalent to Paris Nuits Blanches) São Paulo Art Biennale São Paulo International Film Festival São Paulo Gay Pride Parade Anima Mundi (International Animated Film Festival)Sunday, 27February, 2011
  35. 35. São Paulo International Film FestivalSunday, 27February, 2011
  36. 36. São Paulo Art BiennaleSunday, 27February, 2011
  37. 37. São Paulo Fashion WeekSunday, 27February, 2011
  38. 38. São Paulo Virada Cultural: the biggest event 2005 Estimated public: 300.000 attractions: 200 2006 Estimated public: 1,5 million attractions: 304 2007 Estimated public: 3 million attractions: 350 2008 Estimated public: 3,5 million attractions:700 2009 Estimated public: 4 million attractions: 800 2010 Estimated public: 4 million attractions: 1000Sunday, 27February, 2011
  39. 39. Sunday, 27February, 2011
  40. 40. São Paulo Gay Pride Parade 3.1 million (2009)Sunday, 27February, 2011
  41. 41. alternativeculture?Peripheralnon-whiteLOCALSunday, 27February, 2011
  42. 42. new cultural and artisticmovements created in the poorperipheries of São Paulo havearticulated responsesto both urban violence and to thenew forms of urban segregation.Sunday, 27February, 2011
  43. 43. “I have an old bible, an automaticpistol, and a sentiment of revolt.I’m trying to survive in hell”Hip Hop lyricsSunday, 27February, 2011
  44. 44. HIP HOP CultureSunday, 27February, 2011
  45. 45. In São Paulo, the centre is peripheralSunday, 27February, 2011
  46. 46. Graffiti as social contestationSunday, 27February, 2011
  47. 47. … and social affirmationSunday, 27February, 2011
  48. 48. …as opposed to graffiti as artistic expressionSunday, 27February, 2011
  49. 49. Sunday, 27February, 2011
  50. 50. ‘revitalizing’ the CENTRE: Projeto Nova LuzSunday, 27February, 2011
  51. 51. Cracolandia, São Paulo DowntownSunday, 27February, 2011
  52. 52. PinacotecaSunday, 27February, 2011
  53. 53. Luz Train StationSunday, 27February, 2011
  54. 54. Museum of the Portuguese LanguageSunday, 27February, 2011
  55. 55. State Music SchoolSunday, 27February, 2011
  56. 56. Downtown Revitalisa=on Sala São PauloSunday, 27February, 2011
  57. 57. Centro ViejoSunday, 27February, 2011
  58. 58. Centro ViejoSunday, 27February, 2011
  59. 59. Projeto Nova LuzSunday, 27February, 2011
  60. 60. Sunday, 27February, 2011
  61. 61. Sunday, 27February, 2011
  62. 62. Development Strategy • Commerce of electronics + Biggest technical college of São Paulo + ICT Businesses= TECHNOLOGY CENTRE • Commerce of car parts + vehicle show rooms + new transportation modes + commercial events= MOBILITY CENTRE • Existing museums + City orchestra + city ballet + music school + community centre + cinemas + shopping centres = CULTURAL AND ENTERTAINMENT AREASunday, 27February, 2011
  63. 63. Sunday, 27February, 2011
  64. 64. The critique: Gentrification Spectacularisation (promotion of real estate operations) Promotion of an elitist culture etc.Sunday, 27February, 2011
  65. 65. building citizenship in the PERIPHERYSunday, 27February, 2011
  66. 66. Casas da Cultura de São Paulo São Paulo CULTURE POINTS and CEUS Street smart teachers teach: Hip-hop Graffiti DanceSunday, 27February, 2011
  67. 67. VAI Program Valorização de Iniciativas Culturais Objectives: • Stimulate creation, access, formation of the small creator in the city’s cultural development • To promote cultural inclusion • To stimulate local cultural dynamics and artistic creationSunday, 27February, 2011
  68. 68. Vocational programmes • Cultural Action: continuous action to open dialogue fronts in order to allow the cultural occupation of OTHER SPACES IN THE CITYSunday, 27February, 2011
  69. 69. Vocational programmes • Artistic and Pedagogic Research: to develop the capacity to instigate and formulate questions, to reflect upon and reinvent their artistic practices from the relationship between participant and PLACES where action takes placeSunday, 27February, 2011
  70. 70. Vocational programmes • Reflection on from and content: to propose an active relationship with the work of art, making the relation between WHAT one wants to express and HOW one wants to express it in artistic expressionSunday, 27February, 2011
  71. 71. CEU Centro de Educacao UnificadoSunday, 27February, 2011
  72. 72. Sunday, 27February, 2011
  73. 73. Sunday, 27February, 2011
  74. 74. Sunday, 27February, 2011
  75. 75. CEU Centro de Educacao Unificado Sports and Didactical Bloc cultural Bloc External AreasSunday, 27February, 2011
  76. 76. THANK YOU! Obrigado! Prepared by Roberto Rocco, Spatial Planning and Strategy, TU Delft r.c.rocco@tudelft.nlSunday, 27February, 2011
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