Twitter Math What to do (and not to do) on Twitter PodCamp Nashville March 7, 2009 Rob Robinson

What to do (and not to do) on Twitter

PodCamp Nashville

March 7, 2009

Rob Robinson

Who I am / Why I’m here Blogger Twitterer Public relations practitioner Preds fan Husband Animal lover Philosopher Media junkie Sports fan Entertainment critic

Blogger

Twitterer

Public relations practitioner

Preds fan

Husband

Animal lover

Philosopher

Media junkie

Sports fan

Entertainment critic

Twitter Math Not calculus Not a measurement tool

Not calculus

Not a measurement tool

Twitter Math Meaningful contributions Why to follow Why not to follow What to do What not to do

Meaningful contributions

Why to follow

Why not to follow

What to do

What not to do

Twitter Math Participation Significance Authenticity Community

Participation

Significance

Authenticity

Community

Good Twitter Math Transparent profile Real photo Informative bio Real location Credible Web link

Transparent profile

Real photo

Informative bio

Real location

Credible Web link

Good Twitter Math Twitter is not an inbox Mind your replies Follow to be followed

Twitter is not an inbox

Mind your replies

Follow to be followed

Good Twitter Math Keep it meaningful and interesting Doing something unusual, fun or creative Witty or insightful observations Entertaining or informative linking Not a blog aggregator Transparent and frequent

Keep it meaningful and interesting

Doing something unusual, fun or creative

Witty or insightful observations

Entertaining or informative linking

Not a blog aggregator

Transparent and frequent

Good Twitter Math Participate Tweet with your audience in mind Check out new followers "And, in the end, the love you take/ Is equal to the love you make.“ The Beatles (pre-Twitter)

Participate

Tweet with your audience in mind

Check out new followers

"And, in the end, the love you take/

Is equal to the love you make.“ The Beatles (pre-Twitter)

Bad Twitter Math No photo No bio or irrelevant bio No location or fake location No tweets Really old tweets

No photo

No bio or irrelevant bio

No location or fake location

No tweets

Really old tweets

Bad Twitter Math Bad content Self-serving/promotional tweets Make money from home How awesome your business is No engagement with followers Auto-direct messages Pointless/useless tweets Tweets about increasing followers Constant replies without context

Bad content

Self-serving/promotional tweets

Make money from home

How awesome your business is

No engagement with followers

Auto-direct messages

Pointless/useless tweets

Tweets about increasing followers

Constant replies without context

Bad Twitter Math You follow 170, but only 40 follow you. Your four updates are all about what you can do to "grow ur biz." B-L-O-C-K You follow 188, but only 5 follow you. Your handful of tweets are about home-based business opportunities. B-L-O-C-K

You follow 170, but only 40 follow you. Your four updates are all about what you can do to "grow ur biz." B-L-O-C-K

You follow 188, but only 5 follow you. Your handful of tweets are about home-based business opportunities. B-L-O-C-K

Bad Twitter Math You follow 1,223, but only 310 follow you. Your tweets make no sense, & your web site sells vitamins. B-L-O-C-K You follow 1,927, but only 513 follow you. You also claim to be a Disney character. (No offense, Walt.) B-L-O-C-K

You follow 1,223, but only 310 follow you. Your tweets make no sense, & your web site sells vitamins. B-L-O-C-K

You follow 1,927, but only 513 follow you. You also claim to be a Disney character. (No offense, Walt.) B-L-O-C-K

Bad Twitter Math You follow 1,597 while only 122 follow you. Tweets re: how great your biz is. B-L-O-C-K You follow 363, but only 37 follow you. Your one tweet is re: making money at home. B-L-O-C-K

You follow 1,597 while only 122 follow you. Tweets re: how great your biz is. B-L-O-C-K

You follow 363, but only 37 follow you. Your one tweet is re: making money at home. B-L-O-C-K

Bad Twitter Math You follow 512 people, but only 19 follow you. You have a mere five tweets, all about making $$$ on the Web. B-L-O-C-K You follow 134, but no one follows you. You also have zero updates. B-L-O-C-K

You follow 512 people, but only 19 follow you. You have a mere five tweets, all about making $$$ on the Web. B-L-O-C-K

You follow 134, but no one follows you. You also have zero updates. B-L-O-C-K

Bad Twitter Math No profile photo: “I’m hiding.” No profile info: “I’m not sharing.” Low followers (over time): Community doesn’t value what’s being contributed. Low Tweets (over time): “I don’t participate actively.”

No profile photo: “I’m hiding.”

No profile info: “I’m not sharing.”

Low followers (over time): Community doesn’t value what’s being contributed.

Low Tweets (over time): “I don’t participate actively.”

Twitter Math Exceptions Outliers High follower to following ratio: Mainstream media Celebrities Twitter celebrities New users Only following by design

Outliers

High follower to following ratio:

Mainstream media

Celebrities

Twitter celebrities

New users

Only following by design

More Reading Mashable: Follow FAIL http://mashable.com/2009/01/06/twitter-follow-fail/ Sitening: Rules of Twitter Engagement http://sitening.com/blog/rules-of-twitter-engagement/

Mashable: Follow FAIL

http://mashable.com/2009/01/06/twitter-follow-fail/

Sitening: Rules of Twitter Engagement

http://sitening.com/blog/rules-of-twitter-engagement/

Twitter Math Participation significance authenticity community

Participation

significance

authenticity

community