Lesson6 j334


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Presentation for J334- multimedia storytelling - a journalism class at the University of Texas at Austin. Robert Quigley, professor.

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  • Lesson6 j334

    1. 1. Live tweeting tips & tricks✤ Pick the right event✤ Tweet the right amount (I’ll explain)✤ Be interactive/responsive✤ Use hashtags (correctly)✤ Focus on analysis, rich content over play-by-play
    2. 2. Your live-tweeting assignment✤ You pick the event. Must be a live event (though it can be off of a broadcast). Doesn’t have to be related to your blog✤ Each original tweet about your event = 10 percentage points✤ It is OK to do more than 10 original tweets, but you won’t get graded for more.✤ Must use a hashtag relevant to your event, plus #j334✤ We will critique in class✤ Email the text of your tweets to j334UT@gmail.com
    3. 3. Addie Broyles on ThursdayEveryone: Submit at least one question on the J334 Tumblr comments for Addie
    4. 4. ‘Personal’ accounts✤ There is no such thing as a truly personal account for a journalist✤ If you plan to (or are asked to) use it for work, mix of personal and professional is OK, even desirable.✤ Be helpful, informative ... basically, a journalist✤ ... but also be a real person
    5. 5. The tools✤ More broadcast than engaging: Twitter✤ More engaging than broadcast: Facebook✤ A mix of the two: Google Plus✤ Other, less obvious social media (YouTube, story/blog comments/ reviews✤ Link sharing (Fark, StumbleUpon, Digg, etc)✤ Location-based services (Foursquare, Gowalla, Twitter & FB)
    6. 6. Twitter✤ News-oriented medium (people expect informative content)✤ Very mobile, open platform (many third-party apps)✤ Very searchable - Twitter.com is a content gold mine for searching - find users, text, photos and video✤ Half as many users as Facebook (at least), but most don’t lock down their content (default is to be open)✤ Thought-leaders/celebrities are sort of accessible✤ International events gain traction here
    7. 7. What to do in the Twitterverse✤ Install Tweetdeck on your computer, Twitter app on your phone✤ Set up lists of media/people on your beat✤ Explore the search function on Twitter.com and within Tweetdeck✤ Join conversations - think of it as a cocktail party - LISTEN, then join in with added information/useful content✤ Follow people back - and follow people who are in your beat. @ reply them, retweet them, thank them for retweets (privately and publicly).✤ Not every update has to include a link. Share a little about you
    8. 8. Facebook✤ More personable, personal medium✤ Less open than Twitter, but check out http://openstatussearch.com/✤ 750 million users. Yes, gaining on 1 billion. Holy crap✤ About half of those users access it on a mobile, through text messaging or Facebook’s official mobile app✤ Brands generally buy their fans through FB’s massive ad network✤ Drives a lot of traffic, but mostly organically (like buttons)
    9. 9. What to do on the Facebook✤ Beat Facebook’s “top stories” algorithm by pushing for interaction✤ If you have the money, FB ads are effective✤ Be sure you content is really easy to share on FB✤ Ask questions, use the poll tool✤ Create a fan page for yourself (I have)✤ Join or create social media/journalism groups on FB
    10. 10. Ethics in the New WorldMultimedia Journalism 334 - University of Texas - Robert QuigleySept. 13, 2011
    11. 11. Discussion for class✤ What are some ethical considerations when using social media?✤ Should journalists be able to have private accounts?✤ Should journalists voice their opinions about their beat?✤ What about stuff outside of their beat?✤ Is mentioning that you love Torchy’s Tacos seen as a free ad?✤ Should journalists friend partisans? How about join Facebook groups?