Social Media for Chamber Membership Sales

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Is social media worth your time as a Chamber sales representative? How can you enhance your personal brand and the visibility of your organization using tools such as Twitter, Facebook and LinkedIn? Learn what works and what misses the mark when connecting online, and learn how to keep track of your activity and measure your success.

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Social Media for Chamber Membership Sales

  1. 1. Social Media for Membership Sales<br />Rob RobinsonDirector of Social MediaMcNeely Pigott & Fox Public Relations<br />Chris BillingsleaDigital Media ManagerNashville Area Chamber of Commerce<br />
  2. 2. Exploring Social Media<br />Getting Started <br /><ul><li> Listen first
  3. 3. Be a student
  4. 4. Focus on how people are communicating</li></li></ul><li>Social Media Strategy<br />Be Strategic<br /><ul><li> Assess your objectives and needs
  5. 5. Know your audiences
  6. 6. Choose your tools
  7. 7. Set measurable goals</li></li></ul><li>It takes time<br /><ul><li> Update consistently and frequently
  8. 8. Be persistent
  9. 9. Use a content calendar
  10. 10. Balance time and effectiveness</li></li></ul><li><ul><li> Aim for dialogue, not radio
  11. 11. Be a resource and a connector
  12. 12. Facilitate conversation
  13. 13. Not just about you and/or your Chamber</li></li></ul><li>Social media is maturing.<br />Focus on opportunities.<br />
  14. 14. Add a bio, location, photo and Web link<br />Keep tweets funny, unusual, insightful<br />Tweet first, then follow <br />Look for common ground<br />Quality, not quantity<br />
  15. 15. Respond to others’ tweets<br />Notice your replies/mentions<br />Retweet = repeat<br />Blend in occasional business tweets<br />
  16. 16. Facebook: Most visited site in U.S.<br />Focus on organizational fan pages<br />Friend only people you know<br />Don’t link Twitter to status updates<br />Selective Twitter is acceptable<br />
  17. 17. <ul><li>LinkedIn: Nearly 50 million users
  18. 18. Research connections to identify leads
  19. 19. Reach out by phone or introduction
  20. 20. Before meetings: Research
  21. 21. After meetings: Follow up
  22. 22. Look for relevant groups
  23. 23. Establish an organizational profile too</li></li></ul><li>Organizational<br />On behalf of an association<br />To raise awareness<br />Focus on information, not sales<br />Communitycheerleading<br />
  24. 24. Conversations<br />
  25. 25.
  26. 26.
  27. 27. From followers<br />
  28. 28. Be ready for questions<br />
  29. 29.
  30. 30. Goals<br />Attract 500 followers on Twitter<br />Attract 500 fans on Facebook<br />Secure 20 new members through social media contacts<br />Generate 250 visits per month to website<br />Communicate consistently & frequently<br />
  31. 31. Twitter<br />1568<br />
  32. 32. Twitter<br />Per week @nashchamber averages<br />50 tweets<br />61 mentions<br />22 retweets<br />
  33. 33. Facebook<br />712<br />
  34. 34. Facebook<br />Per week Fan Page averages<br />9 posts<br />5 interactions<br />74 page visits<br />
  35. 35. Other Metrics<br />Identifying prospects who follow us on Twitter<br />More than 100 prospects following us<br />Secured 6 new members<br />More than 10 have expressed interest in joining<br />Tracking event registrations that result from social media posts<br />
  36. 36. Personal<br /><ul><li> Branding
  37. 37. Networking
  38. 38. Relationship building</li></li></ul><li>News tweets<br />
  39. 39. Personal tweets<br />
  40. 40. Networking tweets<br />
  41. 41. Networking tweets<br />
  42. 42. Business tweets<br />
  43. 43. Rob RobinsonDirector of Social MediaMcNeely Pigott & Fox Public Relationswww.mpf.com@mpfpr and @thinktrainChris BillingsleaDigital Media ManagerNashville Area Chamber of Commercewww.nashvillechamber.com@nashchamber and @digitalchrisb<br />

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