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Redwood design identity portfolio 2013

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The latest design portfolio for Redwood Design Studio in Cape Town. Logo designs and name generation projects are included in this new portfolio. A track record dating back 16 years sits behind the …

The latest design portfolio for Redwood Design Studio in Cape Town. Logo designs and name generation projects are included in this new portfolio. A track record dating back 16 years sits behind the depth of work on show.

Published in Business , Design
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  • 1. Published 2013
  • 2. Redwood designers are dedicated to thecraft of creating authentic and uniquelogos.The pages to follow include a selectionof start up companies for which we haveconceptualised a new name and thendesigned the logo.
  • 3. Dive gear and accesories | Consumer brand“”The name is a barb on which brand is hooked in the prospect’s mind.In the coliseum of brands the single most important decision tomake is what to name the business or product.
  • 4. Sock designer and manufacturer | Business to business brand“”Names that worked in the past won’t necessarily work now orin the future. In the past there were fewer products, when thevolume of communication was much lower.
  • 5. Digital movie making company | Business to business brand“ ”A brand should strive to own a word in the mind of the consumer. Al and Laura Reis
  • 6. Residential development in District Six, Cape Town | Consumer Brand“”A brand name is more than a word. It is the beginning ofa conversation. Lexicon
  • 7. Coffee station concept store, London, UK | Consumer Brand“A brand that captures your mind gains behavior. A brand thatcaptures your heart gains commitment. Scott Talgo”
  • 8. Integrated financial services | Consumer Brand“”Branding is about creating focus and clarity. Learn from Apple:take a risk, bite off more than you can chew, but resist thetempatation of trying to be all things to all people. Perry Chua
  • 9. Event Management | Business to business Brand“An image is not simply a trademark, a design, a slogan or aneasily remembered picture. It is a studiously crafted personalityprofile of an individual, institution, corporation, product orservice. Daniel J. Boorstin”
  • 10. Financial Partner Services | Business to business brand“”Create your own visual style... let it be unique for yourselfand yet identifiable for others. Orson Welles
  • 11. In-mall foodmarket | Consumer products“”Create your own visual style... let it be unique for yourselfand yet identifiable for others. Orson Welles
  • 12. “ ”What are you going to call it?
  • 13. Don’t look to the past for guidance and pick thename of a French car driver (Chevrolet) or thedaughter of your Paris representative (Mercedes).Make an appointment to come and talk to us.You will more than likley find it will be worth it.
  • 14. Pet Gear and Accessories | Consumer products“”Products are made in the factory, but brands arecreated in the mind. Walter Landor
  • 15. Jeweller | Retail and consumer products“”Create your own visual style... let it be unique foryourself and yet identifiable for others. Orson Welles
  • 16. Professional Software Developer | Business to business software solutio“ ”You’re just anybody without an identity. Grenville Main
  • 17. ons
  • 18. Baby Spa | Consumer service“”An identity is not just a logo. It’s a carefully crafted, unique pieceof restructured typography (not just a computer font) combinedin the right way with an illustrated iconic symbol that in essenceopitimises the product or service. Rob Wright
  • 19. Investment Services | Consumer and business services“ ”Do something worth remembering! Elvis Presley
  • 20. Home cinema and automation | Consumer and commercial“ ”The best way to have an idea is to have a lot of ideas.Linus Pauling
  • 21. Trail Adventure Race | Consumer event“”If a business does not have the time and funds to createbrand from the outset, it will later have to find the timeand a bigger budget to start again? Rob Wright
  • 22. Membership-based organisation | Business to business“”An image is not simply a trademark, a design, a slogan or an easilyremembered picture. It is a studiously crafted personality profileof an individual, institution, corporation, product or service.Daniel J. Boorstin
  • 23. Telecommunications and Office Automation | Business products“”The logo should look just as good in 15-foot letters ontop of company headquarters as it does one sixteenthof an inch tall on company stationery. Steven Gilliatt
  • 24. Online Pet store | Products for pets“”If you can, be first.If you can’t be first, create a new category in which youcan be first. Al Ries & Jack Trout
  • 25. Ocean Going Catamaran | Extreme adventures“”Design is the method of putting form and content together.Design, just as art, has multiple definitions; there is no singledefinition. Design can be art. Design can be aesthetics. Designis so simple, that’s why it is so complicated. Paul Rand
  • 26. Training outfits for women | Consumer retail clothing“”A business based on a brand is, very simply,a business primed for success. David F. D’Alessandro
  • 27. Fund Managers | Consumer and corporate financial management“ ”A camel is a horse designed by a commitee. Alec Issigonis
  • 28. Physical Asset Management Company | Business to business brand“”Design is not just what it looks and feels like.It’s how it works. Steve Jobs
  • 29. Investment Management | Consumer and corporate financial services“”The design process harnesses intuition. Like an icebergthere’s so much more to our thinking than we can see.@billmoggridge