Ung og EngasjertorStandpunkt?orHorisont?                   3%
About the project:A digital publicationA magazine about what’s goingon in the world todayA gamified experience (I’ll get b...
It’s about youthIt’s about politicsIt’s about newsIt’s about societyIt’s about discussionsIt’s about learningIt’s about gi...
Who is the sender?                     12%
NRKA public serviceA responsible serviceNo political tiesNo commercial tiesNo adsObliged to communicate with youth        ...
Research questionsHow can visual communications contribute to in-form, inspire and enable an active discourse be-tween you...
ContextArticle          XX          ?              21%
UnderstandingArticle                   Context          oO                                    24%
Theme  &              Gamificationcontent          Editorial           designSocial                      iPadmedia        ...
Theme & ContentIt’s not a newspaperIt’s not wikipediaThe goal is to enable the reader to geta solid understanding of the t...
Theme based?TimingRelevant discussions                       33%
Context      Theme                              Context          Article               le                               Ar...
Freedom Capitalism Themiddle east DemocracyEnergy Oil Emerging na-tions Resource scarcityImprisonment Class So-cial mediaW...
BahrainTunisia                                        Jordan            2011 Egyptian Revolution    Yemen                 ...
Bahrain      Tunisia                Ahmed Shafik Omar Suleiman Jordan                 2011 Egyptian RevolutionMohammed ElB...
Bahrain       Tunisia                 Ahmed Shafik Omar Suleiman Jordan                  2011 Egyptian RevolutionMohammed ...
Key concepts ofgamificationFun is the futurePeople love to playPeople like winningStatus, success and sociablility are key...
It’s not about making a game  — it’s about game mechanicsa game mechanic is any techniqueimplemented in order to create pl...
Examples:AchievementsLevelsLeader boardsVisualizing progressVirtual CurrencyGiving pointsCompetition                      ...
Social mediaEngagement = discussion = more engagementSocial interactions make the experiencemeaningfulDiscussion is a tool...
UnderstandingQuestions        Understanding   oO               oo       oo   ?                    !    !
iPadAnything is possibleSmall screenThe future of publishing?Design conventions                            76%
Article   Article   Article   Article   ArticleMagazine           Page      Page      Page      Page      PageBook
?
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iPad Design                         ation                      orm                               G                    nf  ...
Thank you forlistening                100%
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
Analyse og Strategi - Presentasjon
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Analyse og Strategi - Presentasjon

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Analyse og Strategi - Presentasjon

  1. 1. Ung og EngasjertorStandpunkt?orHorisont? 3%
  2. 2. About the project:A digital publicationA magazine about what’s goingon in the world todayA gamified experience (I’ll get back to this)for 15 year olds 6%
  3. 3. It’s about youthIt’s about politicsIt’s about newsIt’s about societyIt’s about discussionsIt’s about learningIt’s about giving a damn 9%
  4. 4. Who is the sender? 12%
  5. 5. NRKA public serviceA responsible serviceNo political tiesNo commercial tiesNo adsObliged to communicate with youth 15%
  6. 6. Research questionsHow can visual communications contribute to in-form, inspire and enable an active discourse be-tween young people about whats going on in theworld today?alsoHow can I engage and motive youth to want to learn moreabout whats going on in the world today and why it’s happen-ing?How can i communicate visually with youth in a serious, enter-taining and believable way?How can i then enable the youth to establish a good dialogueabout their own interests? 18%
  7. 7. ContextArticle XX ? 21%
  8. 8. UnderstandingArticle Context oO 24%
  9. 9. Theme & Gamificationcontent Editorial designSocial iPadmedia 27%
  10. 10. Theme & ContentIt’s not a newspaperIt’s not wikipediaThe goal is to enable the reader to geta solid understanding of the themesat hand 30%
  11. 11. Theme based?TimingRelevant discussions 33%
  12. 12. Context Theme Context Article le Artic Article Context Article 36%
  13. 13. Freedom Capitalism Themiddle east DemocracyEnergy Oil Emerging na-tions Resource scarcityImprisonment Class So-cial mediaWarVoyeurismNew medicine Islam Food
  14. 14. BahrainTunisia Jordan 2011 Egyptian Revolution Yemen Libya 42%
  15. 15. Bahrain Tunisia Ahmed Shafik Omar Suleiman Jordan 2011 Egyptian RevolutionMohammed ElBaradei Mohammed Hosni Mubarak Yemen Mohamed Bouazizi Libya Gadhafi 45%
  16. 16. Bahrain Tunisia Ahmed Shafik Omar Suleiman Jordan 2011 Egyptian RevolutionMohammed ElBaradei Mohammed Hosni Mubarak Yemen Mohamed Bouazizi Libya Al Qaeda Google United Nations The Green Movement Al Jazeera Wikileaks Petroleum Social Media Italy Facebook Italo - Turkish War Twitter 48%
  17. 17. Key concepts ofgamificationFun is the futurePeople love to playPeople like winningStatus, success and sociablility are key driversEverything can be made more fun 51%
  18. 18. It’s not about making a game — it’s about game mechanicsa game mechanic is any techniqueimplemented in order to create play 54%
  19. 19. Examples:AchievementsLevelsLeader boardsVisualizing progressVirtual CurrencyGiving pointsCompetition 57%
  20. 20. Social mediaEngagement = discussion = more engagementSocial interactions make the experiencemeaningfulDiscussion is a tool for developing ideasPeople can help each other understandDisagreement is natural and valuable 69%
  21. 21. UnderstandingQuestions Understanding oO oo oo ? ! !
  22. 22. iPadAnything is possibleSmall screenThe future of publishing?Design conventions 76%
  23. 23. Article Article Article Article ArticleMagazine Page Page Page Page PageBook
  24. 24. ?
  25. 25. ??
  26. 26. iPad Design ation orm G nf am rI s R me ese e the ifi th ar ch c ca Ga h ar tio Ga iPad & se & Re mi n Make ficat ion Test Res ear ch T aste Aesthetics tTes Editorial Design
  27. 27. Thank you forlistening 100%
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