Redwood design identity portfolio 2013


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The latest design portfolio for Redwood Design Studio in Cape Town. Logo designs and name generation projects are included in this new portfolio. A track record dating back 16 years sits behind the depth of work on show.

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Redwood design identity portfolio 2013

  1. 1. Published 2013
  2. 2. Redwood designers are dedicated to thecraft of creating authentic and uniquelogos.The pages to follow include a selectionof start up companies for which we haveconceptualised a new name and thendesigned the logo.
  3. 3. Dive gear and accesories | Consumer brand“”The name is a barb on which brand is hooked in the prospect’s mind.In the coliseum of brands the single most important decision tomake is what to name the business or product.
  4. 4. Sock designer and manufacturer | Business to business brand“”Names that worked in the past won’t necessarily work now orin the future. In the past there were fewer products, when thevolume of communication was much lower.
  5. 5. Digital movie making company | Business to business brand“ ”A brand should strive to own a word in the mind of the consumer. Al and Laura Reis
  6. 6. Residential development in District Six, Cape Town | Consumer Brand“”A brand name is more than a word. It is the beginning ofa conversation. Lexicon
  7. 7. Coffee station concept store, London, UK | Consumer Brand“A brand that captures your mind gains behavior. A brand thatcaptures your heart gains commitment. Scott Talgo”
  8. 8. Integrated financial services | Consumer Brand“”Branding is about creating focus and clarity. Learn from Apple:take a risk, bite off more than you can chew, but resist thetempatation of trying to be all things to all people. Perry Chua
  9. 9. Event Management | Business to business Brand“An image is not simply a trademark, a design, a slogan or aneasily remembered picture. It is a studiously crafted personalityprofile of an individual, institution, corporation, product orservice. Daniel J. Boorstin”
  10. 10. Financial Partner Services | Business to business brand“”Create your own visual style... let it be unique for yourselfand yet identifiable for others. Orson Welles
  11. 11. In-mall foodmarket | Consumer products“”Create your own visual style... let it be unique for yourselfand yet identifiable for others. Orson Welles
  12. 12. “ ”What are you going to call it?
  13. 13. Don’t look to the past for guidance and pick thename of a French car driver (Chevrolet) or thedaughter of your Paris representative (Mercedes).Make an appointment to come and talk to us.You will more than likley find it will be worth it.
  14. 14. Pet Gear and Accessories | Consumer products“”Products are made in the factory, but brands arecreated in the mind. Walter Landor
  15. 15. Jeweller | Retail and consumer products“”Create your own visual style... let it be unique foryourself and yet identifiable for others. Orson Welles
  16. 16. Professional Software Developer | Business to business software solutio“ ”You’re just anybody without an identity. Grenville Main
  17. 17. ons
  18. 18. Baby Spa | Consumer service“”An identity is not just a logo. It’s a carefully crafted, unique pieceof restructured typography (not just a computer font) combinedin the right way with an illustrated iconic symbol that in essenceopitimises the product or service. Rob Wright
  19. 19. Investment Services | Consumer and business services“ ”Do something worth remembering! Elvis Presley
  20. 20. Home cinema and automation | Consumer and commercial“ ”The best way to have an idea is to have a lot of ideas.Linus Pauling
  21. 21. Trail Adventure Race | Consumer event“”If a business does not have the time and funds to createbrand from the outset, it will later have to find the timeand a bigger budget to start again? Rob Wright
  22. 22. Membership-based organisation | Business to business“”An image is not simply a trademark, a design, a slogan or an easilyremembered picture. It is a studiously crafted personality profileof an individual, institution, corporation, product or service.Daniel J. Boorstin
  23. 23. Telecommunications and Office Automation | Business products“”The logo should look just as good in 15-foot letters ontop of company headquarters as it does one sixteenthof an inch tall on company stationery. Steven Gilliatt
  24. 24. Online Pet store | Products for pets“”If you can, be first.If you can’t be first, create a new category in which youcan be first. Al Ries Jack Trout
  25. 25. Ocean Going Catamaran | Extreme adventures“”Design is the method of putting form and content together.Design, just as art, has multiple definitions; there is no singledefinition. Design can be art. Design can be aesthetics. Designis so simple, that’s why it is so complicated. Paul Rand
  26. 26. Training outfits for women | Consumer retail clothing“”A business based on a brand is, very simply,a business primed for success. David F. D’Alessandro
  27. 27. Fund Managers | Consumer and corporate financial management“ ”A camel is a horse designed by a commitee. Alec Issigonis
  28. 28. Physical Asset Management Company | Business to business brand“”Design is not just what it looks and feels like.It’s how it works. Steve Jobs
  29. 29. Investment Management | Consumer and corporate financial services“”The design process harnesses intuition. Like an icebergthere’s so much more to our thinking than we can see.@billmoggridge