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Realtor listing presentation_full

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  • 1. INSTRUCTIONS FOR USE: Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding this to an existing presentation Customize this section with neighborhood sales information, including comps and homes for sale nearby Delete this section if you do not have a Facebook Business page with the See My Listings App installed Delete this section if you do not have Showcase Listing Enhancements from REALTOR.com® Delete this section if you do not have Buyer Assist by REALTOR.com® Delete this section if you do not have Featured Homes™ on REALTOR.com® Delete this section if you do not have Top Producer® CRM For information on additional products and services from REALTOR.com® or questions about this listing presentation, please call 800-878-4166
  • 2. PREPARED FOR ANY FAMILY RESIDENCE 1234 Main Street Any Town, USA 00000
  • 3. REALTOR® Profile Name Company Information Contact Information Website/email Years in business Education Designations Organizations Introductory paragraph goes here (agent photo here)
  • 4. Community Involvement List your Community Involvement here
  • 5. My Recent Sales Recent Sale Address 1 Recent Sale Address 2 Recent Sale Address 3 Recent Sale Address 4 Recent Sale Address 5
  • 6. Testimonials • List your testimonials here
  • 7. My Awards & Designations • List Professional Accomplishments
  • 8. Asking Price vs. Selling Price Strategically pricing your home to get it sold for the most money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers.
  • 9. Critical Weeks When Listed Pricing correctly helps you strike a deal when there is more competition for your home.
  • 10. Pricing vs. Potential Buyers Pricing correctly helps you strike a deal when there is more competition for your home.
  • 11. Importance of Pricing I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value.
  • 12. Preview of your Home In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.
  • 13. Online Marketing Plan HOME BUYERS AND SELLERS - 2010 • Almost 90% of home buyers and sellers used the internet to search for their home1 • Reach the widest audience of potential buyers • More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date ALMOST 90% OF HOME BUYERS USED THE INTERNET TO SEARCH FOR A HOME1 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
  • 14. Where Buyers Found Homes • 37% of buyers found the home they purchased via the internet - up from 8% in 20011 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
  • 15. How Buyers Found Their Homes • 2002: Internet surpassed print ads • 2004: More buyers found their home on the internet than from signs • 2009: The internet is THREE TIMES as powerful as signs National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
  • 16. Best of all Worlds BUYERS WHO SEARCH OUR LOCAL WEBSITE BUYERS WHO ARE JUST ON REALTOR.COM® I market to buyers who are on our site PLUS buyers who have not yet picked a broker. PRINT ADS For illustrative purposes. Varies by broker and region. BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®
  • 17. REALTOR.com® Facts That Matter Most Viewed •Visitors on REALTOR.com® stay longer than on other comparable sites. They take another look at a property and really comb through the details • Visitors on REALTOR.com® also come back more than on any other comparable site Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen ad ultimately purchased. comScore, Media Metrix, Key Measures Report, September 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of top 5 websites in each category. Due to rounding, chart may not equal 100%
  • 18. Social Networking I will use social networking as a non-intrusive way to keep my network appraised of your listing
  • 19. Because REALTOR.com® has millions of listings . . . I will make yours stand out
  • 20. REALTOR.com® Apps Mobile Marketing Plan • Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.
  • 21. Showcase Listing Enhancements How will I showcase your home to the most buyers? • I will help your home rise to the top of the search, above other homes, by adding more photos Screen shots represent site as of publication date. Site subject to change without notice.
  • 22. Showcase Listing Enhancements How will I showcase your home to the most buyers? • I will place my cell phone number at multiple points to increase buyer calls for your property Screen shots represent site as of publication date. Site subject to change without notice.
  • 23. Showcase Listing Enhancements How will I showcase your home to the most buyers? • I will make your home stand out with a video or virtual tour Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, Key Measures Report, January 2011 Screen shots represent site as of publication date. Site subject to change without notice.
  • 24. Showcase Listing Enhancements Open Houses • Local and regional buyers make up half of the market • I will post your Open House on the website where more consumers are doing research • Those who know the neighborhood may refer their friends to your Open House
  • 25. REALTOR.com® Goes Global French Translated into 11 languages, the REALTOR.com® global site offers international and investment buyers the opportunity to view your listing in their native language. Chinese Dutch English German Italian Japanese Korean Portuguese Russian Spanish
  • 26. REALTOR.com® Goes Global International buyers have an easy way to contact me with questions regarding your home.
  • 27. Online Listing Performance Report • Weekly tracking report shows how many buyers are looking at your home
  • 28. Buyer Assist BY REALTOR.COM® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month • To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com® in the zip code where your home is located • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search Screen shots represent site as of publication date. Site subject to change without notice.
  • 29. Featured Homes™ Locally, regionally, nationally and internationally • Move-up buyers • First-time home buyers • Local buyers • Relocation buyers • Investors • Foreign buyers
  • 30. Featured Homes™ • I can make your home the first one buyers see • Triple the number of buyers who see your home • Exclusive position gets your home seen before all others Screen shots represent site as of publication date. Site subject to change without notice.
  • 31. Top Producer® Top Producer CRM helps convert more internet buyers
  • 32. Online Marketing Advantage Showcase Listing Enhancements: I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most Featured HomesTM: Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com® Buyer Assist by REALTOR.com®: More people will potentially see your home - helping create more demand Mobile Reach: Your property will appear on the REALTOR.com® mobile apps so mobile consumers can find your home Facebook® Application: I will display your property on my social media sites such as Facebook® and TwitterTM Top Producer® CRM: My data system helps manage prospective buyers so that I never miss an inquiry, request or referral 1comScore, Media Metrix, Key Measures Report, September 2011 ©2011 REALTOR.com® All Rights Reserved. RDC_Listing Presentation 103111