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Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
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Analyse og Strategi - Presentasjon

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Transcript

  • 1. Ung og EngasjertorStandpunkt?orHorisont? 3%
  • 2. About the project:A digital publicationA magazine about what’s goingon in the world todayA gamified experience (I’ll get back to this)for 15 year olds 6%
  • 3. It’s about youthIt’s about politicsIt’s about newsIt’s about societyIt’s about discussionsIt’s about learningIt’s about giving a damn 9%
  • 4. Who is the sender? 12%
  • 5. NRKA public serviceA responsible serviceNo political tiesNo commercial tiesNo adsObliged to communicate with youth 15%
  • 6. Research questionsHow can visual communications contribute to in-form, inspire and enable an active discourse be-tween young people about whats going on in theworld today?alsoHow can I engage and motive youth to want to learn moreabout whats going on in the world today and why it’s happen-ing?How can i communicate visually with youth in a serious, enter-taining and believable way?How can i then enable the youth to establish a good dialogueabout their own interests? 18%
  • 7. ContextArticle XX ? 21%
  • 8. UnderstandingArticle Context oO 24%
  • 9. Theme & Gamificationcontent Editorial designSocial iPadmedia 27%
  • 10. Theme & ContentIt’s not a newspaperIt’s not wikipediaThe goal is to enable the reader to geta solid understanding of the themesat hand 30%
  • 11. Theme based?TimingRelevant discussions 33%
  • 12. Context Theme Context Article le Artic Article Context Article 36%
  • 13. Freedom Capitalism Themiddle east DemocracyEnergy Oil Emerging na-tions Resource scarcityImprisonment Class So-cial mediaWarVoyeurismNew medicine Islam Food
  • 14. BahrainTunisia Jordan 2011 Egyptian Revolution Yemen Libya 42%
  • 15. Bahrain Tunisia Ahmed Shafik Omar Suleiman Jordan 2011 Egyptian RevolutionMohammed ElBaradei Mohammed Hosni Mubarak Yemen Mohamed Bouazizi Libya Gadhafi 45%
  • 16. Bahrain Tunisia Ahmed Shafik Omar Suleiman Jordan 2011 Egyptian RevolutionMohammed ElBaradei Mohammed Hosni Mubarak Yemen Mohamed Bouazizi Libya Al Qaeda Google United Nations The Green Movement Al Jazeera Wikileaks Petroleum Social Media Italy Facebook Italo - Turkish War Twitter 48%
  • 17. Key concepts ofgamificationFun is the futurePeople love to playPeople like winningStatus, success and sociablility are key driversEverything can be made more fun 51%
  • 18. It’s not about making a game — it’s about game mechanicsa game mechanic is any techniqueimplemented in order to create play 54%
  • 19. Examples:AchievementsLevelsLeader boardsVisualizing progressVirtual CurrencyGiving pointsCompetition 57%
  • 20. Social mediaEngagement = discussion = more engagementSocial interactions make the experiencemeaningfulDiscussion is a tool for developing ideasPeople can help each other understandDisagreement is natural and valuable 69%
  • 21. UnderstandingQuestions Understanding oO oo oo ? ! !
  • 22. iPadAnything is possibleSmall screenThe future of publishing?Design conventions 76%
  • 23. Article Article Article Article ArticleMagazine Page Page Page Page PageBook
  • 24. ?
  • 25. ??
  • 26. iPad Design ation orm G nf am rI s R me ese e the ifi th ar ch c ca Ga h ar tio Ga iPad & se & Re mi n Make ficat ion Test Res ear ch T aste Aesthetics tTes Editorial Design
  • 27. Thank you forlistening 100%

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